{"id":3247,"date":"2021-09-03T12:33:02","date_gmt":"2021-09-03T16:33:02","guid":{"rendered":"https:\/\/carleton.ca\/gradpd\/?page_id=3247"},"modified":"2025-07-11T10:28:51","modified_gmt":"2025-07-11T14:28:51","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/carleton.ca\/gradpd\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        Copywriting\n                    <\/h1>\n                \n                                \n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n<p><b>Skill Pathway:&nbsp;<\/b>Communications &amp; Engagement<\/p>\n\n\n\n<p><b>Career Readiness Competencies:&nbsp;<\/b><span style=\"font-weight: 400;\">Community Engagement; Communication; Digital Literacy<\/span><\/p>\n\n\n\n<p><b>Duration:&nbsp;<\/b><span style=\"font-weight: 400;\">90 minutes<\/span><\/p>\n\n\n\n<p><b>Workshop Description<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Academic writing and &#8220;copywriting&#8221; (writing for marketing purposes) are very different arts, yet each can inform the other. Learn the basics of writing to sell, and you will not only gain some valuable skills that can benefit you outside of academia but also sharpen your writing skills in general. We&#8217;ll look at the principles and techniques behind both traditional copywriting and the world of content marketing.<\/span><\/p>\n\n\n\n<p><b>Learning Outcomes<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(1) Understand the difference between writing as a means of contributing to an academic conversation and writing to sell or promote<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(2) Grasp the basic editing principles required to turn informational text into clean, persuasive copy<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(3) Learn how to incorporate testimonials into copy<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(4) Gain an overview of the world of \u201ccontent marketing,\u201d or the production of niche media content to encourage a customer culture that will lead to sales<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skill Pathway:&nbsp;Communications &amp; Engagement Career Readiness Competencies:&nbsp;Community Engagement; Communication; Digital Literacy Duration:&nbsp;90 minutes Workshop Description Academic writing and &#8220;copywriting&#8221; (writing for marketing purposes) are very different arts, yet each can inform the other. Learn the basics of writing to sell, and you will not only gain some valuable skills that can benefit you outside of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[],"class_list":["post-3247","page","type-page","status-publish","hentry"],"acf":{"cu_post_thumbnail":false},"_links":{"self":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/pages\/3247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/comments?post=3247"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/pages\/3247\/revisions"}],"predecessor-version":[{"id":6475,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/pages\/3247\/revisions\/6475"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/media?parent=3247"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/gradpd\/wp-json\/wp\/v2\/cu_page_type?post=3247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}