{"id":73767,"date":"2021-02-18T11:29:56","date_gmt":"2021-02-18T16:29:56","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?post_type=cu_story&#038;p=73767"},"modified":"2025-10-17T17:05:28","modified_gmt":"2025-10-17T21:05:28","slug":"analysis-insight-social-impact-innovation","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/news\/story\/analysis-insight-social-impact-innovation\/","title":{"rendered":"Carleton Alumni Offering Analysis and Insight on Social Impact Innovation"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 pt-24 pb-32 md:pt-28 md:pb-44 lg:pt-36 lg:pb-60 xl:pt-48 xl:pb-72\" style=\"background-image: url(https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-1b.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Carleton Alumni Offering Analysis and Insight on Social Impact Innovation\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"absolute bottom-0 w-full z-[1]\" fill=\"none\" viewbox=\"0 0 1280 312\">\n                <path fill=\"#fff\" d=\"M26.412 315.608c-.602-.268-6.655-2.412-13.524-4.769a1943.84 1943.84 0 0 1-14.682-5.144l-2.276-.858v-5.358c0-4.876.086-5.358.773-5.09 1.674.643 21.38 5.84 34.646 9.109 14.682 3.59 28.935 6.858 45.936 10.449l9.874 2.089H57.322c-16.4 0-30.31-.16-30.91-.428ZM460.019 315.233c42.974-10.074 75.602-19.88 132.443-39.867 76.16-26.791 152.063-57.709 222.385-90.663 16.7-7.823 21.336-10.074 44.262-21.273 85.004-41.688 134.719-64.193 195.291-88.413 66.55-26.577 145.2-53.584 194.27-66.765C1258.5 5.626 1281.34 0 1282.24 0c.17 0 .34 27.596.34 61.3v61.299l-2.23.375c-84.7 13.718-165.93 35.955-310.736 84.931-46.494 15.753-65.427 22.076-96.166 32.15-9.102 3-24.814 8.198-34.989 11.574-107.543 35.954-153.008 50.422-196.626 62.639l-6.74 1.876-89.126-.054c-78.135-.054-88.782-.161-85.948-.857ZM729.628 312.875c33.229-10.985 69.248-23.523 127.506-44.207 118.705-42.223 164.596-57.709 217.446-73.302 2.62-.75 8.29-2.465 12.67-3.751 56.19-16.772 126.94-33.597 184.17-43.671 5.07-.91 9.66-1.768 10.22-1.875l.94-.161v170.236l-281.28-.054H719.968l9.66-3.215ZM246.864 313.411c-65.041-2.251-143.047-12.11-208.432-26.256-18.375-3.965-41.73-9.538-42.202-10.074-.171-.214-.257-21.38-.214-47.046l.129-46.618 6.654 3.697c57.313 32.043 118.491 56.531 197.699 79.143 40.313 11.521 83.459 18.058 138.669 21.059 15.584.857 65.685.857 81.14 0 33.744-1.876 61.306-4.93 88.396-9.806 6.396-1.126 11.634-1.983 11.722-1.929.255.375-20.48 7.769-30.999 11.038-28.592 8.948-59.288 15.646-91.873 20.147-26.36 3.59-50.015 5.627-78.35 6.698-15.584.59-55.209.59-72.339-.053Z\"><\/path>\n                <path fill=\"#fff\" d=\"M-3.066 295.067 32.06 304.1v9.033H-3.066v-18.066Z\"><\/path>\n            <\/svg>\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n<p>The pandemic affected many Canadians financially\u2014and charitable giving took a pretty significant hit too. Donations for 2020 are expected to be as much as 37 per cent lower than they were in 2019. But in spite of that, charities have found innovative ways to continue making an impact\u2014and a resource run by Carleton alumni is helping them do it.<\/p>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur vision is to be a professional resource for the social impact world,\u201d says Vinod Rajasekaran, publisher and CEO of <a href=\"https:\/\/futureofgood.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Future of Good<\/em><\/a>, a membership-based digital publication that covers the social impact sector in Canada.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>\u201cThat\u2019s our North Star. We want our publication to enable professionals to stay current and help them do their jobs really well.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-73777\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/newsroom.carleton.ca\/wp-content\/uploads\/vinod-rajasekaran-1200w-2.jpg\" alt=\"Vinod Rajasekaran\" class=\"wp-image-73777\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-2.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-2-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-2-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-2-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-2-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-2-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Vinod Rajasekaran<\/figcaption><\/figure>\n\n\n\n<p>Even before the pandemic, the social impact world was changing\u2014driven by demographic shifts, reconciliation with Canada\u2019s Indigenous Peoples, decolonization and disruptive technologies.<\/p>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn order to execute your mission, you need to have an understanding of what is out there, whether you are tackling hunger, advancing gender equality or taking on climate change,\u201d says Rajasekaran, who graduated with a Bachelor of Engineering in Aerospace and Mechanical Engineering in 2005.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>\u201cYou need to know what is getting traction, and stay on top of interesting initiatives, innovations and practices that may still be at the fringes, but have the promise to become mainstream.\u201d<\/p>\n\n\n<figure class=\"wp-block-image alignfull wp-image-73786 size-full w-screen ml-offset-center cu-max-w-child-max px-4 md:px-6 lg:px-12\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1.jpg\" alt=\"The Future of Good\" class=\"wp-image-73786\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/future-of-good-conference-1200w-1-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 id=\"bringing-together-social-impact-professionals\" class=\"wp-block-heading\">Bringing Together Social Impact Professionals<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Future of Good <\/em>began as a one-off conference in 2017. On the 150th anniversary of Canadian Confederation, many sectors organized conferences to consider their future in a rapidly transforming technological landscape. Rajasekaran observed that volunteerism, philanthropy and international development were changing too\u2014but no one seemed to be talking much about it in Canada. So he organized a two-day event that brought together social impact professionals from across the country.