{"id":7667,"date":"2020-10-14T00:40:43","date_gmt":"2020-10-14T04:40:43","guid":{"rendered":"https:\/\/carleton.ca\/id\/?p=7667"},"modified":"2023-06-13T14:33:23","modified_gmt":"2023-06-13T18:33:23","slug":"school-of-industrial-design-students-win-project-arrow","status":"publish","type":"post","link":"https:\/\/carleton.ca\/id\/2020\/school-of-industrial-design-students-win-project-arrow\/","title":{"rendered":"Project Arrow: Carleton Students Win APMA National Zero-Emission Auto Design Competition"},"content":{"rendered":"

\"\"<\/p>\n

Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos & Matthew Schuetz win Project Arrow<\/strong><\/p>\n

A team of four students from Carleton University\u2019s School of Industrial Design<\/a>\u00a0won the Automotive Parts Manufacturers\u2019 Association (APMA) of Canada\u00a0Project Arrow<\/a>\u00a0design competition, beating out 20 other entries from across Canada. The Carleton team\u2019s design will be used to create an original, full-build, zero-emission concept vehicle.<\/p>\n

\u201cWe are all incredibly proud of this team and of the remarkable creativity, innovation and hard work they showed to win this competition,\u201d said Carleton President\u00a0Benoit-Antoine Bacon<\/a>. \u201cThis is a wonderful example of how Carleton strives for sustainability across our academic programs and research, as we state clearly in our new\u00a0Strategic Integrated Plan<\/a>.\u201d<\/p>\n

The vehicle, based on a small sports utility vehicle, will be designed, engineered and built through a joint effort that includes Canada\u2019s world-class automotive supply sector. Answering Prime Minister Trudeau\u2019s call for a zero-emissions future by 2050, Project Arrow will bring together the best of the best of Canada\u2019s electric-drive, alternative-fuel, connected and autonomous and light-weight technology companies.<\/p>\n

\u201cThis is a proud and historic moment for Carleton and its students, Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos and Matthew Schuetz, to have their design chosen as a lighthouse for Canada\u2019s shift into zero-emission vehicle development,\u201d said Colin Singh Dhillon, CTO of the APMA. \u201cThe level of learning and growth must have been tremendous for all the students.\u201d<\/p>\n

The students completed the design for the competition in just 12 weeks during the COVID-19 pandemic while completing courses and working at internships. The design was based on the concepts of freedom, stability and simplicity and is intended to fit Canadian lifestyles, both in terms of the weather conditions and family needs. Over the next year, the students and their new partners hope to also create a virtual version of the car.<\/p>\n

\u201cThis was an extracurricular project the students did on their own accord, which makes it so impressive,\u201d said Bjarki Hallgrimsson, director of the Industrial Design program. \u201cThe students\u2019 work shows the influence of the education and training they received in the program. The mindset of Carleton students is very ambitious and centered on holistic thinking. Rather than just working on styling or manufacturing, they considered many other aspects in their design, including accessibility, general usability and sustainability.\u201d<\/p>\n

As the North American market enters a new automotive era that is driven by \u201cACES\u201d (Autonomous, Connected, Electric, Shared), Project Arrow showcases the capability of Canada\u2019s automotive supply sector by bringing together Canada\u2019s top supply chain, auto-tech companies and academic institutions. Project Arrow builds on the auto sector\u2019s successful, advanced manufacturing roots, with a goal to establish a more value-added, technology-centered foundation that is ready to drive a new automotive age. This foundation will be the bedrock that will encourage investments from manufacturers in Canada and beyond to develop their next-gen product and technologies within the Canadian automotive technology ecosystem.<\/p>\n

\"\"<\/p>\n

Written by Media Contact
\n<\/strong>Steven Reid
\nMedia Relations Officer
\nCarleton University
\n613-265-6613
\nSteven.Reid3@carleton.ca<\/a><\/p>\n

<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos & Matthew Schuetz win Project Arrow A team of four students from Carleton University\u2019s School of Industrial Design\u00a0won the Automotive Parts Manufacturers\u2019 Association (APMA) of Canada\u00a0Project Arrow\u00a0design competition, beating out 20 other entries from across Canada. The Carleton team\u2019s design will be used to create an original, full-build, zero-emission […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"yoast_head":"\nProject Arrow: Carleton Students Win APMA National Zero-Emission Auto Design Competition | Industrial Design<\/title>\n<meta name=\"description\" content=\"Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos & Matthew Schuetz win Project Arrow A team of four students from Carleton University\u2019s School of Industrial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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