{"id":68831,"date":"2020-09-08T16:23:23","date_gmt":"2020-09-08T20:23:23","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?post_type=cu_story&#038;p=68831"},"modified":"2025-08-19T09:37:20","modified_gmt":"2025-08-19T13:37:20","slug":"comic-con-home-virtual","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/news\/story\/comic-con-home-virtual\/","title":{"rendered":"Comic-Con@Home: Virtual comics event declared a failure by industry critics, but fans loved it"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 pt-24 pb-32 md:pt-28 md:pb-44 lg:pt-36 lg:pb-60 xl:pt-48 xl:pb-72\" style=\"background-image: url(https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/conversation-comic-con-1200w-1.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Comic-Con@Home: Virtual comics event declared a failure by industry critics, but fans loved it\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"absolute bottom-0 w-full z-[1]\" fill=\"none\" viewbox=\"0 0 1280 312\">\n                <path fill=\"#fff\" d=\"M26.412 315.608c-.602-.268-6.655-2.412-13.524-4.769a1943.84 1943.84 0 0 1-14.682-5.144l-2.276-.858v-5.358c0-4.876.086-5.358.773-5.09 1.674.643 21.38 5.84 34.646 9.109 14.682 3.59 28.935 6.858 45.936 10.449l9.874 2.089H57.322c-16.4 0-30.31-.16-30.91-.428ZM460.019 315.233c42.974-10.074 75.602-19.88 132.443-39.867 76.16-26.791 152.063-57.709 222.385-90.663 16.7-7.823 21.336-10.074 44.262-21.273 85.004-41.688 134.719-64.193 195.291-88.413 66.55-26.577 145.2-53.584 194.27-66.765C1258.5 5.626 1281.34 0 1282.24 0c.17 0 .34 27.596.34 61.3v61.299l-2.23.375c-84.7 13.718-165.93 35.955-310.736 84.931-46.494 15.753-65.427 22.076-96.166 32.15-9.102 3-24.814 8.198-34.989 11.574-107.543 35.954-153.008 50.422-196.626 62.639l-6.74 1.876-89.126-.054c-78.135-.054-88.782-.161-85.948-.857ZM729.628 312.875c33.229-10.985 69.248-23.523 127.506-44.207 118.705-42.223 164.596-57.709 217.446-73.302 2.62-.75 8.29-2.465 12.67-3.751 56.19-16.772 126.94-33.597 184.17-43.671 5.07-.91 9.66-1.768 10.22-1.875l.94-.161v170.236l-281.28-.054H719.968l9.66-3.215ZM246.864 313.411c-65.041-2.251-143.047-12.11-208.432-26.256-18.375-3.965-41.73-9.538-42.202-10.074-.171-.214-.257-21.38-.214-47.046l.129-46.618 6.654 3.697c57.313 32.043 118.491 56.531 197.699 79.143 40.313 11.521 83.459 18.058 138.669 21.059 15.584.857 65.685.857 81.14 0 33.744-1.876 61.306-4.93 88.396-9.806 6.396-1.126 11.634-1.983 11.722-1.929.255.375-20.48 7.769-30.999 11.038-28.592 8.948-59.288 15.646-91.873 20.147-26.36 3.59-50.015 5.627-78.35 6.698-15.584.59-55.209.59-72.339-.053Z\"><\/path>\n                <path fill=\"#fff\" d=\"M-3.066 295.067 32.06 304.1v9.033H-3.066v-18.066Z\"><\/path>\n            <\/svg>\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n<p>With the vast majority of North America\u2019s <a href=\"https:\/\/benjaminwoo.carto.com\/builder\/5bfa6c88-f43d-438c-bbd1-1e6787b0c1f3\/embed\">thousand-plus fan conventions<\/a> cancelled due to the COVID-19 pandemic, virtual conventions (called cons) have been a bright spot for fans in an otherwise bleak year. Although <a href=\"https:\/\/icv2.com\/articles\/news\/view\/45768\/with-comic-conventions-lockdown-organizers-move-online-mixed-results\" target=\"_blank\" rel=\"noopener noreferrer\">organizers have experimented with different ways to run an online convention<\/a>, none had as high expectations as the San Diego Comic-Con\u2019s <a href=\"https:\/\/www.comic-con.org\/cci\/2020\/athome\" target=\"_blank\" rel=\"noopener noreferrer\">Comic-Con@Home<\/a>.