{"id":74231,"date":"2021-02-25T16:00:33","date_gmt":"2021-02-25T21:00:33","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?post_type=cu_story&#038;p=74231"},"modified":"2025-08-19T09:37:16","modified_gmt":"2025-08-19T13:37:16","slug":"8-ways-fiction-prepare-uncertain-reality","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/news\/story\/8-ways-fiction-prepare-uncertain-reality\/","title":{"rendered":"8 ways business managers can use fiction to prepare for the uncertain reality of coronavirus"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 pt-24 pb-32 md:pt-28 md:pb-44 lg:pt-36 lg:pb-60 xl:pt-48 xl:pb-72\" style=\"background-image: url(https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/conversation-8-ways-coronavirus-1200w-1.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        8 ways business managers can use fiction to prepare for the uncertain reality of coronavirus\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"absolute bottom-0 w-full z-[1]\" fill=\"none\" viewbox=\"0 0 1280 312\">\n                <path fill=\"#fff\" d=\"M26.412 315.608c-.602-.268-6.655-2.412-13.524-4.769a1943.84 1943.84 0 0 1-14.682-5.144l-2.276-.858v-5.358c0-4.876.086-5.358.773-5.09 1.674.643 21.38 5.84 34.646 9.109 14.682 3.59 28.935 6.858 45.936 10.449l9.874 2.089H57.322c-16.4 0-30.31-.16-30.91-.428ZM460.019 315.233c42.974-10.074 75.602-19.88 132.443-39.867 76.16-26.791 152.063-57.709 222.385-90.663 16.7-7.823 21.336-10.074 44.262-21.273 85.004-41.688 134.719-64.193 195.291-88.413 66.55-26.577 145.2-53.584 194.27-66.765C1258.5 5.626 1281.34 0 1282.24 0c.17 0 .34 27.596.34 61.3v61.299l-2.23.375c-84.7 13.718-165.93 35.955-310.736 84.931-46.494 15.753-65.427 22.076-96.166 32.15-9.102 3-24.814 8.198-34.989 11.574-107.543 35.954-153.008 50.422-196.626 62.639l-6.74 1.876-89.126-.054c-78.135-.054-88.782-.161-85.948-.857ZM729.628 312.875c33.229-10.985 69.248-23.523 127.506-44.207 118.705-42.223 164.596-57.709 217.446-73.302 2.62-.75 8.29-2.465 12.67-3.751 56.19-16.772 126.94-33.597 184.17-43.671 5.07-.91 9.66-1.768 10.22-1.875l.94-.161v170.236l-281.28-.054H719.968l9.66-3.215ZM246.864 313.411c-65.041-2.251-143.047-12.11-208.432-26.256-18.375-3.965-41.73-9.538-42.202-10.074-.171-.214-.257-21.38-.214-47.046l.129-46.618 6.654 3.697c57.313 32.043 118.491 56.531 197.699 79.143 40.313 11.521 83.459 18.058 138.669 21.059 15.584.857 65.685.857 81.14 0 33.744-1.876 61.306-4.93 88.396-9.806 6.396-1.126 11.634-1.983 11.722-1.929.255.375-20.48 7.769-30.999 11.038-28.592 8.948-59.288 15.646-91.873 20.147-26.36 3.59-50.015 5.627-78.35 6.698-15.584.59-55.209.59-72.339-.053Z\"><\/path>\n                <path fill=\"#fff\" d=\"M-3.066 295.067 32.06 304.1v9.033H-3.066v-18.066Z\"><\/path>\n            <\/svg>\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n<p>Reading fiction has always been, for many, a source of pleasure and a means to be transported to other worlds. But that\u2019s not all. <a href=\"https:\/\/hbr.org\/2017\/07\/why-business-leaders-need-to-read-more-science-fiction\" target=\"_blank\" rel=\"noopener noreferrer\">Businesses can use novels to consider possible future scenarios<\/a>, study sensitive workplace issues, develop future plans and avoid unplanned problematic events \u2014 all without requiring a substantial budget. <\/p>\n\n\n\n<p>During the COVID-19 pandemic, many business leaders have <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/02\/08\/preparing-your-business-for-an-uncertain-future\/?sh=28abc247b072\" target=\"_blank\" rel=\"noopener noreferrer\">learned how important it is for businesses to consider a wide range of possible outcomes<\/a> and to enhance organizational adaptability. Relying on <a href=\"https:\/\/www.investopedia.com\/terms\/t\/trendanalysis.asp\" target=\"_blank\" rel=\"noopener noreferrer\">analyzing or projecting trends<\/a> and extending what business leaders usually do is no longer enough to assure future success. When management is poorly prepared for the unexpected, businesses start getting into trouble. <\/p>\n\n\n\n<p><a href=\"https:\/\/doi.org\/10.1016\/j.futures.2009.11.021\" target=\"_blank\" rel=\"noopener noreferrer\">Scenario planning<\/a>, therefore, helps <a href=\"https:\/\/www.forbes.com\/sites\/stratfor\/2015\/01\/08\/scenario-planning-and-strategic-forecasting\/?sh=40f1ec3a411a\" target=\"_blank\" rel=\"noopener noreferrer\">businesses keep themselves flexible and move quickly with market shifts<\/a>. Scenario planning is a series of potential stories or possible alternate futures in which today\u2019s decisions may play out. Such