{"id":163,"date":"2025-04-15T10:02:39","date_gmt":"2025-04-15T14:02:39","guid":{"rendered":"https:\/\/carleton.ca\/brand\/cutheme-homepage\/"},"modified":"2026-02-20T10:24:10","modified_gmt":"2026-02-20T15:24:10","slug":"cutheme-homepage","status":"publish","type":"page","link":"https:\/\/carleton.ca\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 py-24 md:py-28 lg:py-36 xl:py-48\" style=\"background-image: url(https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/site-header-1600w-1.png); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Brand\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Shaping University Reputation<\/h2>\n\n\n\n<p>Carleton is committed to growing its profile and reputation. Clear and consistent use of the university\u2019s brand identity supports this goal, honours our history and advances our visibility.<\/p>\n\n\n\n<p>Our community is diverse and unique, yet we are all part of one institution with a common purpose. All expressions of our brand, e.g. advertisements, publications, videos, websites, etc., by any faculty or unit, impact the perception of the entire university. We must move forward with a consistency that strengthens our reputation and supports an identity distinct from others.<\/p>\n\n\n    \n<section class=\"w-screen px-6 cu-section cu-section--grey ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl bg-cu-black-50 max-w-screen-2xl mx-auto rounded-xl px-6 py-5 md:px-14 md:py-12 md:space-y-10 cu-prose-first-last\">\n\n                            \n\n\n<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h2 id=\"brand-guidelines\" class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] pb-4 after:w-8 after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px\">\n        Brand Guidelines\n    <\/h2>\n\n    <\/header>\n        \n        <div class=\"cu-column cu-component not-contained mx-auto grid max-w-5xl md:grid-cols-2 gap-6 md:gap-10\">\n            \n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100   \">\n            <figure class=\"mx-6 mt-6 mb-2 overflow-hidden max-w-[45%] @xl:md:max-w-[25%] rounded-md aspect-[4\/2.7]\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/08\/carleton-brand-guidelines-600x400-1-300x200.jpg\" alt=\"\" width=\"200\" height=\"133\"><\/figure>\n        \n                        <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        Carleton University Brand Guidelines\n    <\/h2>\n\n            <\/header>\n\n        \n                    <div class=\"flex flex-col px-6\">\n                <p class=\"text-base text-cu-black-700\">\n                    Tell Carleton&#8217;s story with authenticity and consistency. Strong visuals and clear language help us build brand equity and a reputation that endures.\n                <\/p>\n            <\/div>\n        \n                                \n            <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand.carleton.ca\/guidelines\/guide\/67011181-eda3-4413-93ee-08c8b905b749\" class=\"cu-button cu-button--red cu-button--small\">\n                    View\n                <\/a>\n            <\/footer>\n            <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100   \">\n            <figure class=\"mx-6 mt-6 mb-2 overflow-hidden max-w-[45%] @xl:md:max-w-[25%] rounded-md aspect-[4\/2.7]\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/08\/sprott-guidelines-600x400-1-300x200.jpg\" alt=\"\" width=\"200\" height=\"133\"><\/figure>\n        \n                        <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        Sprott School of Business Brand Guidelines\n    <\/h2>\n\n            <\/header>\n\n        \n                    <div class=\"flex flex-col px-6\">\n                <p class=\"text-base text-cu-black-700\">\n                    Discover Sprott&#8217;s brand guidelines: our story, values, and voice that shape how we inspire purpose, compassion, and innovation to create lasting impact.\n                <\/p>\n            <\/div>\n        \n                                \n            <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand.carleton.ca\/guidelines\/guide\/76f8d701-d607-4b81-943e-7c0a6427a811\" class=\"cu-button cu-button--red cu-button--small\">\n                    View\n                <\/a>\n            <\/footer>\n            <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100   \">\n            <figure class=\"mx-6 mt-6 mb-2 overflow-hidden max-w-[45%] @xl:md:max-w-[25%] rounded-md aspect-[4\/2.7]\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/08\/ravens-brand-600x400-1-1-300x200.jpg\" alt=\"\" width=\"200\" height=\"133\"><\/figure>\n        \n                        <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        Carleton Ravens Brand Guidelines\n    <\/h2>\n\n            <\/header>\n\n        \n                    <div class=\"flex flex-col px-6\">\n                <p class=\"text-base text-cu-black-700\">\n                    The new brand platform draws on the characteristics of the raven, the qualities that create champions and the elements that make the brand identity resonate.\n                <\/p>\n            <\/div>\n        \n                                \n            <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand.carleton.ca\/guidelines\/guide\/86176355-6cd0-494b-b0bc-f910fda496c6\" class=\"cu-button cu-button--red cu-button--small\">\n                    View\n                <\/a>\n            <\/footer>\n            <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100   \">\n            <figure class=\"mx-6 mt-6 mb-2 overflow-hidden max-w-[45%] @xl:md:max-w-[25%] rounded-md aspect-[4\/2.7]\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/08\/ravens-brand-600x400-1-1-300x200.jpg\" alt=\"\" width=\"200\" height=\"133\"><\/figure>\n        \n                        <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        Ravens Brand Messaging\n    <\/h2>\n\n            <\/header>\n\n        \n                    <div class=\"flex flex-col px-6\">\n                <p class=\"text-base text-cu-black-700\">\n                    Defines unified brand foundation for Carleton Ravens Athletics &#038; Recreation, outlining varsity and recreation voices, shared values, pillars, and external messaging guidance with examples.