{"id":10017,"date":"2025-11-04T11:29:53","date_gmt":"2025-11-04T16:29:53","guid":{"rendered":"https:\/\/carleton.ca\/panl\/?p=10017"},"modified":"2025-11-05T16:55:56","modified_gmt":"2025-11-05T21:55:56","slug":"keroul-by-bruno-ronfard","status":"publish","type":"post","link":"https:\/\/carleton.ca\/panl\/2025\/keroul-by-bruno-ronfard\/","title":{"rendered":"Increasing Accessibility in Qu\u00e9bec\u2019s Tourism & Culture Sectors"},"content":{"rendered":"
\"A

Bruno Ronfard, General Manager of K\u00e9roul.<\/p><\/div>\n

By Bruno Ronfard<\/a>, General Manager of K\u00e9roul<\/a>, an organization that\u2019s been making tourism and culture accessible to everyone in Quebec since 1979. This article is part of a series by PANL Perspectives<\/em> called \u201cMaking Canada Accessible<\/a>.\u201d<\/p>\n

Tourism for everyone<\/h2>\n

K\u00e9roul\u2019s mission is anchored in the belief that tourism must be for everyone, including people with disabilities. The organization has built a reputation as a driver of structural, educational and policy-based change, and its leadership, through the Destination for All<\/a> program, reflects a commitment to building inclusive, accessible, sustainable communities.<\/p>\n

K\u00e9roul\u2019s approach to reducing barriers is multi-pronged<\/strong><\/h2>\n

\"\"<\/a>Knowing and evaluating the situation.<\/strong> K\u00e9roul maintains and updates Qu\u00e9bec for All<\/a>, a database of the more than 5,000 tourism and cultural organizations and businesses that our team evaluates. In 2025, we also published a new “Qu\u00e9bec for all” (\u201cLe Qu\u00e9bec pour tous\u201d)<\/a> to help travellers understand what support is available.<\/p>\n

Promoting <\/strong>Destination for All<\/strong><\/a>, the provincial program that encourages municipalities to make urban infrastructure, transportation, tourism and local commerce more accessible and inclusive. As of 2024, several pilot projects are underway with cities such as Victoriaville, Carleton-sur-Mer, Shawinigan, Rawdon and Coaticook<\/a>, thereby demonstrating a growing commitment to inclusive tourism development.<\/p>\n

Mounting training and awareness campaigns<\/strong> continues to be central. In 2024\u20132025, K\u00e9roul provided more than 100 training sessions in accessible customer service and universal design, reaching not only tourism staff but also municipal employees, students and transport operators.<\/p>\n

Obstacles K\u00e9roul has encountered<\/strong><\/h2>\n
\"A

Photo credit: Bromont \u00a9 K\u00e9roul \/ Harmony Le Reste \u2013 Pierre Akkaoui.<\/p><\/div>\n

In pursuing this strategy, we\u2019ve faced challenges, including:<\/p>\n

Fragmented service delivery<\/strong>. A common obstacle is the disjointed nature of accessibility across sectors. For instance, even if a hotel is accessible, poor coordination with local transit or tourism attractions can undermine the overall experience.<\/p>\n

Funding and local capacity<\/strong>. Smaller municipalities often lack the expertise or budget to undertake comprehensive accessibility work. K\u00e9roul\u2019s response has been to decentralize its support, both by offering step-by-step support through Destination for All, which is tailored to each community\u2019s context, and by leveraging regional tourism associations to build local momentum.<\/p>\n

Under-recognition of non-visible disabilities.<\/strong> Many establishments still focus exclusively on physical accessibility. K\u00e9roul has addressed this through new training modules and by promoting inclusive signage, quiet spaces and sensory kits.<\/p>\n

One of the ways K\u00e9roul has attempted to overcome such barriers is to deploy our accessibility advisors<\/a> across Qu\u00e9bec: a mobile team that visits and supports tourism businesses in implementing accessibility improvements.<\/p>\n

Opportunities and successes<\/strong><\/h2>\n
\"A

Just for Laughs festival, Montr\u00e9al. Photo credit: \u00a9 K\u00e9roul \/ Harmony Le Reste \u2013 Pierre Akkaoui.<\/p><\/div>\n

