{"id":85562,"date":"2022-12-14T10:24:33","date_gmt":"2022-12-14T15:24:33","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?post_type=cu_story&#038;p=85562"},"modified":"2025-08-19T09:37:08","modified_gmt":"2025-08-19T13:37:08","slug":"holiday-season-drawn-good-vibes","status":"publish","type":"cu_story","link":"https:\/\/carleton.ca\/news\/story\/holiday-season-drawn-good-vibes\/","title":{"rendered":"Drawn to bustling markets, shops or malls this holiday season? Good vibes could explain it"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 pt-24 pb-32 md:pt-28 md:pb-44 lg:pt-36 lg:pb-60 xl:pt-48 xl:pb-72\" style=\"background-image: url(https:\/\/carleton.ca\/news\/wp-content\/uploads\/sites\/162\/conversation-holiday-shopping-1200x900-1.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Drawn to bustling markets, shops or malls this holiday season? Good vibes could explain it\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"absolute bottom-0 w-full z-[1]\" fill=\"none\" viewbox=\"0 0 1280 312\">\n                <path fill=\"#fff\" d=\"M26.412 315.608c-.602-.268-6.655-2.412-13.524-4.769a1943.84 1943.84 0 0 1-14.682-5.144l-2.276-.858v-5.358c0-4.876.086-5.358.773-5.09 1.674.643 21.38 5.84 34.646 9.109 14.682 3.59 28.935 6.858 45.936 10.449l9.874 2.089H57.322c-16.4 0-30.31-.16-30.91-.428ZM460.019 315.233c42.974-10.074 75.602-19.88 132.443-39.867 76.16-26.791 152.063-57.709 222.385-90.663 16.7-7.823 21.336-10.074 44.262-21.273 85.004-41.688 134.719-64.193 195.291-88.413 66.55-26.577 145.2-53.584 194.27-66.765C1258.5 5.626 1281.34 0 1282.24 0c.17 0 .34 27.596.34 61.3v61.299l-2.23.375c-84.7 13.718-165.93 35.955-310.736 84.931-46.494 15.753-65.427 22.076-96.166 32.15-9.102 3-24.814 8.198-34.989 11.574-107.543 35.954-153.008 50.422-196.626 62.639l-6.74 1.876-89.126-.054c-78.135-.054-88.782-.161-85.948-.857ZM729.628 312.875c33.229-10.985 69.248-23.523 127.506-44.207 118.705-42.223 164.596-57.709 217.446-73.302 2.62-.75 8.29-2.465 12.67-3.751 56.19-16.772 126.94-33.597 184.17-43.671 5.07-.91 9.66-1.768 10.22-1.875l.94-.161v170.236l-281.28-.054H719.968l9.66-3.215ZM246.864 313.411c-65.041-2.251-143.047-12.11-208.432-26.256-18.375-3.965-41.73-9.538-42.202-10.074-.171-.214-.257-21.38-.214-47.046l.129-46.618 6.654 3.697c57.313 32.043 118.491 56.531 197.699 79.143 40.313 11.521 83.459 18.058 138.669 21.059 15.584.857 65.685.857 81.14 0 33.744-1.876 61.306-4.93 88.396-9.806 6.396-1.126 11.634-1.983 11.722-1.929.255.375-20.48 7.769-30.999 11.038-28.592 8.948-59.288 15.646-91.873 20.147-26.36 3.59-50.015 5.627-78.35 6.698-15.584.59-55.209.59-72.339-.053Z\"><\/path>\n                <path fill=\"#fff\" d=\"M-3.066 295.067 32.06 304.1v9.033H-3.066v-18.066Z\"><\/path>\n            <\/svg>\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n<p>This article is <a href=\"https:\/\/theconversation.com\/drawn-to-bustling-markets-shops-or-malls-this-holiday-season-good-vibes-could-explain-it-193188\" rel=\"noopener noreferrer\" target=\"_blank\">republished<\/a> from The Conversation under a Creative Commons licence. All photos provided by <a href=\"https:\/\/theconversation.com\" rel=\"noopener noreferrer\" target=\"_blank\">The Conversation<\/a> from various sources.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 100px; border: none; position: relative; z-index: 1;\" allowtransparency=\"\" allow=\"clipboard-read; clipboard-write\" src=\"https:\/\/narrations.ad-auris.com\/widget\/the-conversation-canada\/drawn-to-bustling-markets--shops-or-malls-this-holiday-season-good-vibes-could-explain-it\" width=\"100%\" height=\"400\"><\/iframe><\/p>\n\n\n\n<p>The holiday season is here, and some may plan to go shopping along local Main Streets, popular city districts, malls or to enjoy time with friends and family in restaurants.<\/p>\n\n\n\n<p>If you plan a trip to New York or Toronto for the coming holiday, you might have places like Fifth Avenue or Yorkville on your list as destinations. <\/p>\n\n\n\n<p>But what makes some shops different than others? What makes Fifth Avenue or Yorkville different than other streets? <\/p>\n\n\n\n<p>How we perceive our surrounding environment depends on <a href=\"https:\/\/doi.org\/10.1068\/a3383\" target=\"_blank\" rel=\"noopener noreferrer\">how we approach and explore places, our perception of time spent doing so and many other components of how a space is designed.<\/a><\/p>\n\n\n\n<h2 id=\"do-we-really-enjoy-holiday-shopping\" class=\"wp-block-heading\">Do we really enjoy holiday shopping?<\/h2>\n\n\n\n<p>Aside from finding our preferred brands in certain shops or along these major shopping streets, many of us enjoy spending time strolling those streets or in our local malls. <\/p>\n\n\n\n<p>After all, the concept of <a href=\"https:\/\/doi.org\/10.1016\/j.geoforum.2004.07.001\" target=\"_blank\" rel=\"noopener noreferrer\">retail therapy<\/a> emerged in the 1980s and centred around getting good feelings and positive vibes from shopping in your preferred location. <\/p>\n\n\n\n<p>Entire malls have been built as awe-inspiring or feel-good destinations, whether or not we agree that shopping itself is really something we enjoy. Is it buying merchandise that gives us a good feeling or is it more the atmosphere of the place we&#8217;re visiting?