{"id":32252,"date":"2023-09-21T16:13:02","date_gmt":"2023-09-21T20:13:02","guid":{"rendered":"https:\/\/its-cuthemedev1.carleton.ca\/engineering-design\/?post_type=cu_story&#038;p=32252"},"modified":"2025-03-24T15:29:05","modified_gmt":"2025-03-24T19:29:05","slug":"designing-solutions-how-good-design-transformed-a-support-portal","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/engineering-design\/story\/designing-solutions-how-good-design-transformed-a-support-portal\/","title":{"rendered":"Designing Solutions for Better User Experience"},"content":{"rendered":"\n                    \n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 py-24 md:py-28 lg:py-36 xl:py-48\" style=\"background-image: url(https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Designing-Solutions-How-Good-Design-Transformed-a-Support-Portal.png); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Designing Solutions for Better User Experience\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n                        \n                        <p><em class=\"myprefix-text-italic\">Ty Burke<\/em><\/p>\n                        \n<p><span class=\"NormalTextRun SCXW207588766 BCX0\">In celebration of Carleton University\u2019s 2023 Throwback<\/span><span class=\"NormalTextRun SCXW207588766 BCX0\"> week<\/span><span class=\"NormalTextRun SCXW207588766 BCX0\">\u2013a homecoming for alumni and community members\u2013we sat down with seven alumni to see where they are now. Their stories moved us and reminded us of the impact our engineering and design alumni <\/span><span class=\"NormalTextRun SCXW207588766 BCX0\">have on creating technology for good, sustainability, health and wellness, and social innovation.<br>\n<\/span><\/p>\n\n\n\n<h2 id=\"designing-solutions\" class=\"wp-block-heading\">Designing Solutions<\/h2>\n\n\n\n<p>Good design can prevent big problems.&nbsp; One of Canada\u2019s provincial governments was operating a portal for people seeking overdue child and spousal support, and it wasn\u2019t going well. Users were frustrated and staff were burning out. Carleton alumna Sara Fortier\u2019s company Outwitly helped fix its problems by completely redesigning the system.<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">\u201cCase workers would get calls from angry people who hadn\u2019t received their support payment,\u201d says Fortier, the CEO and founder of the UX and service design consultancy.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft wp-image-32253 size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-400x320.jpg\" alt=\"\" class=\"wp-image-32253\" srcset=\"https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-400x320.jpg 400w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-300x240.jpg 300w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-768x614.jpg 768w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-1400x1120.jpg 1400w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-1536x1229.jpg 1536w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-700x560.jpg 700w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier-200x160.jpg 200w, https:\/\/carleton.ca\/engineering-design\/wp-content\/uploads\/sites\/63\/Sara-Fortier.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Sara Fortier, CEO, Outwitly, industrial design alumna.<\/figcaption><\/figure>\n\n\n\n<p><span data-contrast=\"auto\">\u201cPeople depend on these payments, and case workers were getting burnt out because they received so many calls. It created a huge burden.\u201d<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Outwitly conducted discovery research to better understand the problems. They made recommendations to improve the portal by enabling users to see the status of their payment, and to optimize its user experience on mobile phones. This was particularly important because many portal users didn\u2019t have laptops. But some design insights were even simpler.&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">\u201cMany users didn\u2019t understand the call centre\u2019s function. They thought they have a lot more power than they do, and when a payment didn\u2019t arrive, they\u2019d call five times a day. That places a lot of burden on workers,\u201d says Fortier, a graduate of the Bachelor of Industrial Design and Master of Design programs.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">So, Fortier and Outwitly devised a solution to help get call volume down. One of their recommendations was for better educational materials to help users better understand how the system worked.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">\u201cA better onboarding program tells people about the program. It sets expectations up front, and really changes a lot about their experience.\u201d<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Fortier credits the Master of Design program as a major stepping stone.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">\u201cI did a Bachelor of Industrial Design, but by the time I finished, I knew I didn\u2019t want to design physical products,\u201d says Fortier.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">\u201cThe Master of Design really got into design thinking, and applied the design process not just to physical things, but to digital experiences. I really fell in love with that side of design.\u201d&nbsp;<\/span><span data-ccp-props=\"{}\"><br>\n<\/span><span class=\"NormalTextRun SCXW207588766 BCX0\"><br>\n<em><span class=\"TextRun SCXW207588766 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\">Want to participate in Carleton\u2019s 2023 Throwback events? Visit the <\/span><a class=\"Hyperlink SCXW207588766 BCX0\" href=\"https:\/\/alumni.carleton.ca\/throwback\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW207588766 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\">alumni website to learn more.<\/span><\/a><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ty Burke In celebration of Carleton University\u2019s 2023 Throwback week\u2013a homecoming for alumni and community members\u2013we sat down with seven alumni to see where they are now. Their stories moved us and reminded us of the impact our engineering and design alumni have on creating technology for good, sustainability, health and wellness, and social innovation. 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