{"id":15069,"date":"2020-12-17T10:21:13","date_gmt":"2020-12-17T15:21:13","guid":{"rendered":"https:\/\/carleton.ca\/sjc\/?p=15069"},"modified":"2020-12-17T14:33:12","modified_gmt":"2020-12-17T19:33:12","slug":"popplewell-celebrates-25th-issue-of-his-feathertale-review","status":"publish","type":"post","link":"https:\/\/carleton.ca\/sjc\/2020\/popplewell-celebrates-25th-issue-of-his-feathertale-review\/","title":{"rendered":"Popplewell celebrates 25th issue of his Feathertale Review"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-15070 aligncenter\" src=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Reviews1-8-400x260.jpg\" alt=\"\" width=\"595\" height=\"386\" srcset=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Reviews1-8-400x260.jpg 400w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Reviews1-8-300x195.jpg 300w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Reviews1-8.jpg 600w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>By Jena Lynde-Smith<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-15086 alignright\" src=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/feathertale-25-2.jpg\" alt=\"\" width=\"276\" height=\"443\" \/>The 25<sup>th<\/sup> issue of <a href=\"https:\/\/feathertale.com\/review\/\">The Feathertale Review<\/a>, the award-winning comedic literary magazine founded by Carleton journalism professor Brett Popplewell, has just been published.<\/p>\n<p>Popplewell joined the faculty at Carleton in 2017 but is also a 2006 graduate of the Bachelor of Journalism program.<\/p>\n<p>He launched the publication while he was an undergraduate at Carleton, with his high school friend, Lee Wilson. Popplewell said they wanted it to curate content \u201cfor people who didn\u2019t really understand the cartoons in <em>The New Yorker<\/em>.\u201d<\/p>\n<p>\u201cThe model was for it to become a high-end, low-brow, literary humour magazine,\u201d he said.<\/p>\n<p>\u201cI didn\u2019t see anything coming out of Canada that was trying to be what we were trying to be. We really wanted to produce something that would stand out as unique from other Canadian journals in bookstores.\u201d<\/p>\n<p>The first issue of <em>Feathertale<\/em> was launched on Aug. 31, 2006. Each issue has looked vastly different since then. It\u2019s been formatted as a comic book, a vintage magazine, an LP and an anthology of women\u2019s writing about sex and food. The schtick for the 25th issue is that it uses glow-in-the-dark ink.<\/p>\n<p>Popplewell\u2019s fourth-year courses, Longform journalism and Sports and Freelancing, are highly sought after by students. He is also the founding director of the Future of Journalism Initiative, executive director of the Gordon Sinclair Foundation, and part of the journalism program\u2019s Permanent Working Group on Anti-Racism and Inclusion.<\/p>\n<div id=\"attachment_15072\" style=\"width: 410px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-15072\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-15072 size-medium\" src=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-at-the-2013-NMAs-winning-gold-for-Best-Single-Issue-source-NMAs-400x267.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-at-the-2013-NMAs-winning-gold-for-Best-Single-Issue-source-NMAs-400x267.jpg 400w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-at-the-2013-NMAs-winning-gold-for-Best-Single-Issue-source-NMAs-300x200.jpg 300w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-at-the-2013-NMAs-winning-gold-for-Best-Single-Issue-source-NMAs-768x513.jpg 768w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-at-the-2013-NMAs-winning-gold-for-Best-Single-Issue-source-NMAs-700x467.jpg 700w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-at-the-2013-NMAs-winning-gold-for-Best-Single-Issue-source-NMAs.jpg 960w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-15072\" class=\"wp-caption-text\">The Feathertale team at the NMAs in 2013 where they won gold for best single issue<\/p><\/div>\n<p>In addition to his work at Carleton, Popplewell continues to work in magazines and is also a book author. His longform articles have been recognized by the National Magazine Awards Foundation in best short feature, longform feature, profiles, investigative reporting, sports and travel.<\/p>\n<p>When he\u2019s not busy teaching journalism, doing journalism, serving on committees, or being a father, Popplewell devotes his time to what he calls \u201cCanada\u2019s most celebrated illustrated literary humour magazine\u201d \u2013 <a href=\"https:\/\/feathertale.com\/review\/\"><em>The Feathertale Review<\/em><\/a>.<\/p>\n<p>The publication has won six National Magazine Awards and received 11 nominations, despite consistently being the smallest magazine represented at the awards.<\/p>\n<p>Asked to pick his favourite issue from among the 25, Popplewell said his favourite was number nine, which was the first one to win the award for Best Single Issue.<\/p>\n<p>\u201cPicking a favourite issue feels a bit like picking a favourite child, but our ninth issue still feels really special to me,\u201d he said. \u201cThe whole premise was to create a magazine that would look and feel like an issue of the very first magazine ever created in 1731. It took 38 contributors to bring it all together.\u201d<\/p>\n<p>The magazine has had submissions from some big names including doodles from Margaret Atwood and a poem from Robert Munsch. A number of Carleton journalism alumni have also contributed.