{"id":19569,"date":"2023-01-30T16:24:28","date_gmt":"2023-01-30T21:24:28","guid":{"rendered":"https:\/\/carleton.ca\/sjc\/?p=19569"},"modified":"2023-03-02T10:47:09","modified_gmt":"2023-03-02T15:47:09","slug":"museum-mp3-apple","status":"publish","type":"post","link":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/","title":{"rendered":"iPod Classic (6th Generation)"},"content":{"rendered":"<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-19731 \" src=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Apple-iPod-Classic-Cropped.jpg\" alt=\"\" width=\"281\" height=\"274\" \/><\/h3>\n<h3>Digital Music Player<\/h3>\n<h4>Manufacture Period: 2007-14<\/h4>\n<p>Model: iPod Classic 80GB<\/p>\n<p><span data-contrast=\"none\"><a href=\"https:\/\/www.apple.com\/ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a> is one of the most famous brands worldwide, with ubiquity in branding, product developments, and marketing. Being considered one of the most valuable companies in the world \u2014 with an estimated revenue of $260 billion at the time of writing this article \u2014 it is my assumption that nearly everyone reading this will be somewhat familiar with the brand. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW228070170 BCX0\">This<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">is <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">the 6<\/span><\/span><span class=\"TextRun SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun Superscript SCXW228070170 BCX0\" data-fontsize=\"12\">th<\/span><\/span><span class=\"TextRun SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW228070170 BCX0\"> generation <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">iPod Classic<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> with 80 GB of <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">storage, being<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">first sold on September 5th, 2007<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">. <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">T<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">he <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">iPod line was introduced<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">on November 10, 2001<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">, with the product line becoming known as the iPod Classic and the extension into new lines, such as <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">the iPod Shuffle, iPod Nano, and iPod Touch<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">. <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">Although not the first portable digital music player, the distinctive marketing, design and associated software made the product stand out from the crowd. <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">The <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">marketing of iPods, via the use of <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">dancing <\/span><\/span><a class=\"Hyperlink SCXW228070170 BCX0\" href=\"https:\/\/www.youtube.com\/watch?v=_dSgBsCVpqo\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW228070170 BCX0\" data-ccp-charstyle=\"Hyperlink\">silhouettes against brightly <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\" data-ccp-charstyle=\"Hyperlink\">coloured<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\" data-ccp-charstyle=\"Hyperlink\"> backgrounds<\/span><\/span><\/a><span class=\"TextRun SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW228070170 BCX0\"> were once synonymous with the brand, and a form of popular print a<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">dvertising.<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">Apple even made <\/span><\/span><a class=\"Hyperlink SCXW228070170 BCX0\" href=\"https:\/\/www.youtube.com\/watch?v=LkRoRQAkelI\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW228070170 BCX0\" data-ccp-charstyle=\"Hyperlink\">an homage to their decades old advertising approach<\/span><\/span><\/a><span class=\"TextRun SCXW228070170 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW228070170 BCX0\">for <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228070170 BCX0\">AirPods<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> in 2022.<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">Prior to <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">the introduction of the iPhone and other <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">smartphones<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> into the market<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> in 2007, iPods<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> had a 68% market share on portable music players. Unfortunately, this new technology quickly devalued the convenience of iPods<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">and by 2010<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> sales were overtaken by the iPhone.<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">The product line of iPod Classics was<\/span> <span class=\"NormalTextRun SCXW228070170 BCX0\">discontinued on September 9, 2014<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">, with the iPod <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">Touch being the l<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">ast<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> new generation from the line in <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">2019, before the product family was discontinued in <\/span><span class=\"NormalTextRun SCXW228070170 BCX0\">May<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> 2022.