\n                <\/p>\n            <\/div>\n        \n                                \n            <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a  href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2026\/02\/Ravens-Brand-Messaging-Platform.pdf\" class=\"cu-button cu-button--red cu-button--small\">\n                    View\n                <\/a>\n            <\/footer>\n            <\/div>\n    \n\n        <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    \n    <div class=\"cu-callout cu-callout--start cu-component border-8 md:border-[12px] border-solid border-cu-black-50 px-8 pt-5 pb-6 md:px-16 md:pt-8 md:py-10 rounded-lg cu-prose-first-last\">\n                    <header class=\"cu-pageheader cu-component cu-prose-first-last \">\n                <h2 id=\"questions-project-requests\" class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] relative after:left-px after:absolute after:h-px after:bottom-0 pb-4 after:w-8 after:bg-cu-red\">\n                    Questions &amp; Project Requests\n                <\/h2>\n            <\/header>\n        \n        \n\n<p>If you have any questions regarding the Carleton University brand strategy or guidelines, contact&nbsp;<a href=\"mailto:christinaflavell@cunet.carleton.ca\">Christina Flavell<\/a>, Director of Marketing and Brand Strategy. For questions regarding specific brand assets, such as logos, you can also contact&nbsp;<a href=\"mailto:tracy.white@carleton.ca\">Tracy White<\/a>, Marketing Manager.<\/p>\n\n\n\n<p>To have a creative asset developed, such as an advertisement, graphic, or marketing materials, please&nbsp;<a href=\"https:\/\/carleton.ca\/duc\/resources\/project-request-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">submit a project request<\/a>&nbsp;and the Department of University Communications (DUC) team will be in touch. Please be aware of our project timelines, also on the&nbsp;<a href=\"https:\/\/carleton.ca\/duc\/resources\/project-request-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">project request form page<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/carleton.ca\/duc\/resources\/project-request-form\/\">Submit a Project Request<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"elements\">Brand Elements<\/h2>\n\n\n\n<p>These brand elements are the foundation of Carleton\u2019s visual communications.<\/p>\n\n\n\n<h3 id=\"logos\" class=\"wp-block-heading\">Logos<\/h3>\n\n\n\n<p>Carleton\u2019s logo has evolved during the university\u2019s rich history. The new version of the logo provides a contemporary, streamlined look that encapsulates our brand personality \u2013accessible, authentic, honest, inclusive, active and vibrant \u2013 while honouring our past by incorporating traditional symbols, colours and elements appearing in previous versions.Logos are important assets of the university and are protected by copyright and trademark law.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1-1024x256.jpg\" alt=\"Carleton University logo\" class=\"wp-image-24\" style=\"width:717px;height:auto\" srcset=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1-1024x256.jpg 1024w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1-300x75.jpg 300w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1-400x100.jpg 400w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1-768x192.jpg 768w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1-700x175.jpg 700w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/brand-logo-1200w-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Logos are available for download on Bynder, the university\u2019s official digital asset management platform. To find your logo, follow the links below and use the Academics tab in the top left corner to filter through the Departments, Schools and Institutes from each faculty.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/1d41adb9983cd95f\/carleton-university-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carleton University<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/24f400f3f5d018ab\/fass-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faculty of Arts and Social Sciences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/4139c209b2cf29ab\/fed-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faculty of Engineering and Design<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/27b51334d7a655bb\/fpa-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faculty of Public Affairs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/3c5f7e28ad000afa\/faculty-of-science-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faculty of Science<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/share\/240794AD-7C87-41A1-9622F95C89271994\/\" target=\"_blank\" rel=\"noreferrer noopener\">Graduate Studies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/77a3453b85f57283\/sprott-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Sprott School of Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand.carleton.ca\/web\/3ce629b69d461398\/vp-office-logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">VP Offices<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot-1024x429.png\" alt=\"\" class=\"wp-image-92\" srcset=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot-1024x429.png 1024w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot-300x126.png 300w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot-400x168.png 400w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot-768x322.png 768w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot-700x293.png 700w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/logos-screenshot.png 1389w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Use the Academics tab in the top left corner of the page to narrow your search.