{"id":708,"date":"2015-08-30T20:51:20","date_gmt":"2015-08-30T20:51:20","guid":{"rendered":"http:\/\/carleton.ca\/hbilab\/?p=708"},"modified":"2015-08-30T21:07:46","modified_gmt":"2015-08-30T21:07:46","slug":"hbi-labs-new-tenant-engagement-program-is-now-ready-for-1500-ccoc-housing-units","status":"publish","type":"post","link":"https:\/\/carleton.ca\/hbilab\/2015\/hbi-labs-new-tenant-engagement-program-is-now-ready-for-1500-ccoc-housing-units\/","title":{"rendered":"HBI Lab&#8217;s new tenant engagement program is now ready for 1,500 CCOC housing units"},"content":{"rendered":"<p>In May 2015, Shawn Shi and Vera Hu, researchers from HBI Lab, presented the Green Commitment Pledge Form (GCPF) Expansion Program in Centretown Citizens of Ottawa Corporation (CCOC) annual\u00a0general\u00a0meeting. For the past 6 months, Shawn and Vera, under the supervision of Professor Liam\u00a0O\u2019Brien\u00a0worked to expand an already successful GCPF program of CCOC, a local non-profit housing\u00a0organization with several thousand residents, in order to effectively engage more tenants in sustainable behaviours. The expansion program embeds various community-based social\u00a0marketing\u00a0elements and\u00a0incorporates\u00a0statistical methods and hard evidence to quantify the impacts of tenants\u2019 lifestyle choice. The new system is also fully automated with a database and user entry interface.<\/p>\n<div id=\"attachment_712\" class=\"wp-caption alignnone\" style=\"width: 400px\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-712 size-large\" src=\"http:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/AGM-presentation-400x266.jpg\" alt=\"AGM presentation\" width=\"400\" height=\"266\" srcset=\"https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/AGM-presentation-400x266.jpg 400w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/AGM-presentation-160x106.jpg 160w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/AGM-presentation-240x159.jpg 240w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/AGM-presentation-768x510.jpg 768w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/AGM-presentation-360x239.jpg 360w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p class=\"wp-caption-text\">CCOC AGM presentation about HBI Lab&#8217;s tenant engagement program<\/p><\/div>\n<p>CCOC has a long history of being environmentally progressive. Since 2013, all new tenants were asked to voluntarily complete a Green Commitment Pledge From during their lease signing session. With the pledge form proven to be effective to promote sustainable behaviour among tenants, CCOC decided to expand the program with the funding from Ontario Trillium Foundation. \u00a0In Nov 2014, the proposal submitted by HBI Lab was selected to complete the contract.<\/p>\n<p>In developing the expansion program, the pledge form is redesigned. All the behaviour selected to be on the form were screened first for their penetration,\u00a0probability\u00a0and impact, following the method developed by Canadian leading environmental psychologist, Dr. Doug McKenzie-Mohr. An annual personal report card is developed for the expansion program to provide personalized feedback to each tenant. The tenants are able to learn and interpret\u00a0their impacts by\u00a0equivalences\u00a0and\u00a0comparisons, and the embedded social marketing elements will also encourage them to take on more challenges next year. The team also develops a software tool for CCOC staff that can be used to manage all the pledge\u00a0forms, generate personalized report card and to monitor program statistics.<\/p>\n<div id=\"attachment_714\" class=\"wp-caption alignnone\" style=\"width: 400px\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-714 size-large\" src=\"http:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface-400x289.png\" alt=\"Engagement program user interface\" width=\"400\" height=\"289\" srcset=\"https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface-400x289.png 400w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface-160x115.png 160w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface-240x173.png 240w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface-768x554.png 768w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface-360x260.png 360w, https:\/\/carleton.ca\/hbilab\/wp-content\/uploads\/Data-Entry-Interface.png 1052w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p class=\"wp-caption-text\">Engagement program user interface<\/p><\/div>\n<p>The roll-out of the expansion program started in June 2015. Five pilot buildings were monitored for program evaluation purpose. The HBI Lab is also looking forward to studying tenants\u2019 behaviour change from the data. If the expansion program proves to be successful, CCOC will share their experience and the tool with more community partners. The vision is to make a turn-key package that can be readily adopted by any Canadian housing organization and to create a web-based platform where housing organizations\u00a0could\u00a0upload and share program data and information to provide more social benefit and research value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In May 2015, Shawn Shi and Vera Hu, researchers from HBI Lab, presented the Green Commitment Pledge Form (GCPF) Expansion Program in Centretown Citizens of Ottawa Corporation (CCOC) annual\u00a0general\u00a0meeting. For the past 6 months, Shawn and Vera, under the supervision of Professor Liam\u00a0O\u2019Brien\u00a0worked to expand an already successful GCPF program of CCOC, a local non-profit [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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