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Why Communication & Media?

To study communication is to study connection.

Touching on everything from cave paintings to conversations, and from smoke signals to drones, the field of communication refers knowledge that deals with one important issue: how humans connect with one another.

Communication matters because connection matters. It involves the study of the production, distribution and reception of messages, and this reveals more about human connection than many of us realize. Nearly everything we do today – from how we learn, to how we work, to how we bank, shop, date and drive – is being transformed by media technologies.

What is communication?

When we discuss the principles of communication we are talking about the way we live. The study of communication deals with the power of messages. It enables us to understand civic engagement and consumer behaviour, it prepares us to be future leaders and problem-solvers, and it challenges us to be curious and passionate critical thinkers.

Our society has been profoundly altered by new developments in media technologies. Students in our programs understand and participate in the dramatic shifts in thinking about everything from copyright and privacy to authorship, identity, governance and ethics. Communication is one of the fastest growing fields in today’s labour market. In fact, many of the jobs in greatest demand didn’t even exist fifteen years ago. Today, organizations of every kind need skilled communicators to help them get their messages across to the public. Whether working among business executives, bureaucrats or digital-age creatives, our students and alumni are ahead of the curve.

What skills are employers looking for?

Many of our students go on work in traditional communication fields such as advertising and public relations, broadcasting, and politics, but increasingly our graduates’ expertise and knowledge are sought after in law, healthcare, tourism, IT, and in community organizations.

Our students have found rewarding work as advisors to federal Cabinet Ministers, and as communication strategists with leading charities, NGOs and corporations. They also work as entrepreneurs, researchers, and media and cultural policy analysts.

Above all, our graduates are informed and adaptable to new challenges, and they are able to synthesize and see patterns in complex ideas. It’s no wonder so many of our students quickly become skilled professionals, launching rewarding and productive careers while helping to shape the future of the field.