{"id":43,"date":"2020-09-29T13:21:33","date_gmt":"2020-09-29T17:21:33","guid":{"rendered":"https:\/\/carleton.ca\/reputation\/?page_id=43"},"modified":"2021-05-28T16:06:10","modified_gmt":"2021-05-28T20:06:10","slug":"community-engagement","status":"publish","type":"page","link":"https:\/\/carleton.ca\/reputation\/community-engagement\/","title":{"rendered":"Community Engagement"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Consultation Schedule<\/span><\/strong><\/td>\nDate<\/span><\/strong><\/td>\nTime<\/span><\/strong><\/td>\n<\/tr>\n
Discovery Sessions<\/td>\nSummer 2020<\/td>\nVarious<\/td>\n<\/tr>\n
Advancement and University Relations Committee (Presentation)<\/td>\nSeptember 21, 2020<\/td>\n11:00 a.m. \u2013 1:00 p.m.<\/td>\n<\/tr>\n
Brand Workshop<\/td>\nOctober 6, 2020<\/td>\n9:30 a.m. \u2013 12:00 p.m.<\/td>\n<\/tr>\n
Brand Workshop<\/td>\nOctober 8, 2020<\/td>\n1:30 p.m. \u2013 4:00 p.m.<\/td>\n<\/tr>\n
Board of Governors Steering Committee<\/td>\nOctober 13, 2020<\/td>\n9:30 a.m. \u2013 11:00 a.m.<\/td>\n<\/tr>\n
Focus Group (Board of Governors)<\/td>\nOctober 8, 2020<\/td>\n3:30 p.m. \u2013 5:00 p.m.<\/td>\n<\/tr>\n
Brand Workshop (Sprott)<\/td>\nOctober 15, 2020<\/td>\n1:30 p.m. \u2013 4:00 p.m.<\/td>\n<\/tr>\n
Brand Workshop (Research)<\/td>\nOctober 20, 2020<\/td>\n9:30 a.m. \u2013 12:00 p.m.<\/td>\n<\/tr>\n
Focus Group (Research)<\/td>\nOctober 1, 2020<\/td>\n9:00 a.m. \u2013 10:30 a.m.<\/td>\n<\/tr>\n
Focus Group<\/td>\nOctober 1, 2020<\/td>\n9:30 a.m. \u2013 11:00 a.m.<\/td>\n<\/tr>\n
Focus Group<\/td>\nOctober 2, 2020<\/td>\n10:30 a.m. \u201312:00 p.m.<\/td>\n<\/tr>\n
Focus Group<\/td>\nOctober 6, 2020<\/td>\n3:00 p.m. \u2013 4:30 p.m.<\/td>\n<\/tr>\n
Focus Group<\/td>\nOctober 6, 2020<\/td>\n3:00 p.m. \u2013 4:00 p.m.<\/td>\n<\/tr>\n
Focus Group<\/td>\nOctober 7, 2020<\/td>\n1:00 p.m. \u2013 2:30 p.m.<\/td>\n<\/tr>\n
Focus Group<\/td>\nOctober 8, 2020<\/td>\n11:00 a.m. \u2013 12:00 p.m.<\/td>\n<\/tr>\n
Focus Group (Board of Governors)<\/td>\nOctober 8, 2020<\/td>\n3:00 p.m. \u2013 5:00 p.m.<\/td>\n<\/tr>\n
Focus Group (Sprott)<\/td>\nNovember 6, 2020<\/td>\n2:30 p.m. \u2013 4:00 p.m.<\/td>\n<\/tr>\n
Focus Group (Undergraduate Students)<\/td>\nOctober 23, 2020<\/td>\n1:00 p.m. \u2013 2:00 p.m.<\/td>\n<\/tr>\n
Focus Group (Undergraduate Students)<\/td>\nOctober 27, 2020<\/td>\n6:15 p.m. \u2013 7:15 p.m.<\/td>\n<\/tr>\n
Focus Group (Graduate Students)<\/td>\nOctober 23, 2020<\/td>\n4:00 p.m. \u2013 5:00 p.m.<\/td>\n<\/tr>\n
Focus Group (Alumni)<\/td>\nNovember 4, 2020<\/td>\n2:00 p.m. \u2013 3:30 p.m.<\/td>\n<\/tr>\n
Board of Governors (Consultations)<\/td>\nOctober 17, 2020<\/td>\n12:10 p.m. \u2013 1:10 p.m.<\/td>\n<\/tr>\n
SIPC Forum (Consultations)<\/td>\nOctober 29, 2020<\/td>\n10:30 a.m. \u2013 12:00 p.m.<\/td>\n<\/tr>\n
Academic Heads Roundtable (Consultations)<\/td>\nNovember 10, 2020<\/td>\n10:00 a.m. \u2013 12:00 p.m.<\/td>\n<\/tr>\n
In-depth Interviews (Internal)<\/td>\nMid-October<\/td>\nVarious<\/td>\n<\/tr>\n
In-depth Interviews (External)<\/td>\nEarly November<\/td>\nVarious<\/td>\n<\/tr>\n
Communicators Meeting (Consultations)<\/td>\nDecember 1, 2020<\/td>\n1:30 p.m. \u2013 2:30 p.m.<\/td>\n<\/tr>\n
