{"id":3942,"date":"2024-09-13T15:48:11","date_gmt":"2024-09-13T19:48:11","guid":{"rendered":"https:\/\/carleton.ca\/fpga\/?post_type=cu_story&p=3942"},"modified":"2026-01-22T15:52:31","modified_gmt":"2026-01-22T20:52:31","slug":"andrea-harden-senior-strategist-the-sunrise-project","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/fpga\/story\/andrea-harden-senior-strategist-the-sunrise-project\/","title":{"rendered":"Andrea Harden, Senior Strategist, The Sunrise Project"},"content":{"rendered":"\n
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\n Andrea Harden, Senior Strategist, The Sunrise Project\n <\/h1>\n \n <\/header>\n <\/div>\n\n \n <\/path>\n <\/path>\n <\/svg>\n <\/div>\n\n \n\n <\/div>\n<\/section>\n\n\n\n

As an energy and climate campaigner for the Council of Canadians, Andrea Harden watched the rising influence of social media on activism for a decade. And as a left-leaning progressive activist, she was especially concerned about the use of social media campaigns by alt-right sympathizers.<\/p>\n\n\n\n

\u201cIf you look at the recent Ontario election, there are some important lessons to be learned there,\u201d says Harden. \u201cHow do we respond to groups that are oversimplifying things and getting a lot of shares for borderline racist or sexist content in online spaces? How do progressive voices effectively share their messages over social media?\u201d<\/p>\n\n\n\n

Harden also experienced the chilling effect of social media \u201ctrolls\u201d first-hand. After posting a video about a gathering of activists who opposed the Energy East pipeline, it was shared by pro-oil groups and viewed 9,000 times in 24 hours.<\/p>\n\n\n\n

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\u201cI received multiple death threats. One person even contacted my partner,\u201d recalls Harden, who was the Council\u2019s energy and climate campaigner. \u201cThankfully, I worked with an organization that had my back. But I have seen multiple women who are outspoken about the oil sands, or tar sands, targeted again and again.\u201d<\/p>\n\n\n\n

Those experiences motivated Harden to change her career to help progressive organizations develop strategy and communications for the digital age.<\/p>\n\n\n\n

\u201cAfter 10 years of grassroots organizing, the biggest lesson I learned was that you need to identify who is impacted and lift their voices up. Match those voices with fact-based research and help tell those stories in the communities that are impacted and beyond,\u201d says Harden, who is a senior strategist with The Sunrise Project<\/a>, a global network of climate organizations. \u201cI want to enable progressive voices to match effective grassroots strategies with clear and persuasive digital mobilization tactics that get their messages out clearly.\u201d <\/p>\n\n\n\n

Harden\u2019s commitment to activism began early in life. She comes from a family of community activists: one brother is an MPP in the Ontario legislature. In high school, she successfully helped lead led a campaign to save an arts coordinator position that was slated to be cut. <\/p>\n\n\n\n

\u201cThat was my first glimpse of how telling a story can influence the direction of a big decision,\u201d says Harden.<\/p>\n\n\n\n

After high school, she took a year off to consider her future. While she was accepted into a music program to study violin, Harden realized her true passion was social justice.<\/p>\n\n\n

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\u201cI thought about what kind of work I wanted to do and how I could contribute to the broader social good,\u201d she recalls. \u201cI thought getting a better handle on disciplines such as law and political science would be a good place to start.\u201d<\/p>\n<\/blockquote>\n<\/div>\n\n\n

Once at Carleton, she became interested in human rights and the impact of globalization, earning a BA in Political Science and Human Rights in 2007. <\/p>\n\n\n\n

\u201cBill Skidmore\u2019s courses, in particular, were really eye-opening in understanding human rights abuses all over the world and the nature of power and who has it,\u201d she recalls. \u201cI came to understand how power and privilege come into play. Not everyone has the same opportunities. I\u2019ve integrated those lessons into my work.\u201d <\/p>\n\n\n\n

Harden also offers some advice for students who are interested in a career in activism.<\/p>\n\n\n\n

\u201cFirst, find out what you are passionate about and pursue it on a volunteer basis. Then, look at the community we live in and the fights happening locally,\u201d she advises. \u201cYou can be strategizing, participating, entering data, pressuring the city. The more you do on the ground, the more doors will open to you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Andrea Harden helps progressive and climate organizations run effective digital campaigns. A former energy and climate campaigner and Carleton alumna, she focuses on amplifying voices and countering online disinformation.<\/p>\n","protected":false},"author":61,"featured_media":587,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[208],"cu_story_tag":[216],"class_list":["post-3942","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-alumni-stories","cu_story_tag-political-science"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story\/3942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/users\/61"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story\/3942\/revisions"}],"predecessor-version":[{"id":3945,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story\/3942\/revisions\/3945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/media\/587"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/media?parent=3942"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story_type?post=3942"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/fpga\/wp-json\/wp\/v2\/cu_story_tag?post=3942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}