{"id":1961,"date":"2019-06-01T00:00:27","date_gmt":"2019-06-01T04:00:27","guid":{"rendered":"https:\/\/carleton.ca\/align\/?p=1961"},"modified":"2025-07-24T14:38:07","modified_gmt":"2025-07-24T18:38:07","slug":"mobilizing-emotion-not-knowledge","status":"publish","type":"post","link":"https:\/\/carleton.ca\/align\/2019\/mobilizing-emotion-not-knowledge\/","title":{"rendered":"Mobilizing Emotion, Not Knowledge"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        Mobilizing Emotion, Not Knowledge\n                    <\/h1>\n                \n                                \n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n<div class=\"layout one-col fixed-width\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<div align=\"center\">\n<div role=\"banner\">\n<div class=\"preheader\">\n<div>\n<div class=\"snippet\"><\/div>\n<div class=\"webversion\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"layout one-col fixed-width\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<figure><img decoding=\"async\" src=\"https:\/\/i1.createsend1.com\/ei\/t\/A7\/88E\/0A9\/023454\/csfinal\/header2-9900000000079e3c.png\" alt=\"\" width=\"600\"><\/figure><div align=\"center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div class=\"layout one-col\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<div>\n<div>\n<p class=\"size-16\" lang=\"x-size-16\"><span class=\"font-georgia\">May 2019<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layout two-col fixed-width\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<figure><img decoding=\"async\" class=\"gnd-corner-image gnd-corner-image-center gnd-corner-image-top gnd-corner-image-bottom\" src=\"https:\/\/i2.createsend1.com\/ei\/t\/A7\/88E\/0A9\/023454\/csfinal\/merlyna-990000000003cf3c.jpg\" alt=\"\" width=\"300\"><\/figure><div align=\"center\"><\/div>\n<\/div>\n<div class=\"column\">\n<div>\n<div><\/div>\n<\/div>\n<div>\n<div>\n<p><span class=\"font-open-sans\">IN THE SPOTLIGHT<\/span><\/p>\n<\/div>\n<\/div>\n<div>\n<div>\n<h2 class=\"size-34\" lang=\"x-size-34\"><span class=\"font-open-sans\"><strong>MERLYNA LIM<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n<div>\n<div>\n<p class=\"size-15\" lang=\"x-size-15\"><span class=\"font-georgia\">Associate Professor and Canada Research Chair in Digital Media and Global Network Society<\/span><\/p>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layout one-col fixed-width\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<figure><img decoding=\"async\" class=\"gnd-corner-image gnd-corner-image-center gnd-corner-image-top\" src=\"https:\/\/i3.createsend1.com\/ei\/t\/A7\/88E\/0A9\/023454\/csfinal\/merlyna-art-9900000000079e3c.png\" alt=\"\" width=\"600\"><\/figure><div align=\"center\"><\/div>\n<div>\n<div>\n<h2 class=\"size-48\" lang=\"x-size-48\">Mobilizing Emotion, Not Knowledge<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layout one-col fixed-width\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<div>\n<div>\n<blockquote><p class=\"size-17\" lang=\"x-size-17\" style=\"text-align: left;\"><em>As Canada prepares for a federal election, Canada Research Chair Professor Merlyna Lim is analyzing how social media users\u2014human and otherwise\u2014are mobilizing emotions rather than facts.<\/em><\/p><p class=\"size-15\" lang=\"x-size-15\" style=\"text-align: left;\">In the months leading up to the Canadian election, Facebook accounts with names like \u201cTrudeau Has Got To Go\u201d, \u201cOverthrow Trudeau\u201d, and Justin Trudeau is an Idiot\u201d focus on ridiculing the Prime Minister.<\/p><p style=\"text-align: left;\">On the opposite end of the political spectrum are accounts attacking Conservative Leader Andrew Scheer, with names such as \u201cAndrew Scheer Is An Idiot\u201d, \u201cScheer Nonsense\u201d, and \u201cSchmeer 2019\u201d.<\/p><p style=\"text-align: left;\">Political cartoons and jokes are an age-old tradition. But Communication and Media Studies Professor Merlyna says that in the age of social media, hateful speech and misinformation spreads incredibly quickly\u2014intensifying the polarization within politics.<\/p><p>&nbsp;<\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<h2 class=\"btn btn--flat fullwidth btn--large\"><strong><a href=\"https:\/\/facultyofpublicaffairs-carletonuniversity.createsend1.com\/t\/t-l-blyklyd-ilklujdkj-r\/\">CLICK TO READ ON<\/a><\/strong><\/h2>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layout one-col fixed-width\">\n<div class=\"layout__inner\">\n<div class=\"column\">\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; May 2019 IN THE SPOTLIGHT MERLYNA LIM Associate Professor and Canada Research Chair in Digital Media and Global Network Society Mobilizing Emotion, Not Knowledge As Canada prepares for a federal election, Canada Research Chair Professor Merlyna Lim is analyzing how social media users\u2014human and otherwise\u2014are mobilizing emotions rather than facts. In the months leading [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[195,1,28],"tags":[168,314,23,21],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","category-news","category-research","tag-algorithm","tag-election","tag-politics","tag-social-media"],"acf":{"cu_post_thumbnail":"announcement"},"_links":{"self":[{"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":1966,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/posts\/1961\/revisions\/1966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/media\/1964"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carleton.ca\/align\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}