{"id":6510,"date":"2024-02-26T11:48:42","date_gmt":"2024-02-26T16:48:42","guid":{"rendered":"https:\/\/carleton.ca\/innovationhub\/?p=6510"},"modified":"2025-03-03T14:16:32","modified_gmt":"2025-03-03T19:16:32","slug":"robert-boukine-recap","status":"publish","type":"post","link":"https:\/\/carleton.ca\/innovationhub\/2024\/robert-boukine-recap\/","title":{"rendered":"Lunch &#038; Learn with Robert Boukine"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        Lunch &#038; Learn with Robert Boukine\n                    <\/h1>\n                \n                                \n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n<h2 id=\"check-out-the-lunch-learn-with-ceo-and-co-founder-of-noibu-robert-boukine\" class=\"wp-block-heading\">Check out the Lunch &amp; Learn with CEO and Co-Founder of Noibu, Robert Boukine<\/h2>\n\n\n\n<p><span data-contrast=\"none\">On February 16, 2024 the Innovation Hub hosted an exciting Lunch and Learn with\u202f<\/span><a href=\"https:\/\/www.linkedin.com\/in\/robert-boukine\/\"><span data-contrast=\"none\">Robert Boukine<\/span><\/a><span data-contrast=\"none\">, CEO and Co-Founder of Noibu, an eCommerce error monitoring platform powering the world\u2019s best eCommerce experiences. Last year, Noibu had a 954% growth rate according to Ottawa Business Journal and placed #8 out of 425 companies on the list of Canada\u2019s Top Growing Companies by The Globe and Mail. Having tremendous growth and success, the Hub was eager to give Carleton students the opportunity to hear from Robert himself about his experience of being a CEO for the past 6 years and <\/span><a href=\"https:\/\/noibu.com\/\"><span data-contrast=\"none\">Noibu<\/span><\/a><span data-contrast=\"none\">\u2019s journey of charting new territory while continuing to grow rapidly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">The Lunch and Learn session took place inside the Innovation Hub and the discussion was facilitated by the Hub\u2019s very own Launch program facilitator<\/span><a href=\"https:\/\/carleton.ca\/innovationhub\/people\/julie-cho\/\"><span data-contrast=\"none\"> Julie Cho<\/span><\/a><span data-contrast=\"none\">. The session was filled with valuable insights and the two major themes were <\/span><b><span data-contrast=\"none\">problem solving <\/span><\/b><span data-contrast=\"none\">and<\/span><b><span data-contrast=\"none\"> resiliency<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/carleton.ca\/innovationhub\/wp-content\/uploads\/sites\/59\/IMG_2893-scaled.jpg\" alt=\"Noibu lunch and learn\" class=\"wp-image-6514\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Regarding problem-solving, Robert shared his discovery to check the legitimacy of a problem before coming up with a solution. He realized that customers didn\u2019t have a process to find bugs on their website, so he built a product to do that work. Noibu alerts people when there is a bug on their e-commerce site and sends them a weekly report with the steps to reproduce it. Noibu transformed from a service to an automated software and is now a product that works for everyone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">In case you missed it, some key takeaways from Robert Boukine are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Personal determination from him and his cofounders made their company work<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">He recognizes the risk and privilege of bootstrapping and is glad he began his company that way. Noibu received no outside investments until they had consistent revenue.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Robert emphasizes that you must \u201cpick who you\u2019re going to sell to\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">His advice for positions of leadership is to hold your team accountable to deliver things. He does this through consistent meetings and clear deliverables.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-contrast=\"auto\">On the theme of resiliency, Robert talked about the challenges he had between each step of scaling his company. In sales, he struggled with how to best reach out to potential clients and get them in meetings. His tried-and-true advice is to build a sales funnel and track numbers at each stage to determine the most effective messaging.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">If you don\u2019t want to miss out on another Lunch and Learn, make sure you check out our <\/span><a href=\"https:\/\/carleton.ca\/innovationhub\/events\/\"><span data-contrast=\"none\">Events &amp; Community Networking page<\/span><\/a><span data-contrast=\"auto\"> and follow us on Instagram <\/span><a href=\"https:\/\/www.instagram.com\/Innovate_CU\/\"><span data-contrast=\"none\">@innovate_cu<\/span><\/a><span data-contrast=\"auto\"> to stay up-to-date on everything happening at the Hub!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/carleton.ca\/innovationhub\/wp-content\/uploads\/sites\/59\/IMG_2895-scaled.jpeg\" alt=\"Noibu Lunch and Learn\" class=\"wp-image-6513\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out the Lunch &amp; Learn with CEO and Co-Founder of Noibu, Robert Boukine On February 16, 2024 the Innovation Hub hosted an exciting Lunch and Learn with\u202fRobert Boukine, CEO and Co-Founder of Noibu, an eCommerce error monitoring platform powering the world\u2019s best eCommerce experiences. Last year, Noibu had a 954% growth rate according to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22,79],"tags":[],"class_list":["post-6510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-our-stories"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/posts\/6510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/comments?post=6510"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/posts\/6510\/revisions"}],"predecessor-version":[{"id":6621,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/posts\/6510\/revisions\/6621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/media\/6522"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/media?parent=6510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/categories?post=6510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carleton.ca\/innovationhub\/wp-json\/wp\/v2\/tags?post=6510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}