{"id":231,"date":"2022-12-19T15:01:33","date_gmt":"2022-12-19T20:01:33","guid":{"rendered":"https:\/\/carleton.ca\/ciap\/?p=231"},"modified":"2023-01-08T16:18:53","modified_gmt":"2023-01-08T21:18:53","slug":"what-indian-investors-look-for-before-funding-a-canadian-startup","status":"publish","type":"post","link":"https:\/\/carleton.ca\/ciap\/2022\/what-indian-investors-look-for-before-funding-a-canadian-startup\/","title":{"rendered":"What Indian Investors Look For  Before Funding A Canadian Startup"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-236 size-full\" src=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-2.png\" alt=\"female co-worker in a team meeting\" width=\"1200\" height=\"628\" srcset=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-2.png 1200w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-2-400x209.png 400w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-2-300x157.png 300w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-2-768x402.png 768w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-2-700x366.png 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">India has been one of the fastest growing markets in the world, and as it continues to expand, Indian investors are looking to invest in other growing markets around the globe. Among them, Canada has become an increasingly popular target for investment due to several factors. Not only because of its thriving business culture, easy access to the North American marketplace through trade deals like NAFTA and most recently the <\/span><a href=\"https:\/\/www.international.gc.ca\/trade-commerce\/trade-agreements-accords-commerciaux\/agr-acc\/india-inde\/fta-ale\/background-contexte.aspx?lang=eng\"><span style=\"font-weight: 400;\">Canada-India trade agreement<\/span><\/a><span style=\"font-weight: 400;\"> is also a key factor that makes Canada a fruitful land for Indian angel investors. When making investments in Canadian startups, Indian investors tend to favour certain factors and attributes when deciding which Canadian startups to target \u2013 here are some of what Indian investors look for before funding a startup.<\/span><\/p>\n<p><\/p>\n<h2 style=\"color: #009294;\"><strong><b>A large market share and competitive advantages<\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Since 2017, <\/span><a href=\"https:\/\/www.international.gc.ca\/country-pays\/india-inde\/relations.aspx?lang=eng\"><span style=\"font-weight: 400;\">Canada has been among the top five countries that received venture capital investment from Indians. <\/span><\/a><span style=\"font-weight: 400;\">This trend will likely continue as Canada is deemed as an increasingly attractive destination for foreign angel investors. Those from India are primarily interested in startups that have shown substantial growth potential or have a big market opportunity. Specifically, they look at companies with great products, strong managing teams, and clear vision.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-235 size-full\" src=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1.png\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1.png 1200w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-400x209.png 400w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-300x157.png 300w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-768x402.png 768w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-700x366.png 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How can founders showcase their market share or competitive advantage? Some of our suggestions would be:<\/span><\/p>\n<ol>\n<li><strong>Outline the current competitors (both direct and indirect)<\/strong>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Direct competitors are businesses that are offering the same products\/services as you do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Indirect competitors are businesses that sell a related product\/service and share the same target audience<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>List your product\/service\u2019s strengths and weaknesses<\/strong>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A strength could be a competitive advantage over the competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A weakness could be a logistical issue with supply chains<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Detail on what makes your product\/service unique<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Explain the growth potential and lucrative opportunities your startup possesses<\/strong><\/li>\n<\/ol>\n<h2><\/h2>\n<h2 style=\"color: #009294;\"><strong><b>Proven management team<\/b><\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-242\" src=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup.png\" alt=\"team meeting\" width=\"1200\" height=\"628\" srcset=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup.png 1200w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-400x209.png 400w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-300x157.png 300w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-768x402.png 768w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-700x366.png 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Angel investors want to see that founders have a proven management team with experience scaling an organization. <\/span><a href=\"https:\/\/blackotter.com\/blogs\/management\/how-to-identify-when-you-are-ready-for-team-growth\"><span style=\"font-weight: 400;\">A strong team is essential<\/span><\/a><span style=\"font-weight: 400;\"> for building the necessary operational, financial and marketing capabilities to scale your company. You will also need to show that you have a product or service that has growth potential, through customer validation and market research for example. Lastly, you will need to articulate your company&#8217;s competitive advantages and provide evidence of how this will drive sustainable growth over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to showcase your team\u2019s readiness to a potential investor:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain your startup\u2019s culture and how you plan to grow the team internationally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outline specific duties of certain departments in your company (sales, operations, logistics, etc.) and how they will accomplish their expansion goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break down key statistics of goals your startup has already met and where the team is heading next<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect a vision to your efforts and why your product\/service will be successful<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask the investors if they have what you need as well (suppliers, a strong network, and experience in your space)<\/span><\/li>\n<\/ol>\n<p><\/p>\n<h2 style=\"color: #009294;\"><strong><b>A defensible market position<\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/20141107164429-29535344-is-your-market-position-defensible\/\"><span