{"id":7019,"date":"2025-04-01T13:29:44","date_gmt":"2025-04-01T13:29:44","guid":{"rendered":"https:\/\/carleton.ca\/future-edge\/?page_id=7019"},"modified":"2026-02-12T10:10:00","modified_gmt":"2026-02-12T15:10:00","slug":"sports-leadership-program-outline","status":"publish","type":"page","link":"https:\/\/carleton.ca\/future-edge\/all-programs\/sports-leadership-program-outline\/","title":{"rendered":"Sports Leadership – Program Outline"},"content":{"rendered":"\n
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\n Sports Leadership – Program Outline\n <\/h1>\n \n <\/header>\n <\/div>\n\n <\/div>\n\n \n\n <\/div>\n<\/section>\n\n\n\n

<\/h2>\n\n\n\n

Module 1: Foundations of Sports Leadership <\/h3>\n\n\n\n

Taught by Ian Mendes<\/h4>\n\n\n\n
    \n
  • History & evolution of sports leaderships<\/strong>\n
      \n
    • Explore how leadership in professional sports has shifted from family-run operations to global enterprises, and the implications for modern leaders <\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Leadership styles and philosophies in sports<\/strong>\n
        \n
      • Understand why servant leadership thrives in today’s sports environments, and why authoritarian approaches no longer work<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Ethical decision-making and integrity<\/strong>\n
          \n
        • Examine real-world scenarios to practice making value-based decisions that build trust and foster positive culture<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Why communication matters<\/strong>\n
            \n
          • Learn the impact of effective internal communication and how to strike the right balance to avoid meeting overload<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

            Module 2: Team Building and Motivation <\/h3>\n\n\n\n

            Taught by Rob Smart<\/h4>\n\n\n\n
              \n
            • Principles of team dynamics<\/strong>\n
                \n
              • Analyze how locker room dynamics translate into professional settings and how to foster collaboration across teams<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Coaching strategies for peak performance<\/strong>\n
                  \n
                • Review evolving coaching styles, motivational strategies, and the importance of mentorship<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Handling conflicts and fostering collaboration<\/strong>\n
                    \n
                  • Learn strategies to address interpersonal conflicts and create inclusive, respectful team environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                    Module 3: Strategic Management in Sports<\/strong> <\/h3>\n\n\n\n

                    Taught by Mark Goudie<\/h4>\n\n\n\n
                      \n
                    • Building and implementing strategic visions<\/strong>\n
                        \n
                      • Build strategic plans that align business goals with performance outcomes<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                      • Resource allocation and operational excellence<\/strong>\n
                          \n
                        • Examine how organizations of all sizes manage staffing, budgets, and long-term success<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                        • Data-driven decision-making and analytics<\/strong>\n
                            \n
                          • Explore how analytics and AI are shaping customer insights, operations, and decision-making in todays industry<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                            Module 4: Sports Marketing and Branding <\/h3>\n\n\n\n

                            Taught by Patti Zebchuck<\/h4>\n\n\n\n
                              \n
                            • Building a strong brand in sports organizations<\/strong>\n
                                \n
                              • Learn to build meaningful slogans, visuals, and partnerships that reflect a team’s identity<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                              • Fan engagement and community outreach<\/strong>\n
                                  \n
                                • Understand community outreach, in-game experience, and demographic tracking to enhance fan loyalty<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                • Leveraging digital platforms and social media<\/strong>\n
                                    \n
                                  • Develop content strategies across digital platforms, monetize online presence, and engage athletes in storytelling<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                                    Module 5: Financial Acumen for Sports Leaders<\/strong> <\/h3>\n\n\n\n

                                    Taught by Yolana Junco & Valerie Hughes<\/strong><\/h4>\n\n\n\n
                                      \n
                                    • Budgeting and financial planning for sports organizations<\/strong>\n
                                        \n
                                      • Understanding forecasting, multi-year budgeting, salary management, and contract negotiations<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                      • Revenue generation: Sponsorships, broadcasting, and events<\/strong>\n
                                          \n
                                        • Explore sponsorships, broadcast deals, ticket pricing, and secondary revenue streams like merchandise and events<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                        • Risk management and compliance<\/strong>\n
                                            \n
                                          • Navigate tax implications, team valuations, challenges with the Canadian dollar, and collective bargaining agreements – if applicable<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                                            Module 6: Leadership in Crisis <\/h3>\n\n\n\n

                                            Taught by Ian Mendes<\/h4>\n\n\n\n
                                              \n
                                            • Crisis management and contingency planning<\/strong>\n
                                                \n
                                              • Learn from past crises and prepare proactive response strategies<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                              • Navigating public relations challenges<\/strong>\n
                                                  \n
                                                • Manage communication effectively in the face of public scrutiny<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                                • Resilience and mental health in sports leadership<\/strong>\n
                                                    \n
                                                  • Explore the evolution of the mental health landscape and why it’s important to promote mental well-being and resilience in high-pressure environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                                                    Module 1: Foundations of Sports Leadership Taught by Ian Mendes Module 2: Team Building and Motivation Taught by Rob Smart Module 3: Strategic Management in Sports Taught by Mark Goudie Module 4: Sports Marketing and Branding Taught by Patti Zebchuck Module 5: Financial Acumen for Sports Leaders Taught by Yolana Junco & Valerie Hughes Module […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":85,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[],"class_list":["post-7019","page","type-page","status-publish","hentry"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/pages\/7019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/comments?post=7019"}],"version-history":[{"count":5,"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/pages\/7019\/revisions"}],"predecessor-version":[{"id":8142,"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/pages\/7019\/revisions\/8142"}],"up":[{"embeddable":true,"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/pages\/85"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/media?parent=7019"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/future-edge\/wp-json\/wp\/v2\/cu_page_type?post=7019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}