The 2020–21 RoCCET Lab speaker series continues on Thursday, Dec. 3 with a presentation by Dr. Erin Hanna, professor of cinema studies at the University of Oregon. Dr. Hanna is the author of Only at Comic-Con: Hollywood, Fans, and the Limits of Exclusivity and will be giving a talk entitled, You Had to Be There: The San Diego Comic-Con and the Limits of Exclusivity:
The San Diego Comic-Con has long been surrounded by an aura of exclusivity. As a small fan convention in the 1970s, it offered a unique space for fans, dealers, collectors, and industry professionals to come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has experienced significant growth, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention to launch high-profile blockbusters, franchises, and TV series. Drawing on examples from historical and contemporary iterations of the convention, this talk uses exclusivity as a framework through which to interrogate the significant cultural and economic power of the media industries and untangle the complex interplay of industry promotion and fan labor at the San Diego Comic-Con.
The Research on Comics, Con Events, and Transmedia Laboratory is a research group based in the School of Journalism and Communication. Drawing on audience- and media industries–studies approaches, we explore the place of comic books and related media in contemporary culture.