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Who We Are

The Carleton University Survey Centre (CUSC) is a long-standing institution within the Carleton University community. As an academic research institution, we are dedicated to help our clients improve their performance through strategic research designed and analyzed by consultants who are experts in their fields.

The Centre is contained within Carleton’s Faculty of Public Affairs and is affiliated with the School of Journalism and Communication. The Centre plays a key role in building partnerships between the academic research community and professional practitioners of public opinion, policy, and market research.

The CUSC Advantage

The CUSC was established in 1978 primarily as a quality polling service for the news media.  As the Centre has grown, the scope of its survey services has expanded to cover a range of different projects including national, provincial, regional and local-level surveys as well as academic surveys for various government and public bodies on social and public policy matters.

In Canada . . .

Nationally, CUSC has completed studies for the Commission of Inquiry on University Education, The Royal Commission on Electoral Reform and Party Financing, the Social Science Research Council and national general election studies for the 1984, 1988, and 1993 elections.  Regionally, CUSC has completed a series of annual public opinion polls for Oc Transpo, as well as numerous studies for the region in development policies.

. . . and Abroad

Internationally, CUSC is the Canadian representative of the International Social Survey Programme (ISSP) which conducts identical surveys each year in 40 countries, producing a wealth of comparative, global data on topics such as social inequality, the environment and national identity.

The Survey Centre provides expertise in every facet of survey research to clients, from questionnaire design and sampling to data analysis and report writing.  Interviewing is done in both official languages and translated instruments and reports are prepared for clients.

Public Policy Analysis and Our World

Understanding our world means understanding the dynamics of change, and one of the keys to this knowledge is through an understanding of the rapidly growing field of public behaviour and opinion.  Acquiring skills in strategic public opinion and policy analysis are the building blocks for policy development in public and private sector organizations; and these skills are in great demand. In this climate of change, the Survey Centre is actively responding to these growing demands:

  • By developing the next generation of strategic planners through formalized instruction in strategic public opinion research and its’ applications.
  • By creating an international centre of knowledge and expertise in public opinion research; to provide advice and commentary to the private and public sphere.
  • In the broadest sense, through research, as a vehicle to expand knowledge; to understand how individuals think and how they connect to institutions in society.

Strategic Goals

The main goals of the unit are to:

  • Provide training and practical experience for students interested in public affairs research.  More specifically, to create a working lab or practicum for students enrolled in specializations in the Bachelor of Public Affairs and Policy Management (BPAPM) degree.
  • Serve as a training centre for the research community, inside and outside the university, as well as facilitate students access to major polling and research firms.
  • Fulfil its research obligations to the ISSP.  The Canadian contribution to the international  organization provides scholars with invaluable comparative data on Canadian attitudes.
  • Conduct research; as the in-house survey unit for the Carleton University research community and to clients outside the university.

Board of Directors and Research Team

The data collection and the analytical reports for projects conducted by The Carleton University Survey Centre (CUSC) is under the supervision and the active participation of Dr. Jon Pammett, Dr. André Turcotte, and Heather Pyman.

  • Jon Pammett,  Co-Director
    Professor, Department of Political Science
  • Josh Greenberg, Co-Director
    Director, School of Journalism and Communication
  • Andre Turcotte, Associate Director
    Associate Professor, School of Journalism and Communication
  • Heather Pyman, Research Director
    Carleton University Survey Centre

Management Board

(Includes all from Board of Directors, above)

  • Wendy Watkins, Director
    Carleton University Data Centre
  • Bruce Winer, Acting Director
    Office of Institutional Research and Planning
  • Dr. André Plourde, Dean,
    Faculty of Public Affairs (ex officio)

Other faculty and staff are often involved in publications activities and projects, but the above are the people who have an ongoing involvement.

What We Do

The Centre provides expertise in every facet of survey research, from questionnaire design and sampling to data analysis and report writing. Interviewing is done in both official languages and translated instruments and reports are prepared for clients.

Drawing on the talents of our academic experts, we provide a full range of research and analysis services to leading global, national and local companies and to public and non-profit sector organizations.

  • Quantitative research; specializing in small- to large-scale telephone, Internet and mail survey techniques
  • Qualitative research; specializing in elite interviewing, focus groups and content analysis
  • Data analysis and report generation
  • Data management
  • Product/program development
  • Product/program evaluation
  • Employee satisfaction (retention/attraction)
  • Student satisfaction (retention/attraction)
  • Public affairs/Public policy

We use innovative, leading-edge research approaches to provide our clients with strategic, data-driven advice.

View Our Projects and Reports 
Focus Group Facility Rentals 

Education

Faculty associated with the Centre are actively involved in offering credit courses in public affairs research methods. This is part of regular degree programs such as Communication Studies and Political Science. It is also connected with the Bachelor of Public Affairs and Policy Management degree specialization in Strategic Public Opinion and Policy Analysis.

Communication Studies Courses

COMM2001
Communication Research

Introduction to quantitative and qualitative methods of communication research: statistical and computer analysis, field research, policy and document analysis, historical/archival research

COMM3001
Quantitative Research Methods

Examination of quantitative research methods relevant to the study of communication.

COMM3002
Qualitative Research Methods

Examination of qualitative research methods relevant to the study of communication.

COMM4000
Applied Quantitative Research Methods

Quantitative research methods relevant to the study of communication at an advanced level. Students will work on individual research projects

COMM4001
Applied Qualitative Research Methods

Qualitative research methods relevant to the study of communication at an advanced level. Students will work on individual research projects

Contact Us

Carleton University Survey Centre
4308 Richcraft Hall
1125 Colonel By Drive
Ottawa, ON K1S 5B6
Phone: (613) 520-2600 x7420
Fax: (613) 520-6690

Heather Pyman
Research Director
(613) 520-2600 x7420

Jon H. Pammett
Centre Director
(613) 520-2600 x 6693

André Turcotte
(613) 520-2600 x 7426