{"id":40222,"date":"2021-03-16T17:26:48","date_gmt":"2021-03-16T21:26:48","guid":{"rendered":"https:\/\/carleton.ca\/economics\/?post_type=cu_people&#038;p=40222"},"modified":"2025-07-21T14:59:36","modified_gmt":"2025-07-21T18:59:36","slug":"vivian-hoffmann","status":"publish","type":"cu_people","link":"https:\/\/carleton.ca\/economics\/people\/vivian-hoffmann\/","title":{"rendered":"Vivian  Hoffmann"},"content":{"rendered":"<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] relative after:absolute after:h-px after:bottom-0 pb-5 after:w-10 after:bg-cu-red after:left-px\">\n                    \n             \n                \n            <\/h1>\n\n    \n    <\/header>\n\n\n\n<p><strong>Research fields<\/strong>: Agricultural extension, science, technology, and innovation, health<\/p>\n\n\n\n<h4 id=\"refereed-publications-in-the-last-6-years\" class=\"wp-block-heading\">Refereed Publications in the Last 6 Years:<\/h4>\n\n\n\n<p>Hoffman, V., S. Kariuki, J. Pieters, and M. Treurniet. 2023.&nbsp;<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/ajae.12349\">Upside risk, consumption value, and the market reward for quality<\/a>.&nbsp;<em>American Journal of Agricultural Economics.<\/em> 105, no. 3 (2023): 914-939.<\/p>\n\n\n\n<h4 id=\"most-significant-career-research-contributions\" class=\"wp-block-heading\">Most Significant Career Research Contributions:<\/h4>\n\n\n\n<p>Kariuki, S. and V. Hoffmann. 2022. <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/agec.12685\">Can information drive demand for safer food? The impact of general and specific food safety information on product choice<\/a>. <em>Agricultural Economics<\/em>. Awarded Best Paper in <em>Agricultural Economics<\/em>.<\/p>\n\n\n\n<p>N. Magnan, V. Hoffmann, N. Opoku, G. Gajate-Garrido, D. Kanyam. 2021. <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0304387820301954\">Information, technology, and market rewards: Incentivizing aflatoxin control in Ghana<\/a>.<em> Journal of Development <\/em><em>Economics <\/em>151 (2021), p. 102620.<\/p>\n\n\n\n<p>Hoffmann, V., V. Rao, V. Surendra, and Datta, U. 2021. <a href=\"https:\/\/doi.org\/10.1016\/j.jdeveco.2020.102567\">Relief from Usury: Impact of a Community-Based Microcredit Program in Rural India,<\/a> <em>Journal of Development Economics<\/em>, 148, p.102567.<\/p>\n\n\n\n<p>Hoffmann, V., Moser, M. Herrman, T. 2021. <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/ajae.12093\">Demand for aflatoxin-safe maize in Kenya: Dynamic response to price and advertising<\/a>. <em>American Journal of Agricultural Economics<\/em>, 103(1), pp.275-295.<\/p>\n\n\n\n<p>Hoffmann, V. and Moser, C. 2017. <a href=\"http:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/agec.12346\/abstract\">You get what you pay for: the link between price and food safety in Kenya<\/a>. <em>Agricultural Economics,<\/em> 48(4), 449-458.<\/p>\n","protected":false},"author":2,"featured_media":44147,"template":"","meta":{"_acf_changed":false,"cu_people_first_name":"Vivian ","cu_people_last_name":"Hoffmann","cu_people_initials":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_people_type":[31],"cu_people_expertise":[],"class_list":["post-40222","cu_people","type-cu_people","status-publish","has-post-thumbnail","hentry","cu_people_type-regular-faculty"],"acf":{"cu_people_job_title":"Associate Professor","cu_people_degree":"B.A. (UBC), Ph.D. (Cornell University)","cu_building":"","cu_people_office_num":"","cu_people_pronoun":"","cu_people_designation":"","cu_people_email":"VivianHoffmann@cunet.carleton.ca","cu_people_phone":"","cu_people_phone_ext":"","cu_people_linkedin":"","cu_people_bluesky":"","cu_people_twitter":"","cu_people_instagram":"","cu_people_facebook":"","cu_people_website":"https:\/\/www.ifpri.org\/profile\/vivian-hoffmann","cu_people_orcid":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/cu_people\/40222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/cu_people"}],"about":[{"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/types\/cu_people"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/cu_people\/40222\/revisions"}],"predecessor-version":[{"id":51513,"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/cu_people\/40222\/revisions\/51513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/media\/44147"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/media?parent=40222"}],"wp:term":[{"taxonomy":"cu_people_type","embeddable":true,"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/cu_people_type?post=40222"},{"taxonomy":"cu_people_expertise","embeddable":true,"href":"https:\/\/carleton.ca\/economics\/wp-json\/wp\/v2\/cu_people_expertise?post=40222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}