{"id":22514,"date":"2025-02-26T13:46:49","date_gmt":"2025-02-26T18:46:49","guid":{"rendered":"https:\/\/carleton.ca\/sjc\/?post_type=cu-people&p=22514"},"modified":"2025-02-26T13:46:49","modified_gmt":"2025-02-26T18:46:49","slug":"aronczyk-melissa","status":"publish","type":"cu-people","link":"https:\/\/carleton.ca\/sjc\/profile\/aronczyk-melissa\/","title":{"rendered":"Aronczyk, Melissa"},"template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"people-type":[265,301],"areas-of-expertise":[],"yoast_head":"\nAronczyk, Melissa | School of Journalism and Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/sjc\/profile\/aronczyk-melissa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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She is the co-author, with Maria Espinoza, of\u00a0<a title=\"Original URL:\nhttps:\/\/www.amazon.com\/Strategic-Nature-Relations-Politics-Environmentalism\/dp\/0190055359\/\n\nClick to follow link.\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.amazon.com%2FStrategic-Nature-Relations-Politics-Environmentalism%2Fdp%2F0190055359%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681062203%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=BO2YxXPPd1v7oue9yV12zK3J1yRTFW1NZIIHJPqB0F0%3D&reserved=0\" data-ogsc=\"\" data-outlook-id=\"0b5e8d5b-1816-4c30-989a-5089124c0ad8\">A Strategic Nature: Public Relations and the Politics of Environmentalism<\/a> from Oxford University Press, winner of the 2023 Roderick P. Hart Outstanding Book Award in Political Communication from the National Communication Association. Her research on how PR affects our ability to communicate about climate change has been featured in <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.thenation.com%2Farticle%2Fenvironment%2Fclimate-change-compromise%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681076762%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=HRzFEmJr9Msdy7TF%2FE%2BA64AHKm9egb3V%2B0fp9cuFvLE%3D&reserved=0\" 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href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.ft.com%2Fcontent%2Ff90562d6-6673-457a-901e-257eb4578d98&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681090946%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=REEln7uVmMkwkh2%2BKoKC4VRbQoBe%2FgPBAusJ6VGE0EI%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"49d5f0e1-e78b-47db-8d48-3929330d46f4\">Financial Times,<\/a> <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.rollingstone.com%2Fpolitics%2Fpolitics-features%2Fclimate-change-fossil-fuel-propaganda-congress-tobacco-1244991%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681105338%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=9J6rEVrWZpJAdoXWpy8DXUU4ymSb9CcPVrPDEeIga8w%3D&reserved=0\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.rollingstone.com%2Fpolitics%2Fpolitics-features%2Fclimate-change-fossil-fuel-propaganda-congress-tobacco-1244991%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681105338%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=9J6rEVrWZpJAdoXWpy8DXUU4ymSb9CcPVrPDEeIga8w%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"8e5dba0b-79be-4ebd-ae58-c154026feb0e\">Rolling Stone,<\/a> <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.cnbc.com%2F2022%2F02%2F16%2Fbig-oil-and-the-climate-crisis-the-fight-to-hold-pr-firms-accountable.html&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681120616%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=X7BtWF3ySb0srOOyvdj3ouI4yL%2Bfh1SpXYwLfNzA%2B8g%3D&reserved=0\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.cnbc.com%2F2022%2F02%2F16%2Fbig-oil-and-the-climate-crisis-the-fight-to-hold-pr-firms-accountable.html&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681120616%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=X7BtWF3ySb0srOOyvdj3ouI4yL%2Bfh1SpXYwLfNzA%2B8g%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"990a2c01-4762-49a3-a116-2ca129462881\">CNBC,<\/a> <a 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target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"1f371fe9-8261-4a80-a988-694ff70539c3\">The Intercept,<\/a> <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fgrist.org%2Flanguage%2Fpr-worked-for-big-oil-so-can-it-work-for-climate-action%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681158132%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AmHZ1yGU23V6IgkN7rlq85FT8qKOzWAUO5VGl795X4E%3D&reserved=0\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fgrist.org%2Flanguage%2Fpr-worked-for-big-oil-so-can-it-work-for-climate-action%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681158132%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AmHZ1yGU23V6IgkN7rlq85FT8qKOzWAUO5VGl795X4E%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"6937a779-29b0-4ffd-9b60-4691220f58b1\">Grist,<\/a> <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Four-climate-reality-demands-radical-action-from-brands-not-meager-promises%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681176864%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=mRkITxyX8N8iALUJTktX1Q21oe5j81h6JcBiObpRza8%3D&reserved=0\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Four-climate-reality-demands-radical-action-from-brands-not-meager-promises%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681176864%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=mRkITxyX8N8iALUJTktX1Q21oe5j81h6JcBiObpRza8%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"cbe5c35a-bd64-4702-a414-beeb57f10242\">AdWeek,<\/a> <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.npr.org%2F2023%2F02%2F26%2F1159528485%2Ftheres-no-shortage-of-climate-solutions-heres-how-to-tell-which-ones-are-legitim&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681195846%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=hyFL6v6p2JLptdzMqbLbqO4Cgvv1ICu34AmdcjWmHps%3D&reserved=0\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.npr.org%2F2023%2F02%2F26%2F1159528485%2Ftheres-no-shortage-of-climate-solutions-heres-how-to-tell-which-ones-are-legitim&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681195846%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=hyFL6v6p2JLptdzMqbLbqO4Cgvv1ICu34AmdcjWmHps%3D&reserved=0\" data-ogsc=\"\" data-outlook-id=\"36af07ab-399e-4641-ae33-633e5a2e1e6f\">NPR,<\/a> and <a title=\"Original URL:\nhttps:\/\/www.yesmagazine.org\/environment\/2022\/01\/31\/climate-change-fossil-fuel-industry-individual-responsibility\n\nClick to follow link.\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.yesmagazine.org%2Fenvironment%2F2022%2F01%2F31%2Fclimate-change-fossil-fuel-industry-individual-responsibility&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681214618%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=OTkgPYTmxnzrbV6b6lpLPfh1%2FmworsfFbaTkU7sWO8I%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"261cdbb3-8d56-485c-a54c-ff02da929806\">Yes Magazine.<\/a> She has also written stories about PR and sustainability for <a title=\"Original URL:\nhttps:\/\/www.washingtonpost.com\/outlook\/2021\/02\/21\/spin-doctors-have-shaped-environmentalism-debate-decades\/\n\nClick to follow link.\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.washingtonpost.com%2Foutlook%2F2021%2F02%2F21%2Fspin-doctors-have-shaped-environmentalism-debate-decades%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681233390%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AI3zPJLSZ%2Bs0HtxevuBqRusn3odLKsNhKfDGQFpN4Vk%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"fa531316-d2e0-4374-9a10-1ab7b2d68055\">The Washington Post<\/a> and <a title=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fforeignpolicy.com%2Fauthor%2Fmelissa-aronczyk%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681252678%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Ji%2B7o%2B8TQXprxqO33WGM26cLn4AtUrYCP691j1qOU7w%3D&reserved=0\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fforeignpolicy.com%2Fauthor%2Fmelissa-aronczyk%2F&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681252678%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Ji%2B7o%2B8TQXprxqO33WGM26cLn4AtUrYCP691j1qOU7w%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"3f2b8bc4-c969-4e41-b376-384d1a57d719\">Foreign Policy<\/a> magazine. Her previous books include <a title=\"Original URL:\nhttp:\/\/www.amazon.com\/Branding-Nation-Business-National-Identity\/dp\/0199752176\/ref=sr_1_1?ie=UTF8&qid=1372190912&sr=8-1&keywords=branding+the+nation+aronczyk\n\nClick to follow link.\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.amazon.com%2FBranding-Nation-Business-National-Identity%2Fdp%2F0199752176%2Fref%3Dsr_1_1%3Fie%3DUTF8%26qid%3D1372190912%26sr%3D8-1%26keywords%3Dbranding%2Bthe%2Bnation%2Baronczyk&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681271797%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=YryRM23weUs9pH22mthRwPn0ljlUTZ9cyd8swCiZA70%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"7e52f862-8803-4dce-9c05-8100ad5d68d1\"><em><span data-ogsc=\"blue\">Branding the Nation: The Global Business of National Identity,<\/span><\/em><\/a> and <a title=\"Original URL:\nhttp:\/\/www.amazon.com\/Blowing-Brand-Popular-Culture-Everyday\/dp\/1433108674\n\nClick to follow link.\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.amazon.com%2FBlowing-Brand-Popular-Culture-Everyday%2Fdp%2F1433108674&data=05%7C02%7CJaimeSadgrove%40cunet.carleton.ca%7C0fbdde3f61ae4898559d08dd454e439a%7C6ad91895de06485ebc51fce126cc8530%7C0%7C0%7C638742924681288114%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=8A4rHZKuULODeV6wMFNmLybYYCItgXk4xcjqw9ex6Ho%3D&reserved=0\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\" data-outlook-id=\"10bb9f6e-8918-459f-8f52-66599a89a5b6\">Blowing Up the Brand: Critical Perspectives on Promotional Culture,<\/a> edited with Devon Powers.<\/p>\n<p><em>Photo: Blaga Ditrow<\/em><\/p>\n","email_address":"","phone_number":"613-520-2600","phone_extension":"","mobile_number":"","department_list":"","on_campus":"yes","select_building":"","office_number":"","personal_website":"https:\/\/melissaaronczyk.com\/bio\/","twitter_profile":"","linkedin_profile":"","youtube_channel":"","pinterest_profile":"","facebook_profile":"","instagram_profile":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/cu-people\/22514"}],"collection":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/cu-people"}],"about":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/types\/cu-people"}],"version-history":[{"count":1,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/cu-people\/22514\/revisions"}],"predecessor-version":[{"id":22517,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/cu-people\/22514\/revisions\/22517"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/media?parent=22514"}],"wp:term":[{"taxonomy":"people-type","embeddable":true,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/people-type?post=22514"},{"taxonomy":"areas-of-expertise","embeddable":true,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/areas-of-expertise?post=22514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}