{"id":9300,"date":"2024-12-19T15:45:17","date_gmt":"2024-12-19T20:45:17","guid":{"rendered":"https:\/\/carleton.ca\/panl\/?p=9300"},"modified":"2024-12-19T16:42:32","modified_gmt":"2024-12-19T21:42:32","slug":"givingtuesday-creates-better-data-for-nonprofit-sector","status":"publish","type":"post","link":"https:\/\/carleton.ca\/panl\/2024\/givingtuesday-creates-better-data-for-nonprofit-sector\/","title":{"rendered":"GivingTuesday Is Creating Better Data &#038; Tools for Our Sector"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-9303 alignright\" src=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/Samir_Khan_MCFoundation-300x258-1.jpg\" alt=\"\" width=\"242\" height=\"247\" \/><strong>Samir Khan<\/strong> is the Director of Research with the US-based organization <a href=\"https:\/\/www.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\">GivingTuesday<\/a>, which inspires hundreds of millions of people around the world to give, collaborate and celebrate generosity on GivingTuesday (usually the first Tuesday of December). In Canada, $16 million was raised on GivingTuesday (Dec. 3, 2024), and in the US, <a href=\"https:\/\/www.givingtuesday.org\/blog\/givingtuesday-2024-record-breaking-results\" target=\"_blank\" rel=\"noopener\">$3.6 billion was donated on the same day.<\/a> He spoke to <em>PANL Perspectives<\/em> about what his organization is doing in terms of data collection and tools \u2013 and its research and use of generative AI. He also shared an overview and a walkthrough of Data Commons projects: <a href=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/GivingTuesday-Data-Commons-Overview-for-Academic-Researchers-Oct-2024.pdf\" target=\"_blank\" rel=\"noopener\">GivingTuesday Data Commons &#8211; Overview for Academic Researchers (Oct 2024) <\/a>and <a href=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/GivingTuesday-Data-Commons-Asset-Walkthrough.pdf\" target=\"_blank\" rel=\"noopener\">GivingTuesday Data Commons &#8211; Asset Walkthrough<\/a>, which reviews about a dozen Core Data Projects and Special Projects.<\/p>\n<h2><strong>Question: What is GivingTuesday doing in terms of data related to the nonprofit sector?<\/strong><\/h2>\n<p><strong>Samir Khan<\/strong>: GivingTuesday is creating better data, better tools and better insights about what&#8217;s going on in our sector &#8212; from individuals&#8217; and institutional behaviours to trends in the nonprofit sector to how the social sector, writ large, is being resourced. This includes working with networks that aren\u2019t government and aren\u2019t nonprofits, such as Kickstarter and social enterprises.<\/p>\n<div class=\"u-video-wrapper\"><iframe loading=\"lazy\" title=\"Samir Khan discusses uses of generative AI in the nonprofit sector, in Nov 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4q-owhqlbII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Our research initiatives are held together by a research agenda that covers three topics:<\/p>\n<ol>\n<li>understanding how resources are mobilized in the social sector;<\/li>\n<li>understanding how people feel and what they do in terms of support work in their communities; and<\/li>\n<li>understanding GivingTuesday as a lynchpin for diverse actors who work together on community participation and resource mobilization.<\/li>\n<\/ol>\n<div id=\"attachment_9311\" style=\"width: 493px\" class=\"wp-caption alignright\"><a href=\"https:\/\/data.givingtuesday.org\/fep-report\/\" target=\"_blank\" rel=\"noopener\"><img aria-describedby=\"caption-attachment-9311\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-9311\" src=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/FEPGraphic-300x110.png\" alt=\"GivingTuesday\u2019s Data Commons contains the Fundraising Effectiveness Project (FEP), which structures private data for a sectoral-eye view and is available for free to the public. For example, in the second quarter of 2024, GivingTuesday tracked a 3.7% increase in dollars raised in the US, while the number of donors and donor retention fell by -3.9% and -4.5%, respectively.