planning can help managers assess how they or their employees should respond in different potential situations. <\/p>\n\n\n\n<h2 id=\"how-businesses-can-use-novels\" class=\"wp-block-heading\">How businesses can use novels<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Unfortunately, scenario planning requires time and resources. And depending on its use, such as for an investigation, budgeting or legal matters, it can also require collecting sensitive data. That can include employees\u2019 personal experiences of sexual, discriminatory or psychological harassment, suicide, mental health, drug abuse, etc. <\/p>\n\n\n\n<p>The more sensitive the needed data is, the more difficult it is to collect while <a href=\"https:\/\/hbr.org\/2014\/09\/collect-your-employees-data-without-invading-their-privacy\" target=\"_blank\" rel=\"noopener noreferrer\">ensuring employee privacy<\/a>. This is where literary texts come in.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/385293\/original\/file-20210219-17-negrjy.jpg\" border=\"0\"><br>\n<span=\"caption\">Novels can offer creative insight and wisdom to business managers. <span class=\"source\">(Helena Lopes \/ Unsplash)<\/span><\/span=\"caption\"><\/p>\n\n\n\n<p>As sources for possible future scenarios capable of providing strategic foresight, or producing alternative future plans, <a href=\"https:\/\/www.digitalpulse.pwc.com.au\/science-fiction-explore-business-innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">novels can also help businesses create dialogue on difficult and even taboo subjects<\/a>.<\/p>\n\n\n\n<p>Novels are, therefore, capable of helping managers become better, providing them with creative insight and wisdom. <a href=\"https:\/\/www.wired.com\/story\/sci-fi-writers-prepare-us-for-an-uncertain-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">Science fiction can provide a means to explore morality tales, a warning of possible futures<\/a>, in an attempt to help us avoid or rectify that future. <\/p>\n\n\n\n<h2 id=\"brave-new-business-world\" class=\"wp-block-heading\">Brave new business world<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/doi.org\/10.1080\/19186444.2020.1746598\" target=\"_blank\" rel=\"noopener noreferrer\">Our research<\/a><br>\nuses <a href=\"https:\/\/www.britannica.com\/biography\/Aldous-Huxley\" target=\"_blank\" rel=\"noopener noreferrer\">Aldous Huxley\u2019s<\/a> 1932 novel <a href=\"https:\/\/gutenberg.ca\/ebooks\/huxleya-bravenewworld\/huxleya-bravenewworld-00-h.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Brave New World<\/em><\/a> to explore possible scenarios related to situations that are usually kept confidential, such as employees\u2019 mental health issues and drug use or abuse. We examined how employers encounter uncertainty around the impact that legalizing cannabis could have on the work environment, and ways to consider such potential effects.<\/p>\n\n\n\n<p><em>Brave New World<\/em> is set in a dystopian future and has been adapted numerous times, most recently into a <a href=\"https:\/\/www.imdb.com\/title\/tt9814116\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 TV series<\/a>. It portrays a <a href=\"https:\/\/www.theguardian.com\/books\/2007\/nov\/17\/classics.margaretatwood\" target=\"_blank\" rel=\"noopener noreferrer\">dystopic civilization<\/a> whose members are shaped by genetic engineering and behavioural conditioning. Their happiness is maintained by government-sanctioned drug consumption. It is a world where countries are protected by walls that keep the undesired away  \u2014 an <a href=\"https:\/\/www.bbc.com\/news\/world-us-canada-46748492\" target=\"_blank\" rel=\"noopener noreferrer\">eerily familiar scenario to Donald Trump\u2019s promise of building a wall on the U.S.-Mexico border<\/a>. <\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/386498\/original\/file-20210225-15-xdk9uz.jpg\" border=\"0\"><br>\n<span=\"caption\">Aldous Huxley\u2019s \u2018Brave New World.\u2019 (Shutterstock)<\/span=\"caption\"><\/p>\n\n\n\n<p>By reading the novel, business managers can compare the world we live in today and the path our countries and corporations are on to the fictional events in the novel. This can help them pay attention to and address less comfortable, and sometimes often neglected, sensitive workplace issues that need to be considered when planning for the future. <\/p>\n\n\n\n<p>For example, in <em>Brave New World<\/em>, <a href=\"https:\/\/screenrant.com\/brave-new-world-soma-drug-uses-purpose-explained\/#:%7E:text=The%20tiny%20drug%20is%20called,World's%20way%20of%20mood%2Daltering.