{"id":62018,"date":"2019-12-05T16:41:17","date_gmt":"2019-12-05T21:41:17","guid":{"rendered":"https:\/\/newsroom.carleton.ca\/?p=62018"},"modified":"2025-08-19T09:36:33","modified_gmt":"2025-08-19T13:36:33","slug":"giving-tuesday-million-dollars-raised","status":"publish","type":"post","link":"https:\/\/carleton.ca\/news\/2019\/giving-tuesday-million-dollars-raised\/","title":{"rendered":"A Million-Dollar Day for Carleton on Giving Tuesday"},"content":{"rendered":"\n
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\n A Million-Dollar Day for Carleton on Giving Tuesday\n <\/h1>\n \n \n <\/header>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n

Thanks to the support of a community of donors, Tuesday, Dec. 3 – Giving Tuesday 2019 – was the greatest fundraising day in Carleton history. <\/p>\n\n\n\n

Over 24 straight hours of giving, donors and volunteers raised $1.025 million for 76 crowdfunding projects, as well as scholarships, bursaries, varsity funds and other critical priorities. Those funds will be matched one-to-one by Carleton, meaning more than $2 million was raised for university projects in one day\u2014a 70 per cent increase over last year\u2019s total and an incredible 60 times more than the first Giving Tuesday in 2013. <\/p>\n\n\n

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\u201cGifts started literally at midnight,\u201d said Jenna Hobin, engagement strategy advisor, who led this year\u2019s planning.<\/p>\n<\/blockquote>\n<\/div>\n\n\n

\u201cBy 12:05 a.m., more than $50,000 had been donated through the online FutureFunder platform. By 12:10 a.m., the total was over $100,000. It was clear that something exciting was happening.\u201d<\/p>\n\n\n\n

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President Benoit-Antoine Bacon<\/figcaption><\/figure>\n\n\n\n

\u201cThe FutureFunder model is powerful because it is fundraising for the community by the community,\u201d said President Benoit-Antoine Bacon.<\/p>\n\n\n

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\u201cI want to thank all the great champions who lead projects and, of course, everyone who made a gift \u2013 what a great day for Carleton!\u201d<\/p>\n<\/blockquote>\n<\/div>\n\n\n

Momentum continued through the night and a new wave of giving started at 8 a.m. At noon, Bacon invited the community to go even further by lifting the total cap on matching funds and pledging to match every gift made to Carleton that day. <\/p>\n\n\n\n

That pledge sparked energy during the afternoon and into evening. Giving continued until literally the last minute. By the time clocks rolled over to Wednesday, there had been 2,190 gifts from close to 1,900 donors (some donors supported more than one fund). Gifts came from across Ottawa and all over the world \u2013 from New Edinburgh to New Zealand. <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

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\u201cFutureFunder project champions made all the difference,\u201d said Hobin. \u201cThey boost their projects through personal outreach and that means people they know, who might not have another connection to Carleton, were encouraged to make an impact. Supporters of the new Chicken and Boots bursary, which provides financial support for homeless or previously homeless youth, were featured on local media. They were out on Ottawa streets with signs asking people to donate, raising the profile of their project downtown.\u201d <\/p>\n\n\n\n

Social media was crucial as well. Champions and supporters were encouraged to be active online; fun challenges enabled them to win various funding prizes. For much of the day, Carleton\u2019s hashtag #TogetherforGood was trending nationally on Twitter\u2014a great boost to the university\u2019s profile in the giving community.<\/p>\n\n\n\n

For more highlights, and to read some thank-you messages from project champions, visit FutureFunder.ca<\/a>.<\/p>\n\n\n\n

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\nCarleton Newsroom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to the support of a community of donors, Tuesday, Dec. 3 – Giving Tuesday 2019 – was the greatest fundraising day in Carleton history. Over 24 straight hours of giving, donors and volunteers raised $1.025 million for 76 crowdfunding projects, as well as scholarships, bursaries, varsity funds and other critical priorities. Those funds will […]<\/p>\n","protected":false},"author":410,"featured_media":62022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-62018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases"],"acf":{"cu_post_thumbnail":"blueprint"},"_links":{"self":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts\/62018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/comments?post=62018"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts\/62018\/revisions"}],"predecessor-version":[{"id":62027,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/posts\/62018\/revisions\/62027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media\/62022"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/media?parent=62018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/categories?post=62018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carleton.ca\/news\/wp-json\/wp\/v2\/tags?post=62018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}