Past Event! Note: this event has already taken place.

Strategic Planning Speaker Series: The Reputation Research Report

September 19, 2019 at 10:00 AM to 11:30 AM

Location:270 and 272 Residence Commons
Audience:Staff and Faculty
Contact Email:StrategicPlan@carleton.ca

Intended Audience: Carleton campus community – faculty, staff and students.
Note: Specific consultations will be scheduled with students, alumni and external partners.

Earlier this year, Carleton engaged The Strategic Counsel, a leading market research firm, to undertake a comprehensive research project to better understand public perceptions of the university. The 2019 Reputation Research Project involved interviews and focus groups with internal and external stakeholders, as well as online surveys of students, faculty, staff and alumni. One of the project’s goals was to collect data from a variety of sources that would help to inform the development of Carleton’s brand strategy. The Strategic Integrated Planning Task Force invites you to hear about some of the preliminary results of the project from Pam Ward, The Strategic Counsel’s Principal.

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About the Speaker

Pam Ward

Pam Ward is a Principal with The Strategic Counsel, a national full-service public opinion and marketing research firm established in 1995. Pam has been providing insights-based counsel to clients in the public, not-for-profit, and private sectors for more than two decades, with a particular focus on higher education. She has extensive expertise in conducting market research in the education sector, including on behalf of more than 20 post-secondary institutions and associations nationally.