President Advisory Group (PAG) (Presentation)<\/td>\nDecember 7, 2020<\/td>\n9:00 a.m. \u2013 10:00 a.m.<\/td>\n<\/tr>\n
Survey Carleton Community<\/td>\nNovember 26 – December 16, 2021<\/td>\n<\/td>\n<\/tr>\n
President Advisory Group (PAG) (Presentation)\u00a0<\/td>\nThursday, January 21, 2021<\/td>\n9:30 a.m. – 10:30 a.m.<\/td>\n<\/tr>\n
Advancement and University Relations Committee (Presentation)<\/td>\nMonday, January 25, 2021<\/td>\n1:00 p.m. – 3:00 p.m.<\/td>\n<\/tr>\n
Communicators Meetings (Presentation)<\/td>\nTuesday, January 26, 2021<\/td>\n2:30 p.m. – 3:30 p.m.<\/td>\n<\/tr>\n
SIPC Retreat (Presentation)<\/td>\nWednesday, January 27, 2021<\/td>\n10:50 a.m. – 11:50 a.m<\/td>\n<\/tr>\n
Senate (Presentation)<\/td>\nFriday, January 29, 2021<\/td>\n2:00 p.m. – 4:00 p.m.<\/td>\n<\/tr>\n
Student Government Lunch (Consultation)<\/td>\nFriday, February 5, 2021<\/td>\n12:00 p.m. – 12:30 p.m.<\/td>\n<\/tr>\n
Sprott (Consultation)<\/td>\nThursday, February 18, 2021<\/td>\n12:30 p.m. – 1:30 p.m.<\/td>\n<\/tr>\n
REP-C (Presentation)<\/td>\nTuesday, February 23, 2021<\/td>\n10:00 a.m. – 11:00 a.m.<\/td>\n<\/tr>\n
Sprott (Presentation)<\/td>\nMonday, March 1, 2021<\/td>\n2:00 p.m. –\u00a0 3:00 p.m<\/td>\n<\/tr>\n
Faculty of Science (Presentation)<\/td>\nThursday, March 18, 2021<\/td>\n1:00 p.m. – 2:00 p.m.<\/td>\n<\/tr>\n
Faculty of Public Affairs (Presentation)<\/td>\nWednesday, March 17, 2021<\/td>\n9:30 a.m – 10:15 a.m<\/td>\n<\/tr>\n
Faculty of Engineering and Design (Presentation)<\/td>\nMonday, March 22, 2021<\/td>\n1:00 p.m. –\u00a0 2:00 p.m<\/td>\n<\/tr>\n
REP-C (Presentation)<\/td>\nWednesday, March 24, 2021<\/td>\n3:30 p.m. – 4:30 p.m.<\/td>\n<\/tr>\n
Student Government Lunch (Presentation)<\/td>\nTuesday, March 30, 2021<\/td>\n12:00 p.m. – 12:30 p.m.<\/td>\n<\/tr>\n
Survey Carleton Community<\/td>\nApril 1 – 8, 2021<\/td>\n<\/td>\n<\/tr>\n
Faulty of Arts and Social Science (Presentation)<\/td>\nFriday, April 16, 2021<\/td>\n1:10 p.m – 2:00 p.m.<\/td>\n<\/tr>\n
President Advisory Group (PAG) (Presentation)\u00a0<\/td>\nMonday, April 19, 2021<\/td>\n9:00 a.m. \u2013 10:30 a.m.<\/td>\n<\/tr>\n
Board of Governors Steering Committee (Presentation)\u00a0<\/td>\nWednesday, April 21, 2021<\/td>\n3:00 p.m. – 5:00 p.m.<\/td>\n<\/tr>\n
Faculty Public Affairs (Presentation)\u00a0<\/td>\nThursday, April 22, 2021<\/td>\n9:50 a.m. \u2013 10: 20\u00a0 a.m.<\/td>\n<\/tr>\n
Advancement and University Relations Committee (Presentation)<\/td>\nWednesday, April 21, 2021<\/td>\n1:00 p.m. – 3:00 p.m.<\/td>\n<\/tr>\n
SIPC (Presentation)<\/td>\nTuesday, April 27, 2021<\/td>\n\u00a09:10 a.m \u2013 9:50 a.m.<\/td>\n<\/tr>\n
Board of Governors (Presentation)<\/td>\nThursday, April 29, 2021<\/td>\n3:00 p.m. – 6:30 p.m.<\/td>\n<\/tr>\n
REP-C (Presentation)<\/td>\nWednesday, May 19, 2021<\/td>\n3:30 p.m. – 4:30 p.m.<\/td>\n<\/tr>\n
Academic Heads Roundtable (Consultation)<\/td>\nThursday, May 27, 2021<\/td>\n1:00 p.m. – 2:30 p.m.<\/td>\n<\/tr>\n
Senate (Presentation)<\/td>\nFriday, May 28, 2021<\/td>\n3:15 p.m. – 3:45 p.m.<\/td>\n<\/tr>\n
Board of Governors (Presentation)<\/td>\nTuesday, June 1, 2021<\/td>\n3:00 p.m. – 6:00 p.m.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Discovery Sessions<\/u><\/h4>\n