style=\"font-weight: 400;\">market position of the company<\/span><\/a><span style=\"font-weight: 400;\"> will determine how it is perceived by investors. A company with a defensible market position has a good chance of being funded because the investor believes that their investment will not be at risk. Other factors, such as growth potential and industry expertise, must also be considered when pitching to an investor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to establish a defensible market position:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide profit margins and sales to investors to show scalability and growth potential<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide information, statistics, and research that proves the demand and need of your product\/service in a specific market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acknowledge other competitors in your market and what your startup will do different<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share sales numbers and projections that will entice investors that your offerings are a good investment for them<\/span><\/li>\n<\/ol>\n<h2><\/h2>\n<h2 style=\"color: #009294;\"><strong><b>You have passion and have invested your own money<\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While Indian investors most likely look for innovation and growth potential, they also want to know the background stories of the founders and how much they believe in their offerings. One way to tell how serious and passionate the entrepreneurs are, is by seeing how much of their own savings they have<\/span><a href=\"https:\/\/www.investopedia.com\/terms\/b\/bootstrapping.asp#:~:text=Bootstrapping%20describes%20a%20situation%20in,revenues%20of%20the%20new%20company.\"><span style=\"font-weight: 400;\"> invested time and money into the startup<\/span><\/a><span style=\"font-weight: 400;\">. An investor is meant to take you to the next level, not fund your entire business model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ways to get your startup off the ground before approaching an investor:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crowdfunding: There are hundreds of platforms that let you upload your project and people can invest and contribute to the startup\u2019s growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corporate seed funds: Support from corporate companies can elevate your success as they have strong networks, capital, and an interest to grow their wealth as well.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incubators: Typically don\u2019t ask for equity and are there to provide office space, training courses, and offer some capital to help you grow.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accelerators: Help the startups scale by providing access to their network, mentoring, workspaces, and usually specialize in a certain business type or market. <\/span><a href=\"http:\/\/carleton.ca\/ciap\"><span style=\"font-weight: 400;\">Canada-India Acceleration Program<\/span><\/a><span style=\"font-weight: 400;\"> helps Canadian women entrepreneurs expand their startups to the emerging market of India!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Angel networks: Provide small investment amounts to help startups grow in the early stages of development. By joining Canada-India Acceleration Program, startups will be connected with <\/span><a href=\"https:\/\/www.leadangels.in\/\"><span style=\"font-weight: 400;\">Lead Angels<\/span><\/a><span style=\"font-weight: 400;\">, providing them with the best access to vetted investors in India for their international expansion.\u00a0<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-244 aligncenter\" src=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-1.png\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-1.png 1200w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-1-400x209.png 400w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-1-300x157.png 300w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-1-768x402.png 768w, https:\/\/carleton.ca\/ciap\/wp-content\/uploads\/What-Indian-Investors-Look-For-Before-Funding-A-Canadian-Startup-1-1-700x366.png 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><\/h2>\n<h2 style=\"color: #009294;\"><strong><b>Angel Investors are inclined to invest in an industry or space they know best<\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Remember, not all investors will be interested in your company and it is not because you don\u2019t have a viable and scalable product\/service. It could be because they are not knowledgeable about your industry or space. As much as they vet your startup, you need to vet their fit for your brand as well. You want an <\/span><a href=\"https:\/\/www.entrepreneur.com\/money-finance\/6-questions-to-determine-if-a-potential-investor-is-the\/235204\"><span style=\"font-weight: 400;\">investor that understands your needs and has built up other companies similar to yours<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When to know if an investor is a good fit:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they have the expertise and connections you need?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How involved are they with each investment?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much equity are you willing to part with?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they supportive and confident in their ability to help you grow?<\/span><\/li>\n<\/ol>\n<h2><\/h2>\n<h2 style=\"color: #009294;\"><strong><b><b>Summary<\/b><\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A track record of success is most likely what angel investors look for before investing in a startup. They want to see that the company consistently meets its goals and can show growth potential. They also want to know that the business is able to adapt quickly to challenges and changes and are preparing for future plans. To accomplish this, it&#8217;s important for entrepreneurs to constantly monitor their business and make necessary changes when needed. The goal is to show the investor that their investment will help you grow your business so they can profit as well.<\/span><\/p>\n<p><\/p>\n<p><strong><em>By Taylor Desjardin<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India has been one of the fastest growing markets in the world, and as it continues to expand, Indian investors are looking to invest in other growing markets around the globe. Among them, Canada has become an increasingly popular target for investment due to several factors. Not only because of its thriving business culture, easy [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Indian Investors Look For Before Funding A Startup | CIAP&#039;s Blog<\/title>\n<meta name=\"description\" content=\"India has been one of the fastest growing markets in the world, and as it continues to expand, Indian investors are looking to invest in other growing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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