\" width=\"483\" height=\"177\" srcset=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/FEPGraphic-300x110.png 300w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/FEPGraphic-400x147.png 400w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/FEPGraphic-768x282.png 768w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/FEPGraphic-700x257.png 700w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/FEPGraphic.png 900w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/a><p id=\"caption-attachment-9311\" class=\"wp-caption-text\">GivingTuesday\u2019s Data Commons contains the Fundraising Effectiveness Project (FEP), which structures private data for a sectoral-eye view and is available for free to the public. For example, in the second quarter of 2024, GivingTuesday tracked a 3.7% increase in dollars raised in the US, while the number of donors and donor retention fell by -3.9% and -4.5%, respectively.<\/p><\/div>\n<p>For instance, <a href=\"https:\/\/www.givingtuesday.org\/data-commons\/\" target=\"_blank\" rel=\"noopener\">Data Commons<\/a> provides infrastructure and research technology that enables the collection, exploration and sharing of data wherever it might exist. So, we\u2019re partly a think tank, partly a technology service, and partly a complex series of relationships with the public and private sectors. We\u2019ve created platforms such as the \u201c<a href=\"https:\/\/990data.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\">990 Data Infrastructure Project<\/a>\u201d and the <a href=\"https:\/\/data.givingtuesday.org\/fep-report\" target=\"_blank\" rel=\"noopener\">Fundraising Effectiveness Project (FEP)<\/a> \u2013 and when you go to <a href=\"https:\/\/www.givingtuesday.org\/data-commons\/\" target=\"_blank\" rel=\"noopener\">Data Commons<\/a>, you&#8217;ll see a bunch of other free survey data and insights that are readable and usable for research.<\/p>\n<h2><strong>Q: Which data is Canadian and which, global?<\/strong><\/h2>\n<div id=\"attachment_9312\" style=\"width: 366px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.lookback.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\"><img aria-describedby=\"caption-attachment-9312\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-9312\" src=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/TheGivingBridge-300x218.png\" alt=\"\u201cThe Giving Bridge&quot; investigates the nature of generosity globally using GivingTuesday datasets.\" width=\"356\" height=\"259\" srcset=\"https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/TheGivingBridge-300x218.png 300w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/TheGivingBridge-400x291.png 400w, https:\/\/carleton.ca\/panl\/wp-content\/uploads\/\/TheGivingBridge.png 500w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/a><p id=\"caption-attachment-9312\" class=\"wp-caption-text\">\u201cThe Giving Bridge&#8221; investigates the nature of generosity globally using GivingTuesday datasets.<\/p><\/div>\n<p><strong>Samir Khan<\/strong>: We have annual surveys about giving behaviour in Canada &#8212; something called the <a href=\"https:\/\/www.lookback.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\">Global Omnibus Survey<\/a>, which has about three years of one-year snapshots of data. These were highlighted most recently in \u201cThe Giving Bridge: A Lookback at 2023 Trends in Global Generosity,\u201d which investigates the nature of generosity globally using datasets. In Canada, as in the US, we see the same trend: a large group of people give in multiple ways.<\/p>\n<p>We also house and curate datasets about giving from around the world \u2013 through <a href=\"https:\/\/www.givingtuesday.org\/about\/#Hubs\" target=\"_blank\" rel=\"noopener\">hubs<\/a>. In addition to the <a href=\"https:\/\/www.givingtuesday.org\/united-states-canada-hub\/\" target=\"_blank\" rel=\"noopener\">United States and Canada Hub<\/a>, the <a href=\"https:\/\/www.givingtuesday.org\/india\/\" target=\"_blank\" rel=\"noopener\">GivingTuesday India Hub<\/a> supports research about the \u201ceveryday giving market,\u201d which looks at what Indians do to support causes and issues they care about. Also, we&#8217;re forging partnerships in the <a href=\"https:\/\/www.givingtuesday.org\/latinamerica-caribbean\/\" target=\"_blank\" rel=\"noopener\">Latin American and the Caribbean Hub<\/a>, with research institutes there, to do similar types of projects.<\/p>\n<h2><strong>Q: What work are you most proud of at GivingTuesday \u2013 or what stands out for you?