{"id":13087,"date":"2019-09-05T16:58:15","date_gmt":"2019-09-05T20:58:15","guid":{"rendered":"https:\/\/carleton.ca\/africanstudies\/?post_type=cu_event&#038;p=13087"},"modified":"2026-09-08T16:53:22","modified_gmt":"2026-09-08T20:53:22","slug":"wellness-in-whiteness-biomedicalisation-and-the-promotion-of-whiteness-and-youth-among-women","status":"publish","type":"cu_event","link":"https:\/\/carleton.ca\/africanstudies\/event\/wellness-in-whiteness-biomedicalisation-and-the-promotion-of-whiteness-and-youth-among-women\/","title":{"rendered":"Wellness in Whiteness: Biomedicalisation and the Promotion of Whiteness and Youth among Women"},"content":{"rendered":"<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] relative after:absolute after:h-px after:bottom-0 pb-5 after:w-10 after:bg-cu-red after:left-px\">\n        \n    <\/h1>\n    \n        <\/header>\n\n    \n    \n    \n    \n            <div class=\"cu-buttongroup cu-component-updated flex flex-wrap md:flex-1 gap-3 md:gap-5 justify-start\">\n                                                                                                        <\/div>\n        \n<p class=\"wp-block-paragraph\"><strong>The Book<br>\n<\/strong><a href=\"https:\/\/carleton.ca\/africanstudies\/wp-content\/uploads\/sites\/287\/Wellness-in-Whiteness.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">This book<\/a> analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of \u2018ageless beauty\u2019, \u2018brightened\u2019, youthful skin and solutions to \u2018pigmentation problems\u2019 for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries \u2013 which requires the active participation of consumers in the biomedicalization of their own bodies \u2013 Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Author &amp; Speaker<br>\n<\/strong><strong>Amina Mire<\/strong> is an Assistant Professor in the Department of Sociology and Anthropology at Carleton University, Canada. Her research interests are in the history of women and technology, STEM and gender, bioethics, medical anthropology, medical humanities, and the biomedicalization of ageing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/carleton.ca\/africanstudies\/wp-content\/uploads\/sites\/287\/Brownbag-Poster-Amina-Mire.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Poster<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/carleton.ca\/africanstudies\/wp-content\/uploads\/sites\/287\/Wellness-in-Whiteness.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Book download<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_event_type":[],"cu_event_audience":[189,190,191,192,193,194,195],"class_list":["post-13087","cu_event","type-cu_event","status-publish","hentry","cu_event_audience-alumni","cu_event_audience-anyone","cu_event_audience-carleton-community","cu_event_audience-current-students","cu_event_audience-faculty","cu_event_audience-media","cu_event_audience-prospective-students"],"acf":{"cu_event_start_date":"2019-09-18T13:00:00","cu_event_end_date":"2019-09-18T14:30:00","cu_event_add_to_calendar":"show","cu_event_location_type":"in-person","cu_event_meeting_address_type":"on-campus","cu_event_virtual_type":"tbd","cu_event_virtual_meeting_link":"","cu_building":"PA","cu_event_meeting_room":"433 (History Lounge)","cu_event_meeting_address_full":null,"cu_post_thumbnail":false,"cu_event_cost":"","cu_event_registration":"","cu_event_secondary_button":"","cu_event_contact_name":"African Studies","cu_event_email":"african_studies@carleton.ca","cu_event_phone":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/cu_event\/13087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/cu_event"}],"about":[{"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/types\/cu_event"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/cu_event\/13087\/revisions"}],"predecessor-version":[{"id":13116,"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/cu_event\/13087\/revisions\/13116"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/media?parent=13087"}],"wp:term":[{"taxonomy":"cu_event_type","embeddable":true,"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/cu_event_type?post=13087"},{"taxonomy":"cu_event_audience","embeddable":true,"href":"https:\/\/carleton.ca\/africanstudies\/wp-json\/wp\/v2\/cu_event_audience?post=13087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}