{"id":48606,"date":"2018-07-25T15:10:38","date_gmt":"2018-07-25T19:10:38","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?p=48606"},"modified":"2025-08-19T09:36:42","modified_gmt":"2025-08-19T13:36:42","slug":"canadian-foreign-policy-journal-examines-the-trudeau-governments-branding-legacy","status":"publish","type":"post","link":"https:\/\/carleton.ca\/news\/2018\/canadian-foreign-policy-journal-examines-the-trudeau-governments-branding-legacy\/","title":{"rendered":"Canadian Foreign Policy Journal Examines the Trudeau Government\u2019s Branding Legacy"},"content":{"rendered":"\n
\n
\n\n
\n
\n
\n

\n Canadian Foreign Policy Journal Examines the Trudeau Government\u2019s Branding Legacy\n <\/h1>\n \n \n <\/header>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n

Carleton University\u2019s David Carment<\/a>, Canadian Global Affairs Institute (CGAI) Fellow, professor at the Norman Paterson School of International Affairs<\/a> (NPSIA) and editor of the Canadian Foreign Policy Journal<\/a><\/em> (CFPJ),  and Richard Nimijean, guest editor and member of Carleton\u2019s School of Indigenous and Canadian Studies have released the newest issue of CFPJ, Is Canada Back? Brand Canada in a Turbulent World<\/em>.<\/p>\n\n\n\n

\u201cTrudeau\u2019s claim that Canada\u2019s back was not simply a declaration to global audiences of a major national rebrand,\u201d says Nimijean. \u201cIt sought to connect Canada\u2019s brand to that of the Liberal Party and Trudeau himself, reflective of the phenomenon of domestic brand politics. If this continues, the question will no longer be, is Canada back? but where is Canada?\u201d<\/p>\n\n\n\n

In his article, Nimijean argues that Canada needs to go beyond rhetorical declarations if it wishes to be an engaged global actor. Also in this issue, Stephen Brown looks at the connection between development assistance, Canada\u2019s brand in the world and domestic politics. Heather Exner-Pirot explores Canada\u2019s brand in the world through the lens of Indigenous issues. Pat James, Mark Paradis and Richard Parker highlight challenges facing Canada as the North becomes an increasingly important site geopolitically. Kai Ostwald and Julian Dierkes examine the growing importance of digital diplomacy, including social media. Evan Potter continues his examination of digital diplomacy and its connection to nation branding through an examination of the Canadian Embassy in China\u2019s use of Weibo. Alex Marland builds on his work on political branding, by examining Trudeau\u2019s celebrity in relation to Canada\u2019s brand. Jocelyn Coulon describes how celebrity can overwhelm the well-intentioned ideals that informed Trudeau\u2019s declaration that Canada was back. Daryl Copeland offers recommendations that, if undertaken, would truly mean that Canada was back.<\/p>\n\n\n\n

Readers can download CFPJ articles free of charge on the Journal\u2019s affiliate website http:\/\/iaffairscanada.com<\/a>.<\/p>\n\n\n\n

CFPJ is published by NPSIA at Carleton and is now in its 25th year of publication.<\/p>\n\n\n\n

Click here<\/a><\/strong> to read the new issue.<\/p>\n\n\n\n

Media Contact
\n<\/strong>Steven Reid
\nMedia Relations Officer
\nCarleton University
\n613-520-2600, ext. 8718
\n613-265-6613
\nSteven_Reid3@Carleton.ca<\/a><\/p>\n\n\n\n

Carleton Flipboard account: <\/strong>https:\/\/flipboard.com\/@carletonstories\/carleton-stories-0gbu905my<\/a>
\nFollow us on Twitter: <\/strong>www.twitter.com\/Cunewsroom<\/a>
\nNeed an expert?<\/strong> Go to:<\/strong> www.carleton.ca\/newsroom\/experts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Carleton University\u2019s David Carment, Canadian Global Affairs Institute (CGAI) Fellow, professor at the Norman Paterson School of International Affairs (NPSIA) and editor of the Canadian Foreign Policy Journal (CFPJ),  and Richard Nimijean, guest editor and member of Carleton\u2019s School of Indigenous and Canadian Studies have released the newest issue of CFPJ, Is Canada Back? Brand […]<\/p>\n","protected":false},"author":410,"featured_media":4120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[172,81,84,91],"class_list":["post-48606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases","tag-canadian-foreign-policy-journal","tag-indigenous-canadian-studies","tag-npsia","tag-research"],"acf":{"cu_post_thumbnail":false},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts\/48606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/comments?post=48606"}],"version-history":[{"count":2,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts\/48606\/revisions"}],"predecessor-version":[{"id":48609,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts\/48606\/revisions\/48609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/4120"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=48606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/categories?post=48606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/tags?post=48606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}