{"id":1349,"date":"2020-12-09T12:21:53","date_gmt":"2020-12-09T17:21:53","guid":{"rendered":"https:\/\/carleton.ca\/panl\/?post_type=cu-stories&#038;p=1349"},"modified":"2021-04-06T13:41:38","modified_gmt":"2021-04-06T17:41:38","slug":"canadahelps-offers-free-tips-and-resources-for-online-fundraising","status":"publish","type":"cu-stories","link":"https:\/\/carleton.ca\/panl\/story\/canadahelps-offers-free-tips-and-resources-for-online-fundraising\/","title":{"rendered":"CanadaHelps Offers Free Resources for Online Fundraising"},"content":{"rendered":"<p>This is the era of digital donations. Over the past 15 years, fewer Canadians have been donating to charities, yet online giving has consistently grown each year &#8212; and at an increasing rate in 2020. CanadaHelps, a technology charity that offers strategies, education and fundraising technologies to charities nationwide, released two free white papers at the end of 2020.<\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/en\/digital-donor-acquisition-ready-for-download\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2316 aligncenter\" src=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/AcquisitionCover-300x387.png\" alt=\"&quot;Digital donor acquisition: Communications channels, tips, and resources that lead to fundraising success&quot; focuses on prospecting and cultivating new donors using dozens of online tools and strategies. https:\/\/www.canadahelps.org\/en\/digital-donor-acquisition-ready-for-download\" width=\"224\" height=\"289\" srcset=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/AcquisitionCover-300x387.png 300w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/AcquisitionCover.png 400w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/a><a href=\"https:\/\/www.canadahelps.org\/en\/free-download-digital-donor-retention-achieve-fundraising-success-with-current-donors\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2317 aligncenter\" src=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/RetentionCover-300x387.png\" alt=\"&quot;Digital donor retention: Achieve fundraising success with current donors&quot; zeroes in on donor retention and stewardship best practices online (mainly e-newsletters, social media and donor management systems). https:\/\/www.canadahelps.org\/en\/free-download-digital-donor-retention-achieve-fundraising-success-with-current-donors\" width=\"224\" height=\"289\" srcset=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/RetentionCover-300x387.png 300w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/RetentionCover.png 400w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/en\/digital-donor-acquisition-ready-for-download\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Digital donor acquisition: Communications channels, tips, and resources that lead to fundraising success&#8221;<\/a> focuses on prospecting and cultivating new donors using dozens of online tools and strategies.<\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/en\/free-download-digital-donor-retention-achieve-fundraising-success-with-current-donors\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Digital donor retention: Achieve fundraising success with current donors&#8221;<\/a> zeroes in on donor retention and stewardship best practices online (mainly e-newsletters, social media and donor management systems).<\/p>\n<p class=\"c-bttn u-text-transform-u u-text-align-c\"><a class=\"c-bttn__link\" href=\"http:\/\/eepurl.com\/hdJ0J5\">While you&#039;re here, sign up for our free, monthly newsletter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past 15 years, fewer Canadians have been donating to charities, yet online giving has consistently grown each year &#8212; and at an increasing rate in 2020. To help, CanadaHelps released two free white papers recently, &#8220;Digital donor acquisition&#8221; and &#8220;Digital Donor Retention,&#8221; both of which offer detailed advice and online tools and strategies.<\/p>\n","protected":false},"template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"story-topics":[15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CanadaHelps Offers Free Resources for Online Fundraising | PANL Perspectives<\/title>\n<meta name=\"description\" content=\"Over the past 15 years, fewer Canadians have been donating to charities, yet online giving has consistently grown each year -- and at an increasing rate in 2020. To help, CanadaHelps released two free white papers recently, &quot;Digital donor acquisition&quot; and &quot;Digital Donor Retention,&quot; both of which offer detailed advice and online tools and strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/panl\/story\/canadahelps-offers-free-tips-and-resources-for-online-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CanadaHelps Offers Free Resources for Online Fundraising | PANL Perspectives\" \/>\n<meta property=\"og:description\" content=\"Over the past 15 years, fewer Canadians have been donating to charities, yet online giving has consistently grown each year -- and at an increasing rate in 2020. 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