Reaching financial goals can be tough, especially when you are prone to impulse buys.
Mariya Davydenko, a PhD student in Psychology, is researching self-control strategies to help people reach their financial goals. She is particularly interested in whether people use self-control strategies in their daily life and whether these strategies are effective tools for pursuing financial goals.
“What first sparked my interest in applied and decision-making research was the behavioural insights movement, explained Davydenko. “After reading “Nudge” by Richard Thaler and Cass Sunstein, I became fascinated with how concepts in social psychology were being applied in the real world to create meaningful and practical change.”