<\/p>\n\n\n\n<p>The virtual event, held July 22\u201326, featured content distributed across several platforms, including video panels, a virtual exhibition hall and a <a href=\"https:\/\/fandom.tumblr.com\/post\/624634965150302208\/comicconathome-cosplay-masquerade-winners\" target=\"_blank\" rel=\"noopener noreferrer\">cosplay masquerade on Tumblr<\/a>. From the <a href=\"https:\/\/twitter.com\/Comic_Con\/status\/1258898741622382593\" target=\"_blank\" rel=\"noopener noreferrer\">beginning<\/a>, it promised not only to fill the Comic-Con-shaped hole in regular attendees\u2019 summers but also to make a Comic-Con experience accessible to fans who ordinarily can\u2019t attend or are turned off by the scramble for badges and hotel rooms or by endless lines.<\/p>\n\n\n\n<p>Comic-Con@Home inevitably drew comparisons <a href=\"https:\/\/www.dictionary.com\/browse\/irl\" target=\"_blank\" rel=\"noopener noreferrer\">to the in-real-life<\/a> event, but some critics promptly <a href=\"https:\/\/news.avclub.com\/the-comic-con-at-home-experiment-didnt-work-out-especia-1844525307\" target=\"_blank\" rel=\"noopener noreferrer\">branded it<\/a> <a href=\"https:\/\/screenrant.com\/comic-con-home-a-massive-failure\/ment-didnt-work-out-especia-1844525307\" target=\"_blank\" rel=\"noopener noreferrer\">a failure<\/a> \u2014 perhaps most prominently in <em>Variety<\/em>, the entertainment industry trade magazine. <\/p>\n\n\n\n<p>But calling Comic-Con@Home a flop for <a href=\"https:\/\/www.thegamer.com\/comic-con-at-home-schedule-no-marvel-dc-warner-brothers\/\" target=\"_blank\" rel=\"noopener noreferrer\">not having enough exclusive movie reveals<\/a> or <a href=\"https:\/\/www.slashfilm.com\/comic-con-at-home-numbers-failure\/\" target=\"_blank\" rel=\"noopener noreferrer\">failing to produce enough social media buzz<\/a> assumes too much. Not all participants share the same goals as the largest industry players.  <\/p>\n\n\n\n<p>While Comic-Con has always had a relationship to Hollywood, to many fans, gaining virtual access to panels that might have been otherwise capped by space constraints and the sense of community matter more than a simplistic analysis about metrics or interactivity.<\/p>\n\n\n\n<div align=\"center\">\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Team <a href=\"https:\/\/twitter.com\/HeroWithinInc?ref_src=twsrc%5Etfw\">@HeroWithinInc<\/a> assembled at Hall H for a reunion. I miss this crazy booth monkeys- and they miss you! We are already plotting, scheming and dreaming of next year\u2019s Comic-Con!<a href=\"https:\/\/twitter.com\/hashtag\/SDCC?src=hash&amp;ref_src=twsrc%5Etfw\">#SDCC<\/a> <a href=\"https:\/\/t.co\/OQm60jAMpf\">pic.twitter.com\/OQm60jAMpf<\/a><\/p><p>\u2014 Tony B Kim (@Crazy4ComicCon) <a href=\"https:\/\/twitter.com\/Crazy4ComicCon\/status\/1287409246523408384?ref_src=twsrc%5Etfw\">July 26, 2020<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"industry-views-of-comic-con\" class=\"wp-block-heading\">Industry views of Comic-Con<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Variety<\/em>\u2019s Adam B. Vary\u2019s story, \u201cWhy Comic-Con \u2018At Home\u2019 Was a Bust\u201d cites <a href=\"https:\/\/www.facebook.com\/ListenFirstMedia\/posts\/2926734444104271\" target=\"_blank\" rel=\"noopener noreferrer\">data from social media analytics firm ListenFirst<\/a>, which found \u201c<a href=\"https:\/\/variety.com\/2020\/film\/news\/comic-con-at-home-analysis-walking-dead-new-mutants-1234717509\/\" target=\"_blank\" rel=\"noopener noreferrer\">tweets that mentioned Comic-Con@Home were down 95 per cent from 2019\u2019s live convention<\/a>.\u201d Vary is unimpressed by YouTube views of around 15,000 per panel, and he laments the lack of fan interaction  \u2014 \u201cthe most elemental reason for Comic-Con\u2019s 50-year success\u201d   \u2014 in Comic-Con@Home\u2019s video panels, which were pre-recorded and disabled user comments.