The discovery sessions were conducted with the REP Working Group. The sessions allowed for knowledge transfer including preliminary understanding of the vision of new brand, key strengths, weaknesses, challenges and opportunities and target audiences.<\/p>\n

Brand Workshops<\/u><\/h4>\n

The brand workshop is an interactive session with stakeholders from across the Carleton community.<\/p>\n

The goals of the brand workshop are to:<\/p>\n

    \n
  • Gather valuable information, knowledge, diverse perspectives from internal stakeholders<\/li>\n
  • Foster alignment on vision, key brand issues and challenges<\/li>\n
  • Create shared ownership in both the brand development process and its outcome through participants\u2019 contribution and involvement<\/li>\n<\/ul>\n

    Focus Groups<\/u><\/h4>\n

    The discussion format facilitates participants building on each others\u2019 ideas, and the moderator is able to probe and guide the discussion in real-time.\u00a0 This portion of the research is designed to:<\/p>\n

      \n
    • Understand brand perceptions and sensitivities<\/li>\n
    • Gauge alignment of internal and external communication<\/li>\n
    • Identify opportunities for brand building<\/li>\n<\/ul>\n

      Consultations<\/u><\/h4>\n

      The consultation session are aimed to share the strategies and process put forward for the Reputation Enhancement Project.\u00a0 The sessions will allow for additional feedback with stakeholders from across the Carleton community.<\/p>\n

      In-depth Interviews<\/u><\/h4>\n

      The research also includes conducting a series of in-depth interviews with key internal stakeholders, government agencies, economic development agency, employers, and other members in the higher education community.<\/p>\n

      Online Surveys<\/u><\/h4>\n

      The November online survey assessed the brand and reputation of the university across both internal and external stakeholders.<\/p>\n

      The April online survey enabled the community to provide their feedback on both the university and Sprott logos. The results led to the development of full visual identities and a national brand campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Consultation Schedule Date Time Discovery Sessions Summer 2020 Various Advancement and University Relations Committee (Presentation) September 21, 2020 11:00 a.m. \u2013 1:00 p.m. Brand Workshop October 6, 2020 9:30 a.m. \u2013 12:00 p.m. Brand Workshop October 8, 2020 1:30 p.m. \u2013 4:00 p.m. Board of Governors Steering Committee October 13, 2020 9:30 a.m. \u2013 11:00 […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"\nCommunity Engagement - Reputation Enhancement Project<\/title>\n<meta name=\"description\" content=\"Consultation Schedule Date Time Discovery Sessions Summer 2020 Various Advancement and University Relations Committee (Presentation) September 21, 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