{"id":7888,"date":"2017-11-09T15:05:12","date_gmt":"2017-11-09T20:05:12","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?post_type=cu_story&#038;p=7888"},"modified":"2025-09-30T14:04:03","modified_gmt":"2025-09-30T18:04:03","slug":"communication-and-media-studies-video","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/news\/story\/communication-and-media-studies-video\/","title":{"rendered":"Communication and Media Studies: Behind the Scenes of their New Video"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 pt-24 pb-32 md:pt-28 md:pb-44 lg:pt-36 lg:pb-60 xl:pt-48 xl:pb-72\" style=\"background-image: url(https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-1.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Communication and Media Studies: Behind the Scenes of their New Video\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"absolute bottom-0 w-full z-[1]\" fill=\"none\" viewbox=\"0 0 1280 312\">\n                <path fill=\"#fff\" d=\"M26.412 315.608c-.602-.268-6.655-2.412-13.524-4.769a1943.84 1943.84 0 0 1-14.682-5.144l-2.276-.858v-5.358c0-4.876.086-5.358.773-5.09 1.674.643 21.38 5.84 34.646 9.109 14.682 3.59 28.935 6.858 45.936 10.449l9.874 2.089H57.322c-16.4 0-30.31-.16-30.91-.428ZM460.019 315.233c42.974-10.074 75.602-19.88 132.443-39.867 76.16-26.791 152.063-57.709 222.385-90.663 16.7-7.823 21.336-10.074 44.262-21.273 85.004-41.688 134.719-64.193 195.291-88.413 66.55-26.577 145.2-53.584 194.27-66.765C1258.5 5.626 1281.34 0 1282.24 0c.17 0 .34 27.596.34 61.3v61.299l-2.23.375c-84.7 13.718-165.93 35.955-310.736 84.931-46.494 15.753-65.427 22.076-96.166 32.15-9.102 3-24.814 8.198-34.989 11.574-107.543 35.954-153.008 50.422-196.626 62.639l-6.74 1.876-89.126-.054c-78.135-.054-88.782-.161-85.948-.857ZM729.628 312.875c33.229-10.985 69.248-23.523 127.506-44.207 118.705-42.223 164.596-57.709 217.446-73.302 2.62-.75 8.29-2.465 12.67-3.751 56.19-16.772 126.94-33.597 184.17-43.671 5.07-.91 9.66-1.768 10.22-1.875l.94-.161v170.236l-281.28-.054H719.968l9.66-3.215ZM246.864 313.411c-65.041-2.251-143.047-12.11-208.432-26.256-18.375-3.965-41.73-9.538-42.202-10.074-.171-.214-.257-21.38-.214-47.046l.129-46.618 6.654 3.697c57.313 32.043 118.491 56.531 197.699 79.143 40.313 11.521 83.459 18.058 138.669 21.059 15.584.857 65.685.857 81.14 0 33.744-1.876 61.306-4.93 88.396-9.806 6.396-1.126 11.634-1.983 11.722-1.929.255.375-20.48 7.769-30.999 11.038-28.592 8.948-59.288 15.646-91.873 20.147-26.36 3.59-50.015 5.627-78.35 6.698-15.584.59-55.209.59-72.339-.053Z\"><\/path>\n                <path fill=\"#fff\" d=\"M-3.066 295.067 32.06 304.1v9.033H-3.066v-18.066Z\"><\/path>\n            <\/svg>\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n<p>A <a href=\"https:\/\/www.youtube.com\/watch?v=btdl9Yj0VcE\">new recruitment video<\/a> for the Communication and Media Studies program tells the story of Carleton students accepting offers of admission, feeling excited by their courses, travelling the world, graduating and eventually finding work in their field \u2013 all in just over two minutes.<\/p>\n\n\n\n<p>Speeding through animated social media updates that reference pop culture, research papers, international travel and job opportunities, the video charts students\u2019 challenges and successes throughout their <a href=\"https:\/\/admissions.carleton.ca\/programs\/communication-media-studies\/\">Bachelor of Communication and Media Studies (BCoMS)<\/a>. The fast-paced animation then invites the viewer to ask: \u201cWhat will your future look like?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Carleton B.CoMS \u2013 What will your future look like?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/btdl9Yj0VcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cWe wanted it to have an emotional draw and to show what is feels like to be a student here,\u201d said Josh Greenberg, director of the School of Journalism and Communication.<\/p>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s how students think and talk about their lives, their courses and their university experiences: through social media.\u201d<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>All the elements \u2014 from the soundtrack to the pacing \u2014 were carefully designed to convey an engaging and exciting experience. The idea was developed by Greenberg, a group of Carleton students and faculty members, and Jared Young, creative director at the ad agency McMillan.<\/p>\n\n\n\n<p>It was the award-winning trailer for Young\u2019s first novel called <a href=\"https:\/\/vimeo.com\/184248826\" target=\"_blank\"><em>Into The Current<\/em><\/a> in 2016 that got Greenberg thinking.<\/p>\n\n\n<figure class=\"wp-block-image alignfull wp-image-7904 size-full w-screen ml-offset-center cu-max-w-child-max px-4 md:px-6 lg:px-12\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4.jpg\" alt=\"Prof. Josh Greenberg\" class=\"wp-image-7904\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-4-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 id=\"a-trailer-that-comes-to-life\" class=\"wp-block-heading\">A Trailer that Comes to Life<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cI said to myself, I want a trailer like that, that comes to life, grabs your attention, but for our undergraduate communications program,\u201d said Greenberg. He reached out to Young soon after and they worked on the concept and execution between May and September.<\/p>\n\n\n\n<p>Reagan Bradley, who was involved in Carleton\u2019s Communication Undergraduate Student Society (CUSS) from 2014 until 2016 and was elected president in 2016, started her career as an account manager at McMillan last May. Bradley had taken a liking to the Ottawa-based agency early in her undergraduate studies, and when she heard of a job opening, she immediately went for it.