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 id=\"colours\" class=\"wp-block-heading\">Colours<\/h3>\n\n\n\n<p>Colour is an important part of our brand. It reflects our brand personality, helps make us instantly recognizable and supports a consistent brand experience for our target audiences, which builds trust in the Carleton brand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"614\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/cu-brand-colour-palette-761w-1b.png\" alt=\"A red and black image, with white text, listing the official colour codes of Carleton University.\" class=\"wp-image-46\" style=\"width:880px;height:auto\" srcset=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/cu-brand-colour-palette-761w-1b.png 761w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/cu-brand-colour-palette-761w-1b-300x242.png 300w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/cu-brand-colour-palette-761w-1b-400x323.png 400w, https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/cu-brand-colour-palette-761w-1b-700x565.png 700w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<h3 id=\"fonts\" class=\"wp-block-heading\">Fonts<\/h3>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n        \n    <div class=\"grid gap-6 mx-auto my-6 cu-column md:gap-10 md:grid-cols-2 md:my-10 first:mt-0\">\n        \n<div class=\"cu-column-content\">\n    \n\n<h4 id=\"for-professionally-designed-items\" class=\"wp-block-heading\">For professionally designed items:<\/h4>\n\n\n\n<p>Helvetica Now is our primary brand font for use in all marketing and advertising materials.<\/p>\n\n\n\n<p>Publico is our default serif font and would be used in long form documents or as a highlight font in creative pieces.<\/p>\n\n\n<\/div>\n\n\n<div class=\"cu-column-content\">\n    \n\n<h4 id=\"system-fonts-for-desktop-applications\" class=\"wp-block-heading\">System fonts for desktop applications:<\/h4>\n\n\n\n<p>Arial is our primary default system font for day to day use.<\/p>\n\n\n\n<p>Georgia is our default serif font. It would be used in long form documents should someone require one and it\u2019s easily accessible.<\/p>\n\n\n<\/div>\n\n\n    <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n    \n<section class=\"w-screen px-6 cu-section cu-section--grey ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-7xl bg-cu-black-50 max-w-screen-2xl mx-auto rounded-xl px-6 py-5 md:px-14 md:py-12 md:space-y-10 cu-prose-first-last\">\n\n                            \n\n\n<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h2 id=\"brand-resources\" class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] pb-4 after:w-8 after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px\">\n        Brand Resources\n    <\/h2>\n\n    <\/header>\n        \n        <div class=\"cu-column cu-component not-contained mx-auto grid max-w-7xl md:grid-cols-2 lg:grid-cols-4 gap-6 md:gap-10\">\n            \n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/12\/writing-style-guide-600x400-1b.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Writing Style Guide\n                <\/h2>\n            <\/header>\n                            <div class=\"flex flex-col px-6 text-left\">\n                <p class=\"text-base text-cu-black-700\">\n                    Carleton uses CP style and the Canadian Oxford Dictionary. This guide adds university-specific conventions to ensure polished, consistent, brand-aligned communications.\n                <\/p>\n            <\/div>\n        \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/duc\/writing-style-guide\" class=\"cu-button cu-button--red cu-button--small\">\n                    View\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/12\/photography-600x400-1b.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Photography Best Practices\n                <\/h2>\n            <\/header>\n                            <div class=\"flex flex-col px-6 text-left\">\n                <p class=\"text-base text-cu-black-700\">\n                    A concise guide outlining shoot planning, onsite preparation, shoot-day workflow, subject tips, practical techniques and selecting the most effective photography style.\n                <\/p>\n            <\/div>\n        \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/12\/Carleton-Photo-Guide.zip\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n        <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n    \n<section class=\"w-screen px-6 cu-section cu-section--grey ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-7xl bg-cu-black-50 max-w-screen-2xl mx-auto rounded-xl px-6 py-5 md:px-14 md:py-12 md:space-y-10 cu-prose-first-last\">\n\n                            \n\n\n<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h2 id=\"brand-templates\" class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] pb-4 after:w-8 after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px\">\n        Brand Templates\n    <\/h2>\n\n    <\/header>\n        \n        <div class=\"cu-column cu-component not-contained mx-auto grid max-w-7xl md:grid-cols-2 lg:grid-cols-4 gap-6 md:gap-10\">\n            \n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-1.jpg\" alt=\"A person typing on a laptop.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Email Signature\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/Carleton_EmailSignature_Template_Dec2023.docx\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-2.jpg\" alt=\"A person signing their name on a digital document.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Email Signature (Canada\u2019s Top Employer 2025)\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/Carleton_EmailSignature_Template_Top100_2025.docx\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-3.jpg\" alt=\"Letterhead on a desk next to a cup of coffee.