{"id":3653,"date":"2020-06-01T12:21:42","date_gmt":"2020-06-01T16:21:42","guid":{"rendered":"https:\/\/carleton.ca\/politicalmanagement\/?post_type=cu-people&#038;p=3653"},"modified":"2026-01-27T12:57:52","modified_gmt":"2026-01-27T17:57:52","slug":"jeni-armstrong","status":"publish","type":"cu-people","link":"https:\/\/carleton.ca\/politicalmanagement\/people\/jeni-armstrong\/","title":{"rendered":"Jeni Armstrong"},"content":{"rendered":"<p><span data-contrast=\"auto\">Jeni Armstrong joined the Riddell Graduate Program in Political Management in 2020, and brings more than two decades of hands-on experience to her role. As a political staffer, she served as Prime Minister Justin Trudeau\u2019s lead speechwriter \u2014 including during his time in Opposition \u2014\u202fand as director of communications to former finance minister Bill Morneau. During her time on Parliament Hill, Jeni \u201cheld the pen\u201d on four federal budgets and two winning political platforms. Her work experience also includes many years in the private sector, both as head of her own communications consultancy and as a communications and media specialist for Restaurants Canada, Canada\u2019s national restaurant and foodservice industry association. As one of the program\u2019s core faculty members, Jeni primarily teaches political communications, and also serves as the program\u2019s mentorship coordinator, helping new students make connections with MPM alumni and the broader political community. <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Recent Courses<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">POLM 3000 \/ COMS 3100 \/ PSCI 3410: Introduction to Political Management<\/span><\/p>\n<p><span data-contrast=\"auto\">POLM 5004: Advanced Strategic Communications<\/span><\/p>\n<p><span data-contrast=\"auto\">POLM 5007: Writing in a Political Context <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">POLM 5009: Media Relations<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>POLM 5099: Practicum Placement (Coordinator, Academic Supervisor)<\/p>\n<p><span data-contrast=\"auto\">POLM 5018: Strategic Communications\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">PAPM 4000D: Capstone Seminar (Communication and Policy Studies)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Selected Media<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.cbc.ca\/listen\/live-radio\/1-2-as-it-happens\/clip\/16193660-what-carney-saying-two-major-speeches-week\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none\">What was Carney saying in two major speeches this week?<\/span><\/a><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-strikethrough-none text-decoration-none\"> (Jan. 22, 2026; As It Happens on CBC Radio)<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/nationalpost.com\/news\/canada\/analyzing-carney-trump-oval-office-meeting\">Carney &#8216;let Trump be the star&#8217;: Analyzing the Oval Office meeting<\/a> (May 6, 2025, National Post)<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=_iPFIeWe3qA\">Inside the art of political speechwriting<\/a> (April 16, 2025, The Agenda on TVOntario)<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/nationalpost.com\/news\/world\/donald-trumps-inaugural-address-deconstructed-full-text-analysis\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none\">Donald Trump&#8217;s inaugural address, deconstructed<\/span><\/a><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-strikethrough-none text-decoration-none\"> (Jan. 20, 2025, National Post)<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/podcasts.apple.com\/no\/podcast\/how-garbage-creates-an-environmental-and\/id1604604064?i=1000622361018\"><span data-contrast=\"none\">Interview re: federal cabinet shuffle<\/span><\/a><span data-contrast=\"auto\"> (July 25, 2023; A Little More Conversation with Ben O&#8217;Hara-Byrne on Corus Radio)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/ca.style.yahoo.com\/second-liberal-minister-says-she-135544204.html\"><span data-contrast=\"none\">Four ministers won&#8217;t seek re-election, cabinet shuffle expected as soon as Wednesday<\/span><\/a><span data-contrast=\"auto\"> (July 25, 2023; The Canadian Press)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.hilltimes.com\/story\/2023\/05\/31\/signed-sealed-delivered-why-you-should-write-yourself-a-letter\/388470\/\"><span data-contrast=\"none\">Signed, sealed, delivered: why you should write yourself a letter<\/span><\/a><span data-contrast=\"auto\"> (May 31, 2023; The Hill Times)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.politico.com\/newsletters\/ottawa-playbook\/2022\/08\/03\/summer-of-echoes-00049418\"><span data-contrast=\"none\">Summer of echoes<\/span><\/a><span data-contrast=\"auto\"> (August 3, 2022; Politico \/ Ottawa Playbook)<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.hilltimes.com\/story\/2021\/05\/26\/simply-your-language-to-amplify-the-message\/269046\/\"><span data-contrast=\"none\">Simplify your language to amplify your message<\/span><\/a><span data-contrast=\"auto\"> (May 26, 2021; The Hill Times)<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=dTqpNiuKeVU\"><span data-contrast=\"none\">Throne speech gets mixed reviews from former speechwriters<\/span><\/a><span data-contrast=\"auto\"> (Sept. 23, 2020; CBC-TV: Power &amp; Politics)<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=AolJCqP3X6A\"><span data-contrast=\"none\">What goes into writing a throne speech?<\/span><\/a><span data-contrast=\"auto\"> (Sept. 16, 2020; CBC-TV: Power &amp; Politics)<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.ctvnews.ca\/politics\/110-days-81-addresses-to-the-nation-what-pm-trudeau-s-covid-19-messaging-reveals-1.5019550?cache=yes\"><span data-contrast=\"none\">110 days. 81 addresses to the nation.<\/span><\/a><span data-contrast=\"auto\"> What PM Trudeau\u2019s COVID-19 messaging reveals (July 13, 2020; CTV News)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Selected Publications:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Armstrong, J., Marland, A., &amp; Arnold, D. &#8220;Justin Trudeau: Government by Cabinet is Back&#8221; in S. Azzi and P. Dutil (eds.,) <a href=\"https:\/\/utppublishing.com\/doi\/book\/10.3138\/9781487558970\">Statecraft: Prime Ministers in Canada and their Cabinets<\/a>, Toronto: University of Toronto Press. (September 2025)<\/span><\/p>\n<p><span data-contrast=\"auto\">Armstrong, J. &amp; Marland, A. &#8220;Pandemic Communications: How Leaders Encouraged Canadians to Stay the Blazes Home&#8221; in K. Brock and G. Hale (eds.), <a href=\"https:\/\/utppublishing.com\/doi\/book\/10.3138\/9781487548117\">Managing Federalism Through Pandemic<\/a>, Toronto: University of Toronto Press. (November 2023)<\/span><\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_links_to":"","_links_to_target":""},"people-type":[4],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jeni Armstrong - Political Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/politicalmanagement\/people\/jeni-armstrong\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carleton.ca\/politicalmanagement\/people\/jeni-armstrong\/\",\"url\":\"https:\/\/carleton.ca\/politicalmanagement\/people\/jeni-armstrong\/\",\"name\":\"Jeni Armstrong - 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