{"id":999,"date":"2016-04-04T17:23:17","date_gmt":"2016-04-04T17:23:17","guid":{"rendered":"https:\/\/carleton.ca\/fpa-professionalinstitute\/?p=999"},"modified":"2016-04-04T17:23:17","modified_gmt":"2016-04-04T17:23:17","slug":"finding-audience-strategic-communications-workshop-april-26-27","status":"publish","type":"post","link":"https:\/\/carleton.ca\/fpa-professionalinstitute\/2016\/finding-audience-strategic-communications-workshop-april-26-27\/","title":{"rendered":"Finding Your Audience: Strategic Communications Workshop on April 26-27"},"content":{"rendered":"

Many communicators strive to find the one-size-fits-all communications product. One magazine for everyone? Check. Press releases sent to every potential audience? Check. The same advertisement in every newspaper? Check.<\/p>\n

But while this approach seems more efficient, it may not be the most effective.<\/p>\n

\u201cThe key thing to remember is that \u2018everyone\u2019 is not an audience,\u201d says Dr. Gina Grosenick, a strategic communications consultant and workshop instructor. \u201cYou need to develop a targeted message for each audience. That\u2019s where we can help.\u201d<\/p>\n

Dr. Grosenick and Carleton Instructor Derek Antoine will present a fast-paced, information-packed two day seminar that demonstrates tactics in identifying your audiences and connecting with them at Carleton University on April 26th<\/sup> and 27th<\/sup>.<\/p>\n

The participants in the workshop typically represent a wide range of non-profit groups, from industry representatives to international NGOs to local activists. That diversity leads to rich conversations and many new connections within the non-profit sector. What they all have in common is the use of limited resources to reach a diverse audience.<\/p>\n

With that in mind, participants learn to build a communications plan for each project: the questions to ask, key messages, and the best tools to employ.<\/p>\n

\u201cMake it sound personal, but also use your key messages across multiple vehicles,\u201d advises Dr. Grosenick.<\/p>\n

To learn more and register for Advanced Strategic Communication Planning for Non-profits, click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Many communicators strive to find the one-size-fits-all communications product. One magazine for everyone? Check. Press releases sent to every potential audience? Check. The same advertisement in every newspaper? Check. But while this approach seems more efficient, it may not be the most effective. \u201cThe key thing to remember is that \u2018everyone\u2019 is not an audience,\u201d […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nFinding Your Audience: Strategic Communications Workshop on April 26-27 - FPA Professional Institute<\/title>\n<meta name=\"description\" content=\"Many communicators strive to find the one-size-fits-all communications product. 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