<\/p>\n\n\n\n<h2 id=\"components-of-a-space\" class=\"wp-block-heading\">Components of a space<\/h2>\n\n\n\n<p>In his book <em><a href=\"https:\/\/www.designersandbooks.com\/book\/questions-perception-phenomenology-architecture\" target=\"_blank\" rel=\"noopener noreferrer\">Questions of Perception<\/a><\/em>, New York-based architect Steven Holl discusses how we perceive our surrounding environment by approaching and walking in a space (also known as circulation) and the components of that space.  <\/p>\n\n\n\n<p>According to Holl, we capture a frame of the space we are experiencing with every single step. But our experience depends on many different components, including lights, colours, textures, details, greenery and even the people around us. <\/p>\n\n\n\n<p>All these components are merged into one single frame that forms our experience of a space. <\/p>\n\n\n\n<figure class=\"wp-block-image align-center\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/499874\/original\/file-20221208-17827-p3m533.JPG?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"People walk on a wintery street during the holiday season with Christmas decorations and lighting.\"\/><figcaption class=\"wp-element-caption\">\n              <span class=\"caption\">Visitors flood the streets in the Petit Champlain district of old historic Qu\u00e9bec City in December 2020.<\/span><br>\n              <span class=\"attribution\"><span class=\"source\">THE CANADIAN PRESS\/Jacques Boissinot<\/span><\/span><br>\n            <\/figcaption><\/figure>\n\n\n\n<h2 id=\"holiday-season-colours-light-and-sound\" class=\"wp-block-heading\">Holiday season: Colours, light and sound<\/h2>\n\n\n\n<p>Scientific evidence shows different colours have different impacts on our moods. For instance, <a href=\"https:\/\/doi.org\/10.3389\/fpsyg.2015.00368\" target=\"_blank\" rel=\"noopener noreferrer\">the colour red can increase appetite<\/a> in a restaurant; that&#8217;s likely why so many seats in fast-food restaurants are in warm colours. <\/p>\n\n\n\n<p>Similarly, green can make us feel peaceful and safe; that&#8217;s the reason behind using it in your local health-care clinic. <\/p>\n\n\n\n<p>But colours alone won&#8217;t do the job \u2014 light is a major component in our built environment. Lighting design contributes significantly to how we perceive our environments. <\/p>\n\n\n\n<p>Many restaurants, for example, use lighting to create an atmosphere at each table and might combine it with candles for an elevated experience. Libraries, on the other hand, provide sufficient lighting levels to desks so people can read with ease. <\/p>\n\n\n\n<figure class=\"wp-block-image align-center\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/500731\/original\/file-20221213-16037-ldz4mf.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"A restaurant dining room with overhead and table-top lighting.\"\/><figcaption class=\"wp-element-caption\">\n              <span class=\"caption\">Restaurant lighting can be critical to the dining experience.<\/span><br>\n              <span class=\"attribution\"><span class=\"source\">(Nick Karvounis\/Unsplash)<\/span><\/span><br>\n            <\/figcaption><\/figure>\n\n\n\n<h2 id=\"ambient-sounds-of-streets-and-malls\" class=\"wp-block-heading\">Ambient sounds of streets and malls<\/h2>\n\n\n\n<p>Sound is another major contributor to our perception. The sound of rain can intensify a romantic walk by the river. Similarly, you might recognize some streets by the ambient sound. We all experience this ambient sound in our local malls. <\/p>\n\n\n\n<p>We might also experience a particular space through a specific smell. We all have the common experience of smelling perfume that reminds us of someone. <\/p>\n\n\n\n<p>All these space components are used in shopping districts or malls to give visitors a unique experience. It&#8217;s all intended to give visitors a positive vibe that will make them return and spend time and money. <\/p>\n\n\n\n<figure class=\"wp-block-image align-center\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/499871\/original\/file-20221208-24-ltinl.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"People seen on escalators and walking through a mall next to a large Christmas tree during the holiday season.\"\/><figcaption class=\"wp-element-caption\">\n              <span class=\"caption\">People wind their way through the Eaton Centre in Toronto.<\/span><br>\n              <span class=\"attribution\"><span class=\"source\">THE CANADIAN PRESS\/Darren Calabrese <\/span><\/span><br>\n            <\/figcaption><\/figure>\n\n\n\n<h2 id=\"details-and-materials\" class=\"wp-block-heading\">Details and materials<\/h2>\n\n\n\n<p>Details are an essential element in architecture to the extent that some brands are known simply for the unique architecture of their retail stores. A golden placard on a black background or golden linear light amid a dark ambient hue are details that can contribute to surrounding environments. <\/p>\n\n\n\n<p>These details can expand into our malls and shopping districts to include greenery and ornamental water fountains, for example. Materials are another vital component of our built environment. <\/p>\n\n\n\n<p>Sitting on a wooden chair feels different than sitting on a metal chair. In a similar fashion, we perceive our environments based on the materials that are used to create a space.