{"id":10218,"date":"2025-03-12T21:02:53","date_gmt":"2025-03-13T01:02:53","guid":{"rendered":"https:\/\/carleton.ca\/lerrn\/?page_id=10218"},"modified":"2026-02-19T17:10:55","modified_gmt":"2026-02-19T22:10:55","slug":"social-media-and-research","status":"publish","type":"page","link":"https:\/\/carleton.ca\/lerrn\/learn-with-lerrn\/social-media-and-research\/","title":{"rendered":"Social Media and Research"},"content":{"rendered":"<h2>LERRN Logo Usage Guidelines<\/h2>\n<section class=\"content-wrapper\">\n\t\n<div class=\"cufile\">\n    <a class=\"cufile__link\" href=\"https:\/\/carleton.ca\/lerrn\/wp-content\/uploads\/LERRN-Logo-Usage-Guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n\n        <svg viewBox=\"0 0 100 100\" class=\"cufile__icon\">\n            <use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"#document-pdf\"><\/use>\n            <title>View PDF<\/title>\n            <desc>Document type: PDF<\/desc>\n        <\/svg>\n\n        <div class=\"cufile__meta\">\n            <h3 class=\"cufile__title u-hide-in-toc\">LERRN Logo Usage Guidelines<\/h3>\n                    <\/div>\n\n    <\/a>\n<\/div><\/section>\n\n<h3 id=\"intro\">Logo Download Options<\/h3>\n<p><a href=\"https:\/\/carleton.ca\/lerrn\/wp-content\/uploads\/400dpiLogo-scaled.jpg\" target=\"_blank\" rel=\"noopener\">Logo on white background<\/a><\/p>\n<p><a href=\"https:\/\/carleton.ca\/lerrn\/wp-content\/uploads\/400dpiLogo-1.png\" target=\"_blank\" rel=\"noopener\">Logo on transparent background<\/a><\/p>\n<h2>A Guide to Social Media and Research<\/h2>\n<p>Welcome to LERRN&#8217;s guide to social media and research. Social media plays a significant role in the dissemination of academic research, helping scholars connect with broader audiences, build professional networks, and engage in meaningful discussions.<\/p>\n<p>This guide consists of five informative videos covering key aspects of leveraging social media effectively for research visibility. Each section includes a video, a brief description, and additional resources to help you maximize your online presence.<!-- Table of Contents --><\/p>\n<hr style=\"border: none; border-top: 2px solid #ef1c91; margin-top: 0; margin-bottom: 20px;\" \/>\n<h3 id=\"intro\">1. Introduction to Social Media and Websites<\/h3>\n<div class=\"content__video\"><iframe loading=\"lazy\" title=\"Introduction to Social Media and Websites\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NOac75m0T8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4 data-start=\"779\" data-end=\"797\"><strong data-start=\"783\" data-end=\"795\">Overview<\/strong><\/h4>\n<p data-start=\"798\" data-end=\"1014\">This video explores how social media platforms can enhance research visibility. Learn platform-specific strategies, how to engage your audience, and the importance of responsiveness, confidentiality, and analytics.<\/p>\n<h4 data-start=\"1016\" data-end=\"1035\"><strong data-start=\"1020\" data-end=\"1033\">Resources<\/strong><\/h4>\n<hr style=\"border: none; border-top: 2px solid #f66f28; margin-top: 0; margin-bottom: 20px;\" \/>\n<h3 id=\"branding\">2. Branding and Building Effective Content<\/h3>\n<div class=\"content__video\"><iframe loading=\"lazy\" title=\"Branding and Building Effective Content\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Sb0f2PXUV8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4 data-start=\"779\" data-end=\"797\"><strong data-start=\"783\" data-end=\"795\">Overview<\/strong><\/h4>\n<p data-start=\"798\" data-end=\"1014\">Learn how to create a strong brand identity for your research using typography, color schemes, logo design, and visual consistency across digital platforms.<\/p>\n<h4 data-start=\"1016\" data-end=\"1035\"><strong data-start=\"1020\" data-end=\"1033\">Resources<\/strong><\/h4>\n<hr style=\"border: none; border-top: 2px solid #57c24d; margin-top: 0; margin-bottom: 20px;\" \/>\n<h3 id=\"community\">3. Building Your Community<\/h3>\n<div class=\"content__video\"><iframe loading=\"lazy\" title=\"Building Your Community\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/k8AztkgMlsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4 data-start=\"779\" data-end=\"797\"><strong data-start=\"783\" data-end=\"795\">Overview<\/strong><\/h4>\n<p data-start=\"798\" data-end=\"1014\">Discover strategies to build an academic network, connect with experts, utilize hashtags effectively, and maintain audience engagement through consistent updates.<\/p>\n<h4 data-start=\"1016\" data-end=\"1035\"><strong data-start=\"1020\" data-end=\"1033\">Resources<\/strong><\/h4>\n<hr style=\"border: none; border-top: 2px solid #1faaf8; margin-top: 0; margin-bottom: 20px;\" \/>\n<h3 id=\"promotion\">4. Promoting Your Research<\/h3>\n<div class=\"content__video\"><iframe loading=\"lazy\" title=\"Promoting Your Research\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1IoaH9wm74Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4 data-start=\"779\" data-end=\"797\"><strong data-start=\"783\" data-end=\"795\">Overview<\/strong><\/h4>\n<p data-start=\"798\" data-end=\"1014\">This video covers best practices for promoting research and events, including branding consistency, using promotional tools, and tracking engagement through analytics.<\/p>\n<h4 data-start=\"1016\" data-end=\"1035\"><strong data-start=\"1020\" data-end=\"1033\">Resources<\/strong><\/h4>\n<hr style=\"border: none; border-top: 2px solid #21254c; margin-top: 0; margin-bottom: 20px;\" \/>\n<h3 id=\"impact\">5. Altmetrics: Assessing Research Impact<\/h3>\n<p data-start=\"724\" data-end=\"777\"><em data-start=\"727\" data-end=\"775\">YouTube Link Coming Soon<\/em><\/p>\n<h4 data-start=\"779\" data-end=\"797\"><strong data-start=\"783\" data-end=\"795\">Overview<\/strong><\/h4>\n<p data-start=\"798\" data-end=\"1014\">Explore the role of Altmetrics, Google Scholar, Web of Science, and ResearchGate in tracking research impact and building a digital academic presence.<\/p>\n<h4 data-start=\"1016\" data-end=\"1035\"><strong data-start=\"1020\" data-end=\"1033\">Resources<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>LERRN Logo Usage Guidelines Logo Download Options Logo on white background Logo on transparent background A Guide to Social Media and Research Welcome to LERRN&#8217;s guide to social media and research. Social media plays a significant role in the dissemination of academic research, helping scholars connect with broader audiences, build professional networks, and engage in [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":742,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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