<\/p>\n\n\n\n<p>But the relationship between fans, Comic-Con and big media companies <a href=\"https:\/\/www.rutgersuniversitypress.org\/only-at-comic-con\/9780813594705\" target=\"_blank\" rel=\"noopener noreferrer\">has often<\/a> proven a point of tension. When <a href=\"https:\/\/www.thewrap.com\/20th-century-fox-pulls-out-of-comic-con-hall-h-presentation-exclusive\/\" target=\"_blank\" rel=\"noopener noreferrer\">a major studio skips a presentation<\/a> in the <a href=\"https:\/\/comicbook.com\/irl\/news\/comic-con-2020-someone-made-a-hall-h-sign-for-their-home\/\" target=\"_blank\" rel=\"noopener noreferrer\">celebrated Hall H<\/a> or <a href=\"https:\/\/www.nytimes.com\/2011\/06\/13\/business\/media\/13comic.html\" target=\"_blank\" rel=\"noopener noreferrer\">an apparent cult classic in the making bombs at the box office<\/a>, the media are quick to speculate whether Comic-Con attendees have lost their most favoured audience status.<\/p>\n\n\n\n<p>If anything, <em>Variety<\/em>\u2019s focus on analytics proves that, when it comes to the entertainment industry\u2019s attempts to shape and define the Comic-Con experience, the virtual con wasn\u2019t really all that different than other years.<\/p>\n\n\n\n<h2 id=\"another-look-at-numbers\" class=\"wp-block-heading\">Another look at numbers<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Evaluating at-home participation by the same yardstick as an in-person event doesn\u2019t account for differences in format and mode of engagement. These metrics need to be understood in context. Even then, they don\u2019t tell the whole story of Comic-Con@Home.<\/p>\n\n\n\n<p>For instance, the more than <a href=\"https:\/\/variety.com\/2020\/film\/news\/comic-con-at-home-analysis-walking-dead-new-mutants-1234717509\" target=\"_blank\" rel=\"noopener noreferrer\">84,000 views logged for AMC\u2019s <em>The Walking Dead<\/em> panel<\/a>, (now over <a href=\"http:\/\/youtube.com\/watch?v=FDwoZKvV6q0\" target=\"_blank\" rel=\"noopener noreferrer\">95,000<\/a>) would be an impossibility in Hall H, which seats 6,500 fans. <\/p>\n\n\n\n<p>This same panel also aired on gaming and entertainment site <a href=\"https:\/\/www.ign.com\/events\/comic-con\" target=\"_blank\" rel=\"noopener noreferrer\">IGN\u2019s official Comic-Con hub<\/a>, which did feature live chatting among users. (As of this writing, the IGN version of <em>The Walking Dead<\/em> panel has garnered another <a href=\"https:\/\/www.youtube.com\/watch?v=Pno12-zKD8g\" target=\"_blank\" rel=\"noopener noreferrer\">63,000<\/a> views, and their <a href=\"https:\/\/www.youtube.com\/watch?v=PYlpa4_qFis\" target=\"_blank\" rel=\"noopener noreferrer\">livestream of that day\u2019s programming<\/a> was accessed over 180,000 times.)<\/p>\n\n\n\n<p>Add the <a href=\"https:\/\/variety.com\/2020\/film\/news\/comic-con-at-home-analysis-walking-dead-new-mutants-1234717509\/\" target=\"_blank\" rel=\"noopener noreferrer\">11,900<\/a> tweets about this panel alone cited in <em>Variety<\/em>, and these impressions and engagements begin to rival, if not exceed, the <a href=\"https:\/\/www.forbes.com\/sites\/simonthompson\/2017\/07\/25\/a-thor-subject-comic-cons-biggest-winners-on-social-media\/#392353ab5ff4\" target=\"_blank\" rel=\"noopener noreferrer\">103,000<\/a> social media mentions logged by <em>The Walking Dead<\/em> in 2017. <\/p>\n\n\n\n<p>And let\u2019s not forget fan- and community-led panels. Their views this year frequently outstripped the capacity of the rooms they are typically assigned in the San Diego Convention Center. For example, this year\u2019s Super Asian America panel has received <a href=\"https:\/\/www.youtube.com\/watch?v=BKBifGHxhPY\" target=\"_blank\" rel=\"noopener noreferrer\">1,700 views on YouTube<\/a> so far; in 2019, it was <a href=\"https:\/\/comiccon2019.sched.com\/event\/RstI\/super-asian-america\" target=\"_blank\" rel=\"noopener noreferrer\">scheduled in room 5AB<\/a>, which has a <a href=\"https:\/\/sdccblog.com\/2015\/06\/san-diego-comic-con-room-capacities\/\" target=\"_blank\" rel=\"noopener noreferrer\">maximum capacity of only 504<\/a>.