<\/p>\n\n\n\n<figure class=\"wp-block-image align-center\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/500438\/original\/file-20221212-110120-qh64s7.JPG?ixlib=rb-1.1.0&amp;rect=0%2C458%2C5370%2C3132&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Shoppers pass a large Christmas tree with a Nordstrom store behind it.\"\/><figcaption class=\"wp-element-caption\">\n              <span class=\"caption\">People pass a large Christmas tree as they go shopping on Christmas Eve at an Ottawa mall.<\/span><br>\n              <span class=\"attribution\"><span class=\"source\">THE CANADIAN PRESS\/Justin Tang<\/span><\/span><br>\n            <\/figcaption><\/figure>\n\n\n\n<h2 id=\"perception-of-time\" class=\"wp-block-heading\">Perception of time<\/h2>\n\n\n\n<p>The past and future are two concepts in our minds. The present is the reality that we continuously experience as a series of single frames through our senses. For a better understanding, think of a film that we perceive through our seven senses.<\/p>\n\n\n\n<p>Technically, duration is <a href=\"https:\/\/doi.org\/10.1016\/j.concog.2018.02.012\" target=\"_blank\" rel=\"noopener noreferrer\">the recognition of changes in that series of single frames<\/a>. Duration is how we experience more than one frame.<\/p>\n\n\n\n<p>For instance, if we walk down a long straight street, the task of walking might become arduous, resulting in thinking about why it&#8217;s taking so long to reach the destination. <\/p>\n\n\n\n<p>In contrast, when we browse different retail stores, coffee shops and so on in a local market or mall, there are constantly changing frames. That&#8217;s why we find ourselves shopping for hours in a mall without feeling tired \u2014 and why walking for 20 minutes down a long straight street feels too long. <\/p>\n\n\n\n<figure class=\"wp-block-image align-center\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/499873\/original\/file-20221208-12769-rjmsjy.JPG?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Shoppers walk along an outdoor shopping mall.\"\/><figcaption class=\"wp-element-caption\">\n              <span class=\"caption\">People make their way along a holiday-decorated Sparks Street in Ottawa in December 2022.<\/span><br>\n              <span class=\"attribution\"><span class=\"source\">THE CANADIAN PRESS\/Sean Kilpatrick<\/span><\/span><br>\n            <\/figcaption><\/figure>\n\n\n\n<p>When more senses are stimulated in perceiving our surroundings, our experience is elevated, resulting in different perceptions of time.<\/p>\n\n\n\n<p>Now we know why sometimes walking on a uninteresting street for 30 minutes might seem arduous to us, but browsing and shopping for five hours in our local shopping mall or bustling street is fun. <\/p>\n\n\n\n<p>Details, materials, light and all other components of our built environment impact our experiences of the spaces surrounding us. These, in turn, affect our perception of time and duration. <\/p>\n\n\n\n<p>So, next time, whether you are planning to visit your local mall or a new city, you can identify what components most impact your perception in our built environment. This can help you decide whether you want to visit a specific location again next time.<\/p>\n\n\n\n<p>&#8212;<br>\n<a href=\"https:\/\/newsroom.carleton.ca\">Carleton Newsroom<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/193188\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is here, and some may plan to go shopping along local Main Streets, popular city districts, malls or to enjoy time with friends and family in restaurants.<\/p>\n","protected":false},"author":410,"featured_media":85566,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_story_type":[1623],"cu_story_tag":[],"class_list":["post-85562","cu_story","type-cu_story","status-publish","has-post-thumbnail","hentry","cu_story_type-expert-perspectives"],"acf":{"cu_post_thumbnail":false},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/85562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/cu_story"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/85562\/revisions"}],"predecessor-version":[{"id":85568,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story\/85562\/revisions\/85568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/85566"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=85562"}],"wp:term":[{"taxonomy":"cu_story_type","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_type?post=85562"},{"taxonomy":"cu_story_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/cu_story_tag?post=85562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}