With an expected April publication date, this new book, co-edited by Richard Nimijean,  highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada.

Has the Trudeau government lived up to its claim that Canada is back? The book highlights the challenges that emerge when governments provide optimistic visions for meaningful transformation, but then do not end up leading meaningful change.

Canada, Nation Branding and Domestic Politics

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