{"id":6264,"date":"2026-07-17T10:12:14","date_gmt":"2026-07-17T14:12:14","guid":{"rendered":"https:\/\/carleton.ca\/mpnl\/?page_id=6264"},"modified":"2026-07-18T18:55:29","modified_gmt":"2026-07-18T22:55:29","slug":"culture-of-philanthropy","status":"publish","type":"page","link":"https:\/\/carleton.ca\/mpnl\/culture-of-philanthropy\/","title":{"rendered":"Culture of Philanthropy"},"content":{"rendered":"\n
\n
\n\n \n \n \n \n
\n\n
<\/div>\n \n
\n
\n\n

\n How to Build a Stronger Culture of Philanthropy?\n <\/h1>\n \n <\/header>\n <\/div>\n\n <\/div>\n\n \n\n <\/div>\n<\/section>\n\n\n\n

By Calum Carmichael<\/a><\/p>\n\n\n\n

\"A
Calum Carmichael, Editor with “PANL Perspectives”<\/figcaption><\/figure>\n\n\n\n

For most readers of the MPNL program’s PANL Perspectives<\/em><\/a> we expect it would take little to convince them that philanthropy \u2013 the voluntary giving of one\u2019s income, wealth or time toward public purposes \u2013 is (despite some concerns<\/a>) a good thing, both in terms of its potential to improve the well-being of those who give and those who receive, and in terms of the support it provides to charities, nonprofits and their work.<\/p>\n\n\n\n

\"\"<\/a>
Sign up for “PANL Perspectives,” MPNL\u2019s free newsletter: http:\/\/eepurl.com\/hdJ0J5<\/a><\/figcaption><\/figure>\n\n\n\n

And we expect that for the same readers it would also take little to convince them that a broad and strong culture of philanthropy is or would be a good thing for Canada. Here, we use the term \u201cculture of philanthropy\u201d not as it\u2019s been used elsewhere to describe fundraising potential<\/a> or the internal work environment of nonprofits<\/a>. Instead, we mean something much wider: the ongoing set of behavioural norms within a society that encourages a personal and collective responsibility for empathy and action. Here, \u201cempathy\u201d refers to our regard for those in need and those with whom we differ; and \u201caction\u201d refers to our learning about those needs and differences, together with our assisting or defending the people involved. Such a culture can be seen in a variety of ways, whether in our readiness to help, say by voluntarism or charitable donations, or in our readiness to understand and respect the outlooks and priorities of others despite our not sharing them.<\/p>\n\n\n\n

In Canada we see mixed signals as to the breadth and strength of such a culture.<\/p>\n\n\n\n

On the one hand, there\u2019s good news\u2026<\/h2>\n\n\n\n
\"\"<\/a>
CanadaHelps’ Annual Giving Report notes that donations are increasing across a range of donor types and causes.<\/figcaption><\/figure>\n\n\n\n

In terms of our readiness to help, Canada has a strong history and practice of donation and voluntarism. And by some measures those practices are growing. Contributions made through CanadaHelps<\/a> are increasing across a range of donor types and causes. Moreover, across the 25 years from 1998 to 2023, the charitable donations claimed by tax filers<\/a> increased by 60% in real terms. And across recent international polls, Canadians rank high on questions about trusting<\/a> most people in their country, believing them to be morally good<\/a>, and in not thinking that being born in the country is necessary to truly belong<\/a>.<\/p>\n\n\n\n

But on the other hand\u2026<\/h2>\n\n\n\n

Over the same 25 years, the number of tax filers claiming charitable donations fell by 6.4%<\/a>. Of those who continue to make claims, it appears that donation has become less of a society-wide phenomenon and more the practice of older<\/a> and better-off<\/a> Canadians. Such shifts align with the Survey of Giving, Volunteering and Participating<\/a>. Over the ten years from 2013 to 2023, it estimates that the percentage of Canadians making donations to charities and nonprofits dropped from 82% to 54%, and that the percentage of volunteering dropped from 44% to 32%. Alongside these developments, polarization appears to have increased in Canada<\/a>, threatening our disposition toward understanding and respect. On many issues old and new, Canadians have become more dogmatic and divided<\/a> in their beliefs and less accepting of people with whom they differ or disagree.<\/p>\n\n\n\n

What we propose<\/h2>\n\n\n\n
\"People
What might we learn from the cultures of philanthropy among faith communities, multicultural communities or Indigenous communities, and then apply that more generally?<\/figcaption><\/figure>\n\n\n\n

In part because of these mixed signals, we consider Canadian philanthropy to be at an inflection point. It\u2019s time for us to examine how to build a broader and stronger culture of philanthropy in Canada \u2013 not as a cure-all for the developments noted above, but as a way to counteract them by preserving, if not increasing, our society\u2019s empathy and action for both those in need and those with whom we differ.<\/p>\n\n\n\n

We treat building such a culture not as an effort to adopt the culture of another country or to revive some culture from our past. Rather, we treat it as a new undertaking to protect a culture that would remain distinctively Canadian but would respond proactively to major changes our society is now facing, whether demographic, economic, technological, informational or political. Such changes alter some of the basics of philanthropy \u2013 attitudes, expectations, incentives, ways of communicating and ways of giving. There\u2019s much we don\u2019t know about the extent of such changes in our current context. But they point to our need at least to identify our knowledge gaps, treating this as a first step toward building a broader and stronger culture of philanthropy \u2013 one that could thrive alongside change, not simply survive despite it.<\/p>\n\n\n

\n
\n

In the coming months, starting with the thought piece below, PANL Perspectives<\/em> will roll out a series that examines, from a variety of viewpoints, the question of how to broaden and strengthen the culture of philanthropy in Canada. What important things do we know or not know from existing data? How might we deepen the culture in future generations or within the current generation across all income levels?<\/p>\n<\/blockquote>\n<\/div>\n\n\n

What might we learn from the cultures of philanthropy among faith communities, multicultural communities or Indigenous communities, and then apply that more generally? How might women or young generations be driving change in philanthropy, and to what effect? How might the media\u2019s depiction of philanthropy be shaping our behavioural norms toward it? And what could be or should be the role of public policy in broadening, strengthening and modernizing a culture of philanthropy in Canada?<\/p>\n\n\n\n

We hope you\u2019ll contact us<\/a> as we examine these questions, look for answers and think about steps we could take individually and collectively to encourage a broader and stronger culture of philanthropy in our country.<\/p>\n\n\n\n

Banner photo is courtesy of Wiki Commons and Habitat for Humanity International.<\/em><\/p>\n\n\n\n \n\n\n \n\n\n\n

\n
\n\n \n \n