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-73783\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/newsroom.carleton.ca\/wp-content\/uploads\/vinod-rajasekaran-1200w-3.jpg\" alt=\"Rajasekaran takes part in a discussion at the Future of Good conference\" class=\"wp-image-73783\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-3.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-3-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-3-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-3-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-3-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/vinod-rajasekaran-1200w-3-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Rajasekaran takes part in a discussion at the Future of Good conference<\/figcaption><\/figure>\n\n\n\n<p>The gathering left attendees wanting more, but Rajasekaran wasn\u2019t certain of the best way to provide it. Staging another conference was an obvious possibility, but Canada is vast, and charities have limited resources and time. After consulting with social impact professionals across the country, Rajasekaran decided that a digital publication that covered the sector would be the best way to fill the need.<\/p>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe wanted to bring people the best coverage, the best content and the best insights\u2014no matter where they are. You can be in Kuujjuaq, Nunavik; Mahone Bay, N.S.; or Scarborough, Ont. It doesn&#8217;t matter. That is really hard to do as an in-person event. This helps us do it.\u201d<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>The onset of the COVID-19 pandemic presented <em>Future of Good<\/em> with new challenges, and its editor Kylie Adair had only been with the publication for about a month when lockdown began in March 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full wp-image-73779\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"275\" src=\"https:\/\/newsroom.carleton.ca\/wp-content\/uploads\/kylie-adair-225w-1.jpg\" alt=\"\" class=\"wp-image-73779\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/kylie-adair-225w-1.jpg 225w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/kylie-adair-225w-1-200x244.jpg 200w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><figcaption class=\"wp-element-caption\">Kylie Adair<\/figcaption><\/figure>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI was just getting my feet wet, and had only just started to take over <em>Future of Good\u2019s<\/em> editorial calendar, but we made a decision that was pretty risky for a small publication with limited resources,\u201d says Adair, who graduated from Carleton\u2019s Bachelor of Journalism program in 2015.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>\u201cWe decided to throw out our entire editorial calendar and everything we had planned and devote ourselves entirely to covering the impacts of COVID-19 on the social impact world.<\/p>\n\n\n\n<p>\u201cDuring the pandemic, a lot of media coverage has focused on how charities were struggling\u2014losing revenue or having to close down. That is really important to cover, but there was not a ton of coverage on all of the innovation that was happening in the social impact world. We identified that as a gap, and made it part of our regular coverage. We created a project called <a href=\"https:\/\/100recoveryprojects.futureofgood.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canada&#8217;s top 100 recovery projects<\/a>, and crowdsourced stories about 100 projects happening across Canada that are helping people recover.<\/p>\n\n\n\n<p>\u201cSome are led by individual people and some by large organizations. Now, it has been almost a year, and we&#8217;re starting to look at a series of stories that ask the questions: what has permanently changed, what has not and what should?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-73775\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/newsroom.carleton.ca\/wp-content\/uploads\/parkdale-centre-for-innovation-1000w-1.jpg\" alt=\"Parkdale Centre for Innovation\" class=\"wp-image-73775\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1.jpg 1000w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1-400x300.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1-300x225.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1-768x576.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1-700x525.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1-800x600.jpg 800w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/parkdale-centre-for-innovation-1000w-1-200x150.jpg 200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Parkdale Centre for Innovation, one of Canada&#8217;s top 100 recovery projects according to Future of Good. Credit: Parkdale Centre for Innovation<\/figcaption><\/figure>\n\n\n\n<p>&#8212;<br>\n<a href=\"https:\/\/newsroom.carleton.ca\/our-stories\/\">More Stories<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pandemic affected many Canadians financially\u2014and charitable giving took a pretty significant hit too. Donations for 2020 are expected to be as much as 37 per cent lower than they were in 2019. But in spite of that, charities have found innovative ways to continue making an impact\u2014and a resource run by Carleton alumni is [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":73769,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[17,28],"cu_story_tag":[1924],"class_list":["post-73767","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-alumni","cu_story_type-community-partnerships","cu_story_tag-advancement"],"acf":{"cu_post_thumbnail":false},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/73767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"version-history":[{"count":4,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/73767\/revisions"}],"predecessor-version":[{"id":97478,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/73767\/revisions\/97478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/73769"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=73767"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_type?post=73767"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_tag?post=73767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}