{"id":77388,"date":"2021-06-21T09:18:41","date_gmt":"2021-06-21T13:18:41","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?post_type=cu_story&#038;p=77388"},"modified":"2025-10-20T09:25:30","modified_gmt":"2025-10-20T13:25:30","slug":"jordan-real-world-classroom-commerce-grad","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/news\/story\/jordan-real-world-classroom-commerce-grad\/","title":{"rendered":"Great Grads 2021: Jordan Became Real-World Classroom for\u00a0Commerce Grad"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 pt-24 pb-32 md:pt-28 md:pb-44 lg:pt-36 lg:pb-60 xl:pt-48 xl:pb-72\" style=\"background-image: url(https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan-1200w.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Great Grads 2021: Jordan Became Real-World Classroom for\u00a0Commerce Grad\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"absolute bottom-0 w-full z-[1]\" fill=\"none\" viewbox=\"0 0 1280 312\">\n                <path fill=\"#fff\" d=\"M26.412 315.608c-.602-.268-6.655-2.412-13.524-4.769a1943.84 1943.84 0 0 1-14.682-5.144l-2.276-.858v-5.358c0-4.876.086-5.358.773-5.09 1.674.643 21.38 5.84 34.646 9.109 14.682 3.59 28.935 6.858 45.936 10.449l9.874 2.089H57.322c-16.4 0-30.31-.16-30.91-.428ZM460.019 315.233c42.974-10.074 75.602-19.88 132.443-39.867 76.16-26.791 152.063-57.709 222.385-90.663 16.7-7.823 21.336-10.074 44.262-21.273 85.004-41.688 134.719-64.193 195.291-88.413 66.55-26.577 145.2-53.584 194.27-66.765C1258.5 5.626 1281.34 0 1282.24 0c.17 0 .34 27.596.34 61.3v61.299l-2.23.375c-84.7 13.718-165.93 35.955-310.736 84.931-46.494 15.753-65.427 22.076-96.166 32.15-9.102 3-24.814 8.198-34.989 11.574-107.543 35.954-153.008 50.422-196.626 62.639l-6.74 1.876-89.126-.054c-78.135-.054-88.782-.161-85.948-.857ZM729.628 312.875c33.229-10.985 69.248-23.523 127.506-44.207 118.705-42.223 164.596-57.709 217.446-73.302 2.62-.75 8.29-2.465 12.67-3.751 56.19-16.772 126.94-33.597 184.17-43.671 5.07-.91 9.66-1.768 10.22-1.875l.94-.161v170.236l-281.28-.054H719.968l9.66-3.215ZM246.864 313.411c-65.041-2.251-143.047-12.11-208.432-26.256-18.375-3.965-41.73-9.538-42.202-10.074-.171-.214-.257-21.38-.214-47.046l.129-46.618 6.654 3.697c57.313 32.043 118.491 56.531 197.699 79.143 40.313 11.521 83.459 18.058 138.669 21.059 15.584.857 65.685.857 81.14 0 33.744-1.876 61.306-4.93 88.396-9.806 6.396-1.126 11.634-1.983 11.722-1.929.255.375-20.48 7.769-30.999 11.038-28.592 8.948-59.288 15.646-91.873 20.147-26.36 3.59-50.015 5.627-78.35 6.698-15.584.59-55.209.59-72.339-.053Z\"><\/path>\n                <path fill=\"#fff\" d=\"M-3.066 295.067 32.06 304.1v9.033H-3.066v-18.066Z\"><\/path>\n            <\/svg>\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n<p>As an international student from Jordan, <a href=\"https:\/\/sprott.carleton.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprott School of Business<\/a> graduate Ramzi Madanat remembers feeling \u201coverwhelmed\u201d with the sheer amount of universities he could apply to when he started thinking about pursuing post-secondary education.<\/p>\n\n\n\n<p>But Carleton University quickly emerged as the front-runner: \u201cThe amount of activities that were promoted within Carleton and the community base of the university was just amazing, especially its support for international students,\u201d he says.<\/p>\n\n\n\n<p>Madanat chose Carleton\u2019s <a href=\"https:\/\/sprott.carleton.ca\/programs\/bachelor-of-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bachelor of Commerce<\/a> program with a concentration in <a href=\"https:\/\/sprott.carleton.ca\/programs\/bachelor-international-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Business<\/a>, an area of study that continued to inform much of his time as a Raven. \u201cI come from a very diverse culture and I really wanted to be involved in the international aspects of the business world,\u201d he says.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-77389 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/newsroom.carleton.ca\/wp-content\/uploads\/Ramzi-Madanat-1200w.jpg\" alt=\"Ramzi Madanat in an office\" class=\"wp-image-77389\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w-1024x580.jpg 1024w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/Ramzi-Madanat-1200w-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Ramzi Madanat<\/figcaption><\/figure>\n\n\n\n<p>A pivotal moment for Madanat was in his third year, when he enrolled in the practicum for an international business course under <a href=\"https:\/\/sprott.carleton.ca\/profile\/andrew-webb\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Andrew Webb<\/a>, who became a key mentor and collaborator. For the practicum, Madanat flew back home and teamed up with the <a href=\"https:\/\/www.jett.com.jo\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Jordan Express Tourist Transportation Company<\/a>. He then joined PricewaterhouseCoopers\u2019 international deals department in Jordan.<\/p>\n\n\n\n<p>After six months of practicum experience in Jordan, the original plan was for Madanat to fly back to Ottawa to continue his studies, but a key piece of the puzzle was missing. \u201cI still felt like I didn\u2019t have a clear picture of what I wanted to do with my life,\u201d he says.<\/p>\n\n\n<figure class=\"wp-block-image alignfull wp-image-77398 size-full w-screen ml-offset-center cu-max-w-child-max px-4 md:px-6 lg:px-12\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w.jpg\" alt=\"The Amman, Jordan skyline during daytime\" class=\"wp-image-77398\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/amman-jordan2-1200w-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 id=\"boosting-accessibility-and-giving-back-in-jordan\" class=\"wp-block-heading\">Boosting Accessibility and Giving Back in Jordan<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Madanat turned his focus to community initiatives in Jordan, including time working on <a href=\"https:\/\/www.jordantimes.com\/news\/local\/activist-gets-things-moving-jordan%E2%80%99s-accessibility\" target=\"_blank\" rel=\"noopener noreferrer\">boosting accessibility<\/a> in the country, before stumbling on a local startup called <a href=\"https:\/\/viavii.