{"id":7875,"date":"2026-07-23T13:40:12","date_gmt":"2026-07-23T17:40:12","guid":{"rendered":"https:\/\/carleton.ca\/gradpd\/?post_type=cu_event&#038;p=7875"},"modified":"2026-07-23T13:40:13","modified_gmt":"2026-07-23T17:40:13","slug":"copywriting-5","status":"publish","type":"cu_event","link":"https:\/\/carleton.ca\/gradpd\/event\/copywriting-5\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] relative after:absolute after:h-px after:bottom-0 pb-5 after:w-10 after:bg-cu-red after:left-px\">\n        \n    <\/h1>\n    \n        <\/header>\n\n    \n    \n    \n    \n    <div class=\"cu-buttongroup cu-component-updated flex flex-wrap md:flex-1 gap-3 md:gap-5 justify-start\">\n                                                                        <\/div>\n    \n\n\n<p><strong>Description:<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Academic writing and &#8220;copywriting&#8221; (writing for marketing purposes) are very different arts, yet each can inform the other. Learn the basics of writing to sell, and you will not only gain some valuable skills that can benefit you outside of academia but also sharpen your writing skills in general.<\/span><\/p>\n\n\n\n<p><strong>Learning outcomes:<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">(1) Understand the difference between writing as a means of contributing to an academic conversation and writing to sell or promote<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">(2) Understand, in broad outline, the history of copywriting<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">(3) Grasp the foundational techniques for producing clean, persuasive copy<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">(4) Gain a glimpse into the related world of \u201ccontent marketing\u201d<\/span><\/p>\n\n\n\n<p><strong>Workshop leader(s):<\/strong><\/p>\n\n\n\n<p>David Lafferty<\/p>\n\n\n\n<p>All graduate students and postdocs are welcome. If you are a TA, this session counts toward voluntary paid training hours, provided that you are working as a TA in the term when the training takes place.<\/p>\n\n\n\n<p>For those registered in the <a href=\"https:\/\/carleton.ca\/gradpd\/trajectories\/\">Trajectories<\/a> program, attendance at this workshop counts toward <strong>one<\/strong> of the required workshops for the Communications and Engagement non-credit Trajectories certificate.<\/p>\n\n\n\n<p><b>REGISTRATION COMING SOON<\/b><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":349,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_event_type":[46,57,56,54],"cu_event_audience":[6],"class_list":["post-7875","cu_event","type-cu_event","status-publish","hentry","cu_event_type-centralized-event-list","cu_event_type-communications-and-engagement","cu_event_type-professional-writing","cu_event_type-skill-streams","cu_event_audience-current-students"],"acf":{"cu_event_start_date":"2026-10-06 10:00:00","cu_event_end_date":"2026-10-06 12:00:00","cu_event_location_type":"virtual","cu_event_meeting_address_type":"on-campus","cu_building":false,"cu_event_meeting_room":"","cu_event_meeting_address_full":null,"cu_event_virtual_type":"tbd","cu_event_virtual_meeting_link":"","cu_post_thumbnail":"","cu_event_cost":"","cu_event_registration":"","cu_event_secondary_button":"","cu_event_contact_name":"","cu_event_email":"","cu_event_phone":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_event\/7875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_event"}],"about":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/types\/cu_event"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/users\/349"}],"version-history":[{"count":1,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_event\/7875\/revisions"}],"predecessor-version":[{"id":7876,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_event\/7875\/revisions\/7876"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/media?parent=7875"}],"wp:term":[{"taxonomy":"cu_event_type","embeddable":true,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_event_type?post=7875"},{"taxonomy":"cu_event_audience","embeddable":true,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_event_audience?post=7875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}