<\/p>\n<p>The magazine receives financial support from both the Ontario Arts Council and the Canada Council for the Arts and is distributed by Magazines Canada to bookstores across the country (including the Chapters\/Indigo chain).<\/p>\n<div id=\"attachment_15073\" style=\"width: 410px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-15073\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-15073\" src=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-400x300.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-400x300.jpg 400w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-1400x1050.jpg 1400w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-300x225.jpg 300w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-768x576.jpg 768w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-1536x1152.jpg 1536w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-700x525.jpg 700w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015-800x600.jpg 800w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/The-Feathertale-team-2015.jpg 1632w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-15073\" class=\"wp-caption-text\">The Feathertale team in 2015 after winning silver for single best issue at the NMAs<\/p><\/div>\n<p>Popplewell said he wouldn\u2019t consider the publication a journalistic magazine, but it does include some journalistic aspects such as interviews and memoirs.<\/p>\n<p>\u201cFeathertale is centered around literary and genre fiction,\u201d he said. \u201cThe journalism that we do publish would be more in line with creative non-fiction. It\u2019s a different editorial mix from the work that I do with other magazines.\u201d<\/p>\n<p>Popplewell remains an active freelance magazine writer. He has written for <em>Bloomberg Businessweek, Mother Jones, <\/em><em>Reader\u2019s Digest, <\/em><em>The Globe and Mail, Maclean\u2019s, The Walrus, Toronto Life <\/em>and more.<\/p>\n<p>\u201cI\u2019ve always appreciated magazines as a classic delivery mechanism for journalism, for fiction, for entertainment,\u201d he said. \u201cThe magazine industry has changed a lot in the last 15 years, but it\u2019s still a medium that excites me.\u201d<\/p>\n<p>Popplewell said his experience publishing <em>Feathertale<\/em> has informed his teaching, specifically in his freelancing course which has a heavy entrepreneurial component. Students are put into teams and they create a business pitch for a new media creation. Popplewell said this simulates the type of partnership required to launch an idea into a crowded mediascape.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-15090\" src=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Cover-2-400x500.jpg\" alt=\"\" width=\"400\" height=\"500\" srcset=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Cover-2-400x500.jpg 400w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Cover-2-300x375.jpg 300w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Cover-2-768x960.jpg 768w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Cover-2-700x875.jpg 700w, https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Cover-2.jpg 800w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\u201cIf I were doing this by myself, then Feathertale would have died in 2006,\u201d he said. \u201cThe reason why it\u2019s 15 years old and still going is because other people have guest-edited it and there have been issues that I\u2019ve had nothing to do with.\u201d<\/p>\n<p>Popplewell said his advice to students with an interest in publishing would be to find partners with whom to collaborate.<\/p>\n<p>\u201cYou need to find your audience, you need to know how long the money will last, you need to have a strategy to bring in new financing, you need to bring in partners\u2026 partners, partners, partners,\u201d he said.<\/p>\n<p>\u201cAnd you also need to know when it is not worth your time anymore.\u201d<\/p>\n<p>Popplewell said that there have been occasions where he\u2019s wondered if it was time to back away from the project, but he continues to be inspired by each issue. He said what fulfills him is seeing <em>Feathertale<\/em> contributors succeed.<\/p>\n<p>\u201cThe fact that I was part of a team that created an outlet for 800 to 1,000 people to break out \u2013 to write fiction, to illustrate, to do comics \u2013 that is what excites me.\u201d<\/p>\n<p><em>Feathertale<\/em> 25 is available for purchase <a href=\"https:\/\/feathertale.com\/product\/issue-25\/\">here<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jena Lynde-Smith The 25th issue of The Feathertale Review, the award-winning comedic literary magazine founded by Carleton journalism professor Brett Popplewell, has just been published. Popplewell joined the faculty at Carleton in 2017 but is also a 2006 graduate of the Bachelor of Journalism program. He launched the publication while he was an undergraduate [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Popplewell celebrates 25th issue of his Feathertale Review | School of Journalism and Communication<\/title>\n<meta name=\"description\" content=\"By Jena Lynde-Smith The 25th issue of The Feathertale Review, the award-winning comedic literary magazine founded by Carleton journalism professor Brett\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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