<\/strong><\/h2>\n<p><strong>Samir Khan<\/strong>: In what feels like an increasingly fragmented and polarized time, what&#8217;s impressive to me is the data showing large numbers of people participating, donating and supporting charitable work in their communities \u2013 across many demographics. A lot of people worry about the slow decline in numbers of people participating and donating, compared to 20 years ago, but I still think there&#8217;s a lot more strength in community-purpose and social-purpose organizations than people think there is.<\/p>\n<h2><strong>Q: Do you track or collect data related to Kickstarter, GoFundMe or other crowdfunding platforms?<\/strong><\/h2>\n<p><strong>Samir Khan<\/strong>: In datasets, we can see how many people are giving to individuals and can understand a bit about whether that giving is being mediated by one of those platforms. One thing that we\u2019ve found in our datasets is that, in aggregate, people who give one way tend to give in a whole bunch of different ways to both individuals and formal nonprofits \u2013 and they tend to volunteer time as well.<\/p>\n<p>Some people might say, \u201cSupporting causes through crowdfunders is wrong, because of verification problems,\u201d but it\u2019s worth asking about those donors\u2019 motivations and connections, especially because crowdfunders have evolved with new technologies. There&#8217;s probably a lot more to learn from that giving behaviour than to be fearful of.<\/p>\n<div class=\"u-video-wrapper\"><iframe loading=\"lazy\" title=\"Samir Khan talks about GivingTuesday&#039;s uses of AI tools &amp; LLMs -- and their serious limitations.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_ntw_KFB0rs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><strong>Q: Is GivingTuesday using generative AI tools \u2013 or researching the topic of new AI tools?<\/strong><\/h2>\n<p><strong>Samir Khan<\/strong>: We published the global results of an AI readiness survey, \u201c<a href=\"https:\/\/ai.givingtuesday.org\/ai-readiness-report-2024\" target=\"_blank\" rel=\"noopener\">Where Are We Now? AI Readiness and Adoption in the Nonprofit Sector in 2024.<\/a>\u201d It wasn&#8217;t a representative sample, but we learned that people are using generative AI to be more productive, such as creating a good first draft of something that they can edit &#8212; and that saves them time. But I think, you know, in 10 years, we&#8217;ll look up and ask ourselves if all that investment in AI was needed, whether the benefits were worth it. It&#8217;s an exciting time, assuming people know the limitations of the technology, such as \u201challucinations.\u201d<\/p>\n<blockquote><p>Our data science team has embraced AI in creative ways, using large language models (LLMs) to help them parse certain types of datasets \u2013 like qualitative datasets or plain-text datasets. The goal is to get AI to do more grunt work more quickly. Many folks are also using it to help them to generate first ideas for certain types of code that they know that they have to write, code that&#8217;s relatively predictable.<\/p><\/blockquote>\n<p>In terms of statistical modeling, though, I haven\u2019t seen examples where AI has been able to do rigorous regression analysis. Maybe some of your readers or viewers will correct me. This is in the realm of social science research. I won\u2019t speak about its applications for medical research, which I know a lot of people are excited about. Essentially, AI hasn\u2019t been able to show evidence of reasoning that a human researcher would apply in a statistical or in a regression-analysis context. That&#8217;s my understanding of it. I might be wrong by the time this goes up!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samir Khan is the Director of Research with the US-based organization GivingTuesday, which inspires hundreds of millions of people around the world to give, collaborate and celebrate generosity on GivingTuesday (usually the first Tuesday of December). In Canada, $16 million was raised on GivingTuesday (Dec. 3, 2024), and in the US, $3.6 billion was donated [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2971,391,549,167],"tags":[397,2507,3024,443,442,890,710,3021,66,77,355,73,81,811,97,3022,393,838,3020,3019,3018,1827,3017,1828,577,408,3026,56,1671,52,3025,2929,98,985,90,426,111,291,2544,1945,1279,76,96,813,424,71,82,425,812,124,74,75,84,72,423,251,182,427,434,185,229,326,578,3016,371,83,475,814,3023,616,444,171,893,78,79,1039,986],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GivingTuesday Is Creating Better Data 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