&amp;text=A%20very%20high%20dose%20of,out%20of%20withdrawal%20from%20soma.\" target=\"_blank\" rel=\"noopener noreferrer\">the consumption of the drug \u201csoma\u201d<\/a> becomes the norm upon which life is founded. When soma is taken away, individuals can no longer face their reality and they end up welcoming death.<\/p>\n\n\n\n<p><em>Brave New World<\/em> offers workplace leaders a look at what could happen if employees\u2019 wellness, mental health or drug use are disregarded, and lead to isolation, absence, resignation or, in dire circumstances, suicide.<\/p>\n\n\n\n<h2 id=\"8-step-action-plan\" class=\"wp-block-heading\">8-step action plan<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To study sensitive workplace issues that could help generate new knowledge, lead to envisioning ways to act appropriately and develop future strategies, business managers can follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><br><p>Form a team of managers and an HR representative who is aware of company policies and ethics protocols, and is in direct contact with employees. <\/p><br><\/li>\n\n\n\n<li><br><p>The team then decides which workplace issue(s) the organization needs to study. <\/p><br><\/li>\n\n\n\n<li><br><p>The team chooses a literary text, such as a novel, that discusses those issues. <\/p><br><\/li>\n\n\n\n<li><br><p>Each member of the team reads the literary text on their own before discussing it together in at least one session.<\/p><br><\/li>\n\n\n\n<li><br><p>The team researches the chosen workplace topics inside the organization and outside (for example, laws and regulations related to each issue). <\/p><br><\/li>\n\n\n\n<li><br><p>The team identifies insightful sections.<\/p><br><\/li>\n\n\n\n<li><br><p>The team analyzes the chosen extracts. <\/p><br><\/li>\n\n\n\n<li><br><p>The team writes a report with recommendations on workplace conditions and how best to improve them. <\/p><br><\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/theconversation.com\/how-reading-habits-have-changed-during-the-covid-19-lockdown-146894\" target=\"_blank\" rel=\"noopener noreferrer\">Reading has surged during lockdown<\/a>. But literary works can provide us with more than a leisurely pastime. For businesses, novels represent a legitimate way to study the workplace, and this is accomplished by comparing the path our countries and corporations are on today to fictional events.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\/institutions\/carleton-university-900\" target=\"_blank\" rel=\"noopener noreferrer\">The Conversation<\/a> under a Creative Commons license. Carleton University is a member of this unique digital journalism platform that launched in June 2017 to boost visibility of Canada\u2019s academic faculty and researchers. Interested in writing a piece? Please contact <a href=\"mailto:steven.reid3@carleton.ca\">Steven Reid<\/a> or <a href=\"https:\/\/theconversation.com\/become-an-author\" target=\"_blank\" rel=\"noopener noreferrer\">sign up to become an author<\/a>.<\/p>\n\n\n\n<p><em>All photos provided by The Conversation from various sources.<\/em><\/p>\n\n\n\n<p>&#8212;<br>\n<a href=\"https:\/\/newsroom.carleton.ca\/\">Carleton Newsroom<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/154806\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading fiction has always been, for many, a source of pleasure and a means to be transported to other worlds. But that\u2019s not all. Businesses can use novels to consider possible future scenarios, study sensitive workplace issues, develop future plans and avoid unplanned problematic events \u2014 all without requiring a substantial budget. During the COVID-19 [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":74232,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[1623],"cu_story_tag":[],"class_list":["post-74231","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-expert-perspectives"],"acf":{"cu_post_thumbnail":"blueprint"},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/74231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/74231\/revisions"}],"predecessor-version":[{"id":74239,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/74231\/revisions\/74239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/74232"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=74231"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_type?post=74231"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_tag?post=74231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}