About the Program

As the backbone of any business, strategy gives an organisation direction and outlines its plan for success against competitors. The Business Strategy program examines how to form effective business strategies, and addresses the issues surrounding their implementation.

Offered by the Global Academy and Carleton’s academic faculties, this four week long program is designed for students and professionals who are interested in pursuing careers in Business Strategy. The week-long courses are designed to most effectively expose participants to advanced topics in Management and Business Studies and includes experiential learning components in the form of industry visits.

Participants will be selected according to criteria agreed upon in advance with Carleton University.

Program Design

Week 1 Introduction to Canadian Business Culture

  • Tour of Canada’s Parliament
Week 2 Introduction to Business Analysis

  • Visit to Ottawa’s business hub
Week 3 Introduction to Competitive Strategy

  • Visit to a business incubator
Week 4 Introduction to Strategic Management

  • Visits to leading Canadian businesses

Course Content

Week 1: Introduction to Canadian Business Culture

This course will provide students with the tools to maximize the competitive advantage of doing business in Canada through a mixture of in-depth background information and hands-on practical tips and solutions.

Canadian culture is a diverse fusion of indigenous, French and British traditions that have been broadened by a wave of immigration from Europe and Asia during the last two centuries. As one of the world’s richest and most developed countries, Canada ranks among the top ten industrial nations with a steady economic growth providing good trade and investment business opportunities. Doing business in Canada successfully requires an understanding of the unique Canadian business and cultural values of this vast multicultural and bilingual nation.

Week 2: Introduction to Business Analysis

Through this course students will gain an overview of the business analysis process and how the role of the business analysis professional fits within the broader context of projects and the organization. This dynamic and interactive course combines lectures, discussions and exercises. Overall, the course deals with real-world problems and presents methodologies to develop new and improved systems, products and results.

Week 3: Introduction to Competitive Strategy

This course looks at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. Students will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies, including examples of what is acceptable behavior under the premises of EU competition and US antitrust policies. They will also discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. There will be further discussion on knowledge of network effects and strategies that are explicitly tailored to network markets.

Week 4: Introduction to Strategic Management

This course introduces students to the concept of strategic management and how management can use the principles underlying strategic management to formulate and implement major goals and initiatives. The course explains what a mission statement is and what it can achieve for a business. Students will learn what parameters should be included in a strategic plan and how a strategic plan should help determine long-term decisions including an organization’s objectives, goals and course of action.

Students will also learn how clearly stated mission statements add focus to the organization’s efforts. Students will be taught the difference between operating decisions and strategic decisions and what a strategic management decision process involves. You will also learn more about experience curves and how they are used in business strategy. Finally, a discussion on doom loops, how a business can avoid getting into a doom loop, and what steps can help a business get out of a doom loop if they are already in one.

Certificate

Upon successful completion of the internship, students will receive a certificate of completion from the Global Academy at Carleton University.

Program Fee

For an average 4 week professional development program including accommodations, the fee is approximately $3,750.00. Without accommodations, the program is $2,750.00.

A non-refundable application fee in the amount C$100 + HST is required to apply for any program. To continue, please email GlobalAcademy@cunet.carleton.ca.