<\/p>\n\n\n\n<p>She was asked to help develop the video on top of her regular responsibilities of updating the creative team on schedules and tasks, working closely with the studio manager and providing administrative support. As Young pitched the creative concept to Greenberg, Bradley helped bring the narrative to life by sourcing all the students to feature, most of whom were her peers in the program.<\/p>\n\n\n\n<p>\u201cThe whole purpose was to make it engaging and real,\u201d she said, \u201cbut also to ease the stress of choosing a path to post-secondary education.\u201d<\/p>\n\n\n<figure class=\"wp-block-image alignfull wp-image-7905 size-full w-screen ml-offset-center cu-max-w-child-max px-4 md:px-6 lg:px-12\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6.jpg\" alt=\"Communication and Media Studies: Behind the Scenes on their New Video\" class=\"wp-image-7905\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-6-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 id=\"highlighting-top-notch-communication-and-media-studies-students\" class=\"wp-block-heading\">Highlighting Top Notch&nbsp;Communication and Media Studies Students<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To feature real students that actually won awards, studied abroad and found jobs in communications and media brought a level of authenticity to the project. Using events from Facebook memories, Instagram posts, and Twitter moments, the video charts the real exchanges and announcements of Carleton students throughout their studies.<\/p>\n\n\n<div class=\"not-prose cu-quote cu-component-spacing\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat the video shows is that you can go to university, make friends, have fun, work hard and still have that all point to the end goal,\u201d said Bradley.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p>\u201cI think for any student, that goal is to find a great job, and leave university with all the new friendships and experiences that you really wanted.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p dir=\"ltr\" lang=\"en\">Carleton University is proud to be in Toronto this weekend for <a href=\"https:\/\/twitter.com\/hashtag\/OUF2017?src=hash&amp;ref_src=twsrc%5Etfw\">#OUF2017<\/a>! Visit us to learn about the Carleton advantage.<a href=\"https:\/\/twitter.com\/hashtag\/Ravensinthe6ix?src=hash&amp;ref_src=twsrc%5Etfw\">#Ravensinthe6ix<\/a> <a href=\"https:\/\/t.co\/M1BV6CInhr\">pic.twitter.com\/M1BV6CInhr<\/a><\/p><p>\u2014 Carleton University (@Carleton_U) <a href=\"https:\/\/twitter.com\/Carleton_U\/status\/911267791658979328?ref_src=twsrc%5Etfw\">September 22, 2017<\/a><\/p><\/blockquote>\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The video was launched in Toronto at the Ontario Universities\u2019 Fair in late September, and in just one week had close to 750 views. It is part of a larger branding strategy for the program, said Greenberg, to make students aware of the range of experiences Carleton\u2019s Communication and Media Studies program can provide.<\/p>\n\n\n\n<p>\u201cUltimately, we know that we have a great program with award-winning faculty, and we know that students get a top rate education. But how do we capture the student experience in a creative way that grabs the viewer\u2019s attention and gets them excited so that they can say: \u2018Yes, this is the program for me?\u2019\u201d<\/p>\n\n\n<figure class=\"wp-block-image alignfull wp-image-7906 size-full w-screen ml-offset-center cu-max-w-child-max px-4 md:px-6 lg:px-12\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" src=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2.jpg\" alt=\"\" class=\"wp-image-7906\" srcset=\"https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2.jpg 1200w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2-300x170.jpg 300w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2-400x227.jpg 400w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2-768x435.jpg 768w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2-700x397.jpg 700w, https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/communication-media-studies-1200w-2-200x113.jpg 200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>A new recruitment video for the Communication and Media Studies program tells the story of Carleton students accepting offers of admission, feeling excited by their courses, travelling the world, graduating and eventually finding work in their field \u2013 all in just over two minutes. Speeding through animated social media updates that reference pop culture, research [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":7902,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[1592],"cu_story_tag":[1921],"class_list":["post-7888","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-teaching-learning","cu_story_tag-faculty-of-public-and-global-affairs"],"acf":{"cu_post_thumbnail":"blueprint"},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/7888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"version-history":[{"count":4,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/7888\/revisions"}],"predecessor-version":[{"id":97672,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/7888\/revisions\/97672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/7902"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=7888"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_type?post=7888"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_tag?post=7888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}