About the Program

The Canada Immersion Program (CIP) is specifically meant for students who are interested in learning about the North American markets and who want to engage with business executives and professionals in Canada. Participants will learn about the foundations of entrepreneurial management, market intelligence and customer discovery, and finding and managing finances. Students will also be exposed to cultural practices, which will enhance their comfort level with conversational English, while they experience life in an English-language environment.

Program Objectives

The aim of this course is to improve participants’ understanding of Canada, Canadian business culture, and international social protocol. Students who complete the program will acquire international business and networking skills and deepen their understanding of the entrepreneurial ecosystem.

Participants will be able to:

  • Find and begin to validate an idea for a business
  • Articulate and refine business value proposition
  • Create or refine business model
  • Understand the target customers and their buying behaviour
  • Pitch solutions to target customers in multiple forms
  • Become practitioners in a new field – from one of the 15 elective topics
  • Define and create an Minimum Viable Product for a radical idea

Program Description

This program provides a comprehensive experience and is intended to enhance participants’ career prospects. It is ideal for creating long-term peer-to-peer connections with Canadian entrepreneurs, business executives and professional.

The Canadian Immersion Program offers in-class sessions, incubator experience, networking opportunities, advisory sessions with senior executives from the private sector, community experience, hackathons, and adventurous lifestyle outings and visits to all major attractions including Niagara Falls (as an added option).

For the first three weeks participants in the program will also be able to choose a topic of interest from a variety of advanced areas. The elective topics are:

  1. Blockchain and its applications
  2. Artificial Intelligence
  3. 3D modeling and printing
  4. “Big Data” analytics using IBM Watson technology
  5. “Internet of Things” and its applications
  6. Machine Learning
  7. Machine-to-Machine communications
  8. Autonomous Vehicles
  9. Genetics Modelling
  10. Carbon-Free society
  11. New Media
  12. Exponential Businesses
  13. Disruptive digital marketing
  14. Adventurous lifestyle
  15. “Achieving Excellence” as a science

The duration of the program is four weeks.

Program Content

Week 1 Introduction to Canada

  • Business culture
  • Social culture
  • History
  • Languages
  • Network skills
  • [Elective topic]
Week 2 Introduction to Business/Entrepreneurship

  • Turning an idea into a business idea
  • Minimum viable product
  • Disruptive business models
  • Rapid prototyping
  • Pitching to investors
  • [Elective topics]
Week 3 Competitive Strategies

  • Compete globally
  • Create a business niche
  • “Winning over competition”
  • Competitive intelligence
  • Disruptive social media strategies
  • New media marketing vs. traditional marketing
  • [Elective topics]
  • Sports outings (added option)
Week 4 Introduction to Strategic Management

  • Experiential learning opportunities
  • Networking with high performers
  • Visits to highly successful Canadian businesses (e.g. Google, Shopify, Bombardier, Lockheed Martin, Nokia, Ciena, Samsung, Huawei, and Blackberry)
  • Hackathon
  • Sightseeing to major attractions (optional trip to Niagara Falls)

Certificate

Upon successful completion of the internship, students will receive a certificate of completion from the Global Academy at Carleton University.

Program Fee

For an average 4 week professional development program including accommodations, the fee is approximately $3,750.00. Without accommodations, the program is $2,750.00.

A non-refundable application fee in the amount C$100 + HST is required to apply for any program. To continue, please email GlobalAcademy@cunet.carleton.ca.