{"id":382,"date":"2020-09-15T19:44:27","date_gmt":"2020-09-15T23:44:27","guid":{"rendered":"https:\/\/carleton.ca\/panl\/?page_id=382"},"modified":"2024-02-01T20:27:24","modified_gmt":"2024-02-02T01:27:24","slug":"online-fundraising","status":"publish","type":"page","link":"https:\/\/carleton.ca\/panl\/online-fundraising\/","title":{"rendered":"Fundraising"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fundraising | PANL Perspectives<\/title>\n<meta name=\"description\" content=\"Fundraising is a priority for most nonprofit organizations. 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is a priority for most nonprofit organizations. Online giving, specifically, is fast, low-cost and has wide reach, but it also raises new challenges for philanthropy, ethics and public policy:<\/p>\n<ul>\n<li>Charities and nonprofits, such as\u00a0<a href=\"https:\/\/www.canadahelps.org\/en\/\" target=\"_blank\" rel=\"noopener\">CanadaHelps<\/a>, use their platforms to acquire donors and solicit funds digitally, while others, like <a href=\"https:\/\/makeway.org\/solutions\/\/shared-platform\/\" target=\"_blank\" rel=\"noopener\">MakeWay<\/a> offer a platform for back-office support. Estimates are that online giving rose by 17% in 2018 in Canada, and new data indicates an even higher increase this year. Many organizations still struggle, however, with how to execute or expand online fundraising.<\/li>\n<li>Crowdfunding, often in times of crisis or personal hardship, has become popular through digital platforms, such as GoFundMe and Facebook, with <a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3686612\" target=\"_blank\" rel=\"noopener\">one academic estimating that, as of 2020, crowdfunding will raise $34 billion globally<\/a>. While this way of giving seems simple &#8212; someone asks, people give \u2013 it\u2019s actually complicated and sometimes nightmarish.<\/li>\n<\/ul>\n<p><em>PANL Perspectives<\/em> offers fundraising strategies and tips \u2013 and, more broadly, examines the challenges for organizations, donors and public policy in 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