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ViaVii<\/a>\u2014a business that aims to connect travellers with authentic experiences led by locals. Madanat joined the team as a social media intern and continued to work with the startup when he returned to Carleton six months later. \u201cI was very excited about the work that I was doing, giving back to communities, helping people and creating jobs,\u201d he says.<\/p>\n\n\n\n<p>Back on campus, Madanat went to work preparing a report on his experiences in Jordan. He remembers receiving lots of helpful feedback, but one comment was especially impactful: \u201cHave you ever thought of writing a journal article?\u201d Webb wrote.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-62160\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/newsroom.carleton.ca\/wp-content\/uploads\/sprott-bridges-theory-practice-practical-1200w-6.jpg\" alt=\"Photo of Andrew Webb\" class=\"wp-image-62160\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/sprott-bridges-theory-practice-practical-1200w-6.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/sprott-bridges-theory-practice-practical-1200w-6-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/sprott-bridges-theory-practice-practical-1200w-6-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/sprott-bridges-theory-practice-practical-1200w-6-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/sprott-bridges-theory-practice-practical-1200w-6-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/sprott-bridges-theory-practice-practical-1200w-6-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Andrew Webb<\/figcaption><\/figure>\n\n\n\n<p>\u201cThis is where my education experience at Carleton changed completely,\u201d Madanat remembers. Webb and Madanat began to work on a journal article together, the start of what Madanat calls an \u201camazing relationship.\u201d<\/p>\n\n\n\n<p>Webb also introduced Madanat to the <a href=\"https:\/\/sprott.carleton.ca\/students\/sprott-student-consulting-group-sscg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprott Student Consulting Group<\/a> (SSCG), a group of Carleton undergraduate business and MBA students who collaborate with partner organizations in the real world. Madanat and his fellow students worked with <a href=\"https:\/\/www.flyairnorth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Air North<\/a>, a Canadian airline based in the Yukon. The team developed marketing strategies for the airline amid the COVID-19 pandemic and vaccine rollouts, focusing on risk mitigation.<\/p>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt was honestly one of the best experiences I\u2019ve ever had,\u201d says Madanat, who later worked as the marketing director for the SSCG. \u201cIt meant putting everything I\u2019ve learned into practice.\u201d<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>Madanat found another key mentor and collaborator in Sprott <a href=\"https:\/\/sprott.carleton.ca\/profile\/alain-lesage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Alain Lesage<\/a>, who introduced him to Carleton\u2019s <a href=\"https:\/\/carleton.ca\/discoverycentre\/funding-opportunities\/students-as-partners-program-sapp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Students as Partners Program<\/a>. The program pairs students with faculty, instructors or librarians for paid work experiences in course development. Madanat and Lesage worked on co-designing Sprott\u2019s regionalism and globalization course.<\/p>\n\n\n\n<p>If there\u2019s one thing Madanat has learned through his Carleton journey, it\u2019s that a university degree isn\u2019t just a destination. \u201cUniversity is where you embrace what you want to discover and explore,\u201d says Madanat. \u201cThis is the place where you open doors and find the answers.\u201d<\/p>\n\n\n\n<p>&#8212;<br>\n<a href=\"https:\/\/newsroom.carleton.ca\/our-stories\/\">More Stories<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an international student from Jordan, Sprott School of Business graduate Ramzi Madanat remembers feeling \u201coverwhelmed\u201d with the sheer amount of universities he could apply to when he started thinking about pursuing post-secondary education. But Carleton University quickly emerged as the front-runner: \u201cThe amount of activities that were promoted within Carleton and the community base [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":77389,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[25],"cu_story_tag":[1922],"class_list":["post-77388","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-student-experience","cu_story_tag-sprott-school-of-business"],"acf":{"cu_post_thumbnail":false},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/77388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"version-history":[{"count":4,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/77388\/revisions"}],"predecessor-version":[{"id":97687,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/77388\/revisions\/97687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/77389"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=77388"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_type?post=77388"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_tag?post=77388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}