<\/p>\n\n\n\n<figure>\n            <iframe loading=\"lazy\" width=\"688\" height=\"407\" src=\"https:\/\/www.youtube.com\/embed\/BKBifGHxhPY?wmode=transparent&amp;start=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><figcaption><span class=\"caption\">Super Asian America panel.<\/span><\/figcaption><\/figure>\n\n\n\n<h2 id=\"sense-of-community\" class=\"wp-block-heading\">Sense of community<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Throughout Comic-Con@Home, fans used social media, blogs and forums to share memories and connect with friends they made at previous Comic-Cons. Some went so far <a href=\"https:\/\/twitter.com\/ParksAndCons\/status\/1286505754086617089\" target=\"_blank\" rel=\"noopener noreferrer\">as to travel<\/a> to San Diego and hold <a href=\"https:\/\/twitter.com\/Crazy4ComicCon\/status\/1287220815491022848\" target=\"_blank\" rel=\"noopener noreferrer\">socially distant meet-ups<\/a>, including cosplay <a href=\"https:\/\/twitter.com\/batcap50\/status\/1287505035924869121\" target=\"_blank\" rel=\"noopener noreferrer\">photo shoots<\/a>, in <a href=\"https:\/\/twitter.com\/Crazy4ComicCon\/status\/1283456466309885952\" target=\"_blank\" rel=\"noopener noreferrer\">beloved locations<\/a> nearby. <\/p>\n\n\n\n<p>The San Diego Convention Center\u2019s <a href=\"https:\/\/twitter.com\/SDConventionCtr\/status\/1285632280409628672\" target=\"_blank\" rel=\"noopener noreferrer\">video tribute<\/a> prompted an outpouring of love for the building, which for many attendees symbolizes the experience of Comic-Con (<a href=\"https:\/\/twitter.com\/yesterdaysco\/status\/1286337614866505728\" target=\"_blank\" rel=\"noopener noreferrer\">an \u201cI Miss SDCC\u201d pin featuring the convention centre sold out in two minutes<\/a>). <\/p>\n\n\n\n<div data-react-class=\"Tweet\" data-react-props=\"{&quot;tweetId&quot;:&quot;1298124933650714624&quot;}\"><\/div>\n\n\n\n<p>Fans even bonded over negative experiences, such as <a href=\"https:\/\/twitter.com\/OriginalFunko\/status\/1286110722489872395\" target=\"_blank\" rel=\"noopener noreferrer\">the glitches<\/a> in the online sales of exclusive merchandise. In these moments, the sense of community mattered more than the relative absence of Hollywood buzz and hype. <\/p>\n\n\n\n<p>Contrary to <em>Variety<\/em>, the largest fan-run SDCC blog stated, \u201c<a href=\"https:\/\/twitter.com\/SD_Comic_Con\/status\/1287917039571685382\" target=\"_blank\" rel=\"noopener noreferrer\">we had an amazing time<\/a>,\u201d a sentiment <a href=\"https:\/\/twitter.com\/toddlandstore\/status\/1287903359513448449\" target=\"_blank\" rel=\"noopener noreferrer\">echoed by<\/a> <a href=\"https:\/\/twitter.com\/CABrowncoats\/status\/1288104693709672448\" target=\"_blank\" rel=\"noopener noreferrer\">many virtual<\/a> <a href=\"https:\/\/twitter.com\/EnglishmanSDCC\/status\/1287868004085063681\" target=\"_blank\" rel=\"noopener noreferrer\">attendees<\/a>. <\/p>\n\n\n\n<p>Experiences like these are absent from industry-oriented assessments of Comic-Con@Home. <\/p>\n\n\n\n<h2 id=\"comics-go-beyond-hollywoods-needs\" class=\"wp-block-heading\">Comics go beyond Hollywood\u2019s needs<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Instead of