{"id":675,"date":"2015-05-29T13:46:24","date_gmt":"2015-05-29T13:46:24","guid":{"rendered":"http:\/\/carleton.ca\/fpa-professionalinstitute\/?p=675"},"modified":"2016-04-01T18:27:27","modified_gmt":"2016-04-01T18:27:27","slug":"in-todays-world-content-is-king-compelling-content-and-digital-media-communications-workshop","status":"publish","type":"post","link":"https:\/\/carleton.ca\/fpa-professionalinstitute\/2015\/in-todays-world-content-is-king-compelling-content-and-digital-media-communications-workshop\/","title":{"rendered":"Content is king: Digital and Social Media Communications Workshop"},"content":{"rendered":"<p>Traditionally, communications officers would issue a lot of press releases to the media and make a few calls, hoping a journalist would take hold of the idea and write a compelling story about it.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-611 size-medium\" src=\"http:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson-240x240.jpg\" alt=\"melanie-coulson\" width=\"240\" height=\"240\" srcset=\"https:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson-240x240.jpg 240w, https:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson-160x160.jpg 160w, https:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson-400x400.jpg 400w, https:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson-200x200.jpg 200w, https:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson-360x360.jpg 360w, https:\/\/carleton.ca\/fpa-professionalinstitute\/wp-content\/uploads\/melanie-coulson.jpg 542w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>Today, Melanie Coulson argues, communications officers can bypass traditional media and tell those stories themselves on their owned and social media channels such as Facebook, LinkedIn, and Twitter.<\/p>\n<p>To hone those skills, Coulson will be offering a hands-on workshop entitled, <a href=\"https:\/\/carleton.ca\/fpa-professionalinstitute\/compelling-content\/\">\u201c<strong>Digital<\/strong><b>\u00a0and Social Media Communications<\/b>\u201d<\/a> as part of the FPA Professional Institute.<\/p>\n<p>\u201cThere is so much demand for storytelling and owning our own brand, but we\u2019re not always sure how to do it,\u201d says Coulson, the Director of Communications and Content at United Way Ottawa. \u201cWe have to understand where our audience is and go there.\u201d<\/p>\n<p>Coulson says the workshop offers a space for participants to experiment with ideas and technology without the pressure of deadlines or the workplace. Her emphasis will be on projects that you can do on your phone and desktop, using free software.<\/p>\n<p>\u201cThis is ideal for communications folks who want to deliver something new, who want to be inspired. You may work in government, a private company or in a nonprofit \u2013 but you\u2019ll return with a different way of telling your story that will impress others in your organization,\u201d says Coulson.<\/p>\n<p>To learn more about &#8220;Digital and Social Media Communications&#8221;\u00a0and to <a href=\"http:\/\/carleton.ca\/fpa-professionalinstitute\/compelling-content\/\" target=\"_blank\">register for the workshop,\u00a0please click here.<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, communications officers would issue a lot of press releases to the media and make a few calls, hoping a journalist would take hold of the idea and write a compelling story about it. Today, Melanie Coulson argues, communications officers can bypass traditional media and tell those stories themselves on their owned and social media [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 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