K\u00e9roul\u2019s work has opened numerous doors. For example, thanks to K\u00e9roul\u2019s advocacy and the leadership of Qu\u00e9bec\u2019s Ministry of Tourism, accessibility is now embedded in Qu\u00e9bec\u2019s Sustainable Tourism Action Plan and several regional development frameworks. Also, events in Qu\u00e9bec, as well as elsewhere in Canada and abroad, have generated feedback and support, giving voice to travellers with disabilities and inspiring businesses to act.<\/p>\n

There is also growing interest in the Destination for All<\/a> program. Municipalities are increasingly eager to pursue the label, not just for recognition but as a roadmap for inclusive development. In 2024, K\u00e9roul helped complete readiness evaluations in five new cities.<\/p>\n

Lessons for other organizations<\/strong><\/h2>\n
\"Two

Mus\u00e9e national des beaux-arts du Qu\u00e9bec, Qu\u00e9bec. Photo credit: \u00a9 TQ-G. Leroyer.<\/p><\/div>\n

K\u00e9roul\u2019s work offers practical and strategic lessons:<\/p>\n

Think comprehensively<\/strong>. For K\u00e9roul, accessibility must link tourism, transit, urban design and commerce. The Destination for All model forces this systems-level thinking and breaks down silos.<\/p>\n

Work with \u2013 not just for \u2013 people with disabilities<\/strong>. Our consistent co-development with community partners and people with lived experience has been key to trust and relevance.<\/p>\n

Use recognition as motivation.<\/strong> K\u00e9roul\u2019s accessibility evaluation and consulting motivate organizations to act by publicly promoting their efforts.<\/p>\n

Don\u2019t wait for perfection. <\/strong>In our experience, progress is iterative. Small improvements, such as clearer signage, service-dog policies or staff training, can have immediate impact.<\/p>\n

Advice for non-disabled individuals<\/strong><\/h2>\n

Everyone has a role to play in building an inclusive society. For those without disabilities, observe your environment. Where are the stairs without ramps? Which websites lack alt-text? Whose voices are missing from the conversation?<\/p>\n

You can advocate and amplify \u2013 by supporting inclusive design in your workplace, for instance, or asking questions when attending events and constructively highlighting accessibility gaps. Choose accessible options; use and recommend businesses and destinations that invest in accessibility, because demand drives change.<\/p><\/blockquote>\n

Educate yourself. K\u00e9roul offers free resources online<\/a>. Whether you\u2019re an employer, traveler or community member, there\u2019s something to learn.<\/p>\n

Driving accessibility forward<\/strong><\/h2>\n

K\u00e9roul, with the help of Qu\u00e9bec\u2019s Ministry of Tourism, proves that accessible tourism isn\u2019t just a human right. It\u2019s also a smart, sustainable and socially enriching investment. With Destination for All<\/a> as a blueprint and partnerships across sectors, K\u00e9roul is setting the standard for what it means to travel \u2013 and belong \u2013 without barriers.<\/p>\n

Bruno Ronfard is on LinkedIn<\/a>. Photos are courtesy of K\u00e9roul.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By Bruno Ronfard, General Manager of K\u00e9roul, an organization that\u2019s been making tourism and culture accessible to everyone in Quebec since 1979. This article is part of a series by PANL Perspectives called \u201cMaking Canada Accessible.\u201d Tourism for everyone K\u00e9roul\u2019s mission is anchored in the belief that tourism must be for everyone, including people with […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3135,549,167],"tags":[2976,443,442,3263,3251,3246,66,77,3256,355,73,81,811,97,3259,3254,962,393,2881,3250,1827,1828,2188,577,570,408,56,1671,52,3247,98,985,90,426,1410,111,3248,291,989,3178,2544,1279,76,96,813,424,3262,71,82,425,812,124,74,75,84,72,2201,423,251,182,427,434,1444,3253,3264,3258,185,229,326,578,371,83,3257,475,814,616,444,171,3252,893,3249,162,3261,3260,78,79,3255,1039,986],"yoast_head":"\nIncreasing Accessibility in Qu\u00e9bec\u2019s Tourism & Culture Sectors | PANL<\/title>\n<meta name=\"description\" content=\"By Bruno Ronfard, General Manager of K\u00e9roul, an organization that\u2019s been making tourism and culture accessible to everyone in Quebec since 1979. 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