{"id":3935,"date":"2024-09-13T15:14:50","date_gmt":"2024-09-13T19:14:50","guid":{"rendered":"https:\/\/carleton.ca\/fpga\/?post_type=cu_story&p=3935"},"modified":"2026-01-22T15:30:28","modified_gmt":"2026-01-22T20:30:28","slug":"david-coletto-ceo-and-founder-abacus-data","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/fpga\/story\/david-coletto-ceo-and-founder-abacus-data\/","title":{"rendered":"David Coletto, CEO and Founder, Abacus Data"},"content":{"rendered":"\n
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\n David Coletto, CEO and Founder, Abacus Data\n <\/h1>\n \n <\/header>\n <\/div>\n\n \n <\/path>\n <\/path>\n <\/svg>\n <\/div>\n\n \n\n <\/div>\n<\/section>\n\n\n\n

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\"David<\/figure>\n\n\n\n

David Coletto harnesses the data-collection power of his company, Abacus Data<\/a>, to deliver strategic advice and research design expertise to leading Canadian corporations, advocacy groups, and political leaders. He started out running polls on political parties and public policy and has since grown Abacus Data into one of Canada\u2019s leading polling firms. One area of expertise is the firm\u2019s focus on generational change.<\/p>\n\n\n\n

\u201cMillennials have an incredible amount of optimism, self-confidence, and expectations about what they can achieve,\u201d says Coletto. In his data, he has found that people of his generation feel enti\u00adtled to flexible, meaningful work and are entirely comfortable with digital communications. As an X (Twitter) user with more than 31,000 followers, Coletto says it\u2019s no coincidence that he started a company with the same ideals.<\/p>\n\n\n\n

\u201cMillennials can be more demanding, but they also want to make a difference,\u201d he explains.<\/p>\n\n\n\n

Coletto\u2019s interest in influencing public policy began with a decision to enter the Strategic Public Opinion and Policy Analysis specialization in Carleton\u2019s Bachelor of Public Affairs and Policy Manage\u00adment<\/a> program, graduating in 2004. He continued his studies in Political Science, earning a master\u2019s degree in 2005, before going on to earn a PhD at the University of Calgary. Today, he teaches courses on polling as an adjunct pro\u00adfessor in Carleton\u2019s Arthur Kroeger College of Public Affairs.<\/p>\n\n\n

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\u201cCarleton continues to be a fundamental part of who I am and where I am in my career and my life. I use what I learned in my research classes every single day,\u201d he says.<\/p>\n<\/blockquote>\n<\/div>\n\n\n

It also gives him the chance to work directly with\u2014and mentor\u2014the next generation of researchers.<\/p>\n\n\n\n

\u201cI tell them that they need to stand out,\u201d says Coletto, who has hired several Carleton graduates. \u201cThey need to fight the stereotype that young generations are entitled and show that they\u2019re willing to do whatever is necessary to get and keep the job.\u201d<\/p>\n\n\n\n

In addition to running his own company, Dr. Coletto also sits as an Advisory Council Member for the Canadian Global Affairs Institute and on the Board of Directors for the Ottawa Board of Trade and Ottawa Riverkeeper. You can learn more about him by listening to his podcast, inFocus with David Coletto<\/em><\/a>.<\/p>\n\n\n\n

Written by Michelle Hennessy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Founder of Abacus Data, David Coletto delivers insights on public opinion, generational change, and policy. <\/p>\n","protected":false},"author":61,"featured_media":477,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[208],"cu_story_tag":[223],"class_list":["post-3935","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-alumni-stories","cu_story_tag-bpapm"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story\/3935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/users\/61"}],"version-history":[{"count":5,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story\/3935\/revisions"}],"predecessor-version":[{"id":3941,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story\/3935\/revisions\/3941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/media\/477"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/media?parent=3935"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story_type?post=3935"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story_tag?post=3935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}