Presented by the Carleton University School of Journalism and Communications

Non-profit organizations know the importance of communication for advancing their mandate and for the ongoing viability of their organization. Even more, they understand the need for different approaches to meet different goals.

Soliciting a donation is not the same as pitching a story to the media. Websites have different functions than other promotional materials. Lobbying governments and communicating to your organization’s membership are completely different undertakings.

This workshop is designed to provide tools to non-profit organizations that will allow you to maximize your communication effectiveness, identify opportunities and to plan strategically given the unique challenges of the sector. Over two days, participants will review best practices in the areas of media relations, social media use, effective websites, government lobbying, fundraising, event management, crisis management, and member/internal communications. Participants will also have an opportunity to problem solve existing  organizational  communication challenges.

This workshop is for small to medium sized non-profit organizations seeking to be more effective in their communication practices. Organizations with little to some communication resources and expertise will benefit from this workshop.


 Day One

Morning Session: This session will provide participants with an understanding of integrated strategic communication planning and review the art of persuasion. Here, participants will be introduced to the strategic communication process and how to adapt it to organizational goals and realities. Participants will also review the research on persuasion to understand how audiences interact with varying components of messaging.

Afternoon Session: The afternoon will focus on media relations, member/internal communication and lobbying.

Day Two

Morning Session: Participants will learn about effective websites, crisis management strategies, and social media use.

Afternoon Session: The focus of the final afternoon will be on communicating for fundraising purposes and event planning.

Workshop Facilitators

Workshop leaders: Gina Grosenick, PhD and Derek Antoine 

Date and time: 8:30am-4:30pm | April 26-27 2016

Location: 4114 River Building, Carleton University

Enrolment Fee: The registration fee for the seminar is $400.00 plus HST per person. The registration fee includes two days of instruction, a strategic communication planning template, morning and afternoon refreshments.

Parking fee: An all day parking pass can be added to your registration for $10.00. For more details about parking please visit our FAQ page.

To register for this workshop, click the link below. Please have credit or debit information ready.

Registration is closed