Nataliya Usyukova

Biography

Nataliya Usyukova completed her Honours B.A. in Professional Writing (Institutional Communication Stream) with a Minor in History from Toronto’s York University in 2013. She went on to work as a technical writer and editor for a forensic engineering firm before deciding to continue her studies at Carleton University as a first year M.A. student in Communication. Nataliya is primarily interested in the ever-changing strategies that institutions use to develop and maintain their brand image. Specifically, she wants to explore whether and how partnerships between non-profit organizations and corporations are effective in reaching the desired goals of each partner. When not studying, Nataliya can be found reading, watching cat videos, or napping.