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Letterhead\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/LetterheadTemplate-CarletonUniversity.docx\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-4.jpg\" alt=\"An audience sitting in front of a PowerPoint presentation.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    PowerPoint Template\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/CarletonUniversity_Template-Mar_2024-noNumbers.pptx\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-5.jpg\" alt=\"An audience sitting in front of a PowerPoint presentation.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    PowerPoint Template \u2013 numbered slides (WCAG2.0AA)\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/CarletonUniversity_Template-Mar_2024-Numbers.pptx\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-6.jpg\" alt=\"A stack of reports.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Report Cover and Template\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/Carleton-Report-Cover-and-Document-Template.docx\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/09\/brand-templates-600x400-7.jpg\" alt=\"Icons for social media apps, on the screen of a mobile phone.\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Digital Social Media Templates\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/brand.carleton.ca\/studio\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n        <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n    \n<section class=\"w-screen px-6 cu-section cu-section--grey ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-7xl bg-cu-black-50 max-w-screen-2xl mx-auto rounded-xl px-6 py-5 md:px-14 md:py-12 md:space-y-10 cu-prose-first-last\">\n\n                            \n\n\n<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h2 id=\"brand-assets\" class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative text-2xl md:text-3xl lg:text-4xl lg:leading-[3rem] pb-4 after:w-8 after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px\">\n        Brand Assets\n    <\/h2>\n\n    <\/header>\n        \n        <div class=\"cu-column cu-component not-contained mx-auto grid max-w-7xl md:grid-cols-2 lg:grid-cols-4 gap-6 md:gap-10\">\n            \n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/04\/social-media-profile-pictures-600x400-1.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Social Media Profile Pictures\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/Carleton-University-logos-Social-Media-August-2021.zip\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/site-header-1600w-2-600x400.png\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Zoom \/ MS Teams Backgrounds\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/Zoom-Backgrounds.zip\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/04\/Desktop_1366x768_Wave-3-600x400.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Desktop Wallpapers\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/Carleton_Desktop_Wallpapers.zip\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/04\/video-elements-600x400-1.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Video Elements\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/brand.carleton.ca\/share\/7FF187F7-3179-4D07-A40BA8BFA6212E0C\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/04\/media-kit-images-600x400-1.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Media Kit Images\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/brand.carleton.ca\/share\/2383988B-1D4F-4EC5-BAEAB47E26F2AC40\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n\n<div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n            <figure class=\"relative mb-2 overflow-hidden rounded-t-lg \">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carleton.ca\/brand\/wp-content\/uploads\/sites\/155\/2025\/04\/icons-600x400-2.jpg\" alt=\"\" width=\"400\" height=\"300\"><\/figure>\n        \n                    <header class=\"px-6 first:mt-6\">\n                <div class=\"flex flex-row gap-1 w-full mb-4\">\n                                    <\/div>\n                <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black dark:text-white @sm:md:text-xl leading-6 @sm:md:leading-8\">\n                    Icons\n                <\/h2>\n            <\/header>\n                \n                    <footer class=\"px-6 pt-3 mt-auto md:pt-5\">\n                <a href=\"https:\/\/brand.carleton.ca\/share\/6576A962-0AD6-48EB-A2B590DD6DAB5F34\/https:\/\/brand.carleton.ca\/share\/6576A962-0AD6-48EB-A2B590DD6DAB5F34\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    Download\n                <\/a>\n            <\/footer>\n        \n    <\/div>\n    \n\n        <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shaping University Reputation Carleton is committed to growing its profile and reputation. Clear and consistent use of the university\u2019s brand identity supports this goal, honours our history and advances our visibility. Our community is diverse and unique, yet we are all part of one institution with a common purpose. All expressions of our brand, e.g. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":221,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[18],"class_list":["post-163","page","type-page","status-publish","has-post-thumbnail","hentry","cu_page_type-general"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/pages\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":4,"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/pages\/163\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/pages\/163\/revisions\/308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/media\/221"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/brand\/wp-json\/wp\/v2\/cu_page_type?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}