Those under 30 are the most likely to decide to subscribe to an online news site as a result of having temporary free access to COVID-19 news that is normally behind paywalls.
The findings are part of a Carleton University School of Journalism and Communication survey of the attitudes of 2,000 Canadians to health information and the media during the COVID-19 pandemic conducted by Abacus Data from May 2 to May 8.
“That’s a potential bright spot for news organizations struggling to find new sources of revenue after the continuing collapse of advertising,” says Christopher Waddell, a professor in the school and one of the co-researchers overseeing the project. “But it tempered by the fact that almost four-fifths of those surveyed think all news should be free all the time.”
Waddell conducted this research with fellow School of Journalism and Communication faculty members: Brett Popplewell, Sarah Everts and Josh Greenberg. The survey was done through Abacus Data and funded by the Faculty of Public Affairs. Read the full story here.
Friday, May 29, 2020 in General, Journalism News
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