definitively capturing the meaning of Comic-Con@Home, criticisms of the event illustrate how <a href=\"https:\/\/www.taylorfrancis.com\/books\/e\/9780203872604\/chapters\/10.4324\/9780203872604-8\" target=\"_blank\" rel=\"noopener noreferrer\">media companies still claim pop-culture pride of place for themselves<\/a>, even as the popularity of Comic-Con and other <a href=\"https:\/\/doi.org\/10.1386\/jfs_00007_1\" target=\"_blank\" rel=\"noopener noreferrer\">con events<\/a> is frequently cited (often by <a href=\"https:\/\/variety.com\/2014\/film\/news\/hollywood-points-the-focus-to-fans-at-comic-con-1201266232\/\" target=\"_blank\" rel=\"noopener noreferrer\">these same<\/a> outlets as evidence of fandom\u2019s growing influence. <\/p>\n\n\n\n<p>This is not to suggest that cultural industries should be understood in simplistic, fan-versus-industry terms.<\/p>\n\n\n\n<p>But with fan events moving mostly online for the foreseeable future, the debate about Comic-Con@Home is a useful reminder that these relationships don\u2019t start and end with Hollywood\u2019s needs. <\/p>\n\n\n\n<p>The Comic-Con experience may have looked different this year, but competing attempts to define this experience \u2014 as either failure or success \u2014 made it just another Comic-Con.<\/p>\n\n\n\n<p><em>This analysis was collaboratively authored by the members of the <a href=\"https:\/\/roccetlab.ca\/projects\/swarming-sdcc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Swarming SDCC<\/a> project team, including  Anne Gilbert, Felan Parker, Suzanne Scott and Matthew J. Smith.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\/institutions\/carleton-university-900\" target=\"_blank\" rel=\"noopener noreferrer\">The Conversation<\/a> under a Creative Commons license. Carleton University is a member of this unique digital journalism platform that launched in June 2017 to boost visibility of Canada\u2019s academic faculty and researchers. Interested in writing a piece? Please contact <a href=\"mailto:steven.reid3@carleton.ca\">Steven Reid<\/a> or <a href=\"https:\/\/theconversation.com\/become-an-author\" target=\"_blank\" rel=\"noopener noreferrer\">sign up to become an author<\/a>.<\/p>\n\n\n\n<p><em>All photos provided by The Conversation from various sources.<\/em><\/p>\n\n\n\n<p>&#8212;<br>\n<a href=\"https:\/\/newsroom.carleton.ca\/\">Carleton Newsroom<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/143801\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the vast majority of North America\u2019s thousand-plus fan conventions cancelled due to the COVID-19 pandemic, virtual conventions (called cons) have been a bright spot for fans in an otherwise bleak year. Although organizers have experimented with different ways to run an online convention, none had as high expectations as the San Diego Comic-Con\u2019s Comic-Con@Home. [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":68835,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[1623],"cu_story_tag":[],"class_list":["post-68831","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-expert-perspectives"],"acf":{"cu_post_thumbnail":"blueprint"},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/68831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/68831\/revisions"}],"predecessor-version":[{"id":68842,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/68831\/revisions\/68842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/68835"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=68831"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_type?post=68831"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_tag?post=68831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}