\u00a0 With over 20 years of production, the iPod family is the longest running line Apple has<\/span><span class=\"NormalTextRun SCXW228070170 BCX0\"> retired.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">The company itself began in April 1976 by Steve Jobs and Steve Wozniak with the development of the Apple I, which later became the Apple II. This was a notable technological change in terms of bringing computers with colour graphics into the home. This boom in sales carried over into 1980, with $117 million in sales and the company making the decision to be publicly traded. The 80s saw both founders leaving the company, and a change of priorities within the company. By 1996, after a series of poor marketing decisions, many speculators predicted Apple\u2019s doom. This led to the board of directors asking for Steve Jobs to return as interim CEO in 1997, before he became the official CEO in 2000. Through the 90s, Apple made a licensing agreement to use Microsoft\u2019s software, and introduced several successful product line, (the iBook, iPod, and Macbook). Though the greatest success, both in popularity and revenue, has been the iPhone. With a 15.6% marketshare on mobile phones in Q1 of 2022, Apple has consistently been one of the top three phone providers.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\">On loan from Emily Hotton<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding, product developments, and marketing. Being considered one of the most valuable companies in the world \u2014 with an estimated revenue of $260 billion at the time of writing this article \u2014 it [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[281],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iPod Classic (6th Generation) | School of Journalism and Communication<\/title>\n<meta name=\"description\" content=\"Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPod Classic (6th Generation) | School of Journalism and Communication\" \/>\n<meta property=\"og:description\" content=\"Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Journalism and Communication\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T21:24:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-02T15:47:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Apple-iPod-Classic-Cropped.jpg\" \/>\n<meta name=\"author\" content=\"tifebode\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tifebode\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/\",\"url\":\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/\",\"name\":\"iPod Classic (6th Generation) | School of Journalism and Communication\",\"isPartOf\":{\"@id\":\"https:\/\/carleton.ca\/sjc\/#website\"},\"datePublished\":\"2023-01-30T21:24:28+00:00\",\"dateModified\":\"2023-03-02T15:47:09+00:00\",\"author\":{\"@id\":\"https:\/\/carleton.ca\/sjc\/#\/schema\/person\/dac439593a2c3ec3c7e6d62fff7419e6\"},\"description\":\"Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding,\",\"breadcrumb\":{\"@id\":\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/carleton.ca\/sjc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Museum\",\"item\":\"https:\/\/carleton.ca\/sjc\/category\/media-museum\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"iPod Classic (6th Generation)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/carleton.ca\/sjc\/#website\",\"url\":\"https:\/\/carleton.ca\/sjc\/\",\"name\":\"School of Journalism and Communication\",\"description\":\"Carleton University\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/carleton.ca\/sjc\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/carleton.ca\/sjc\/#\/schema\/person\/dac439593a2c3ec3c7e6d62fff7419e6\",\"name\":\"tifebode\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/carleton.ca\/sjc\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b55570fcc3699e54409b84f3b9813d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b55570fcc3699e54409b84f3b9813d1?s=96&d=mm&r=g\",\"caption\":\"tifebode\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iPod Classic (6th Generation) | School of Journalism and Communication","description":"Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/","og_locale":"en_US","og_type":"article","og_title":"iPod Classic (6th Generation) | School of Journalism and Communication","og_description":"Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding,","og_url":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/","og_site_name":"School of Journalism and Communication","article_published_time":"2023-01-30T21:24:28+00:00","article_modified_time":"2023-03-02T15:47:09+00:00","og_image":[{"url":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/Apple-iPod-Classic-Cropped.jpg"}],"author":"tifebode","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tifebode","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/","url":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/","name":"iPod Classic (6th Generation) | School of Journalism and Communication","isPartOf":{"@id":"https:\/\/carleton.ca\/sjc\/#website"},"datePublished":"2023-01-30T21:24:28+00:00","dateModified":"2023-03-02T15:47:09+00:00","author":{"@id":"https:\/\/carleton.ca\/sjc\/#\/schema\/person\/dac439593a2c3ec3c7e6d62fff7419e6"},"description":"Digital Music Player Manufacture Period: 2007-14 Model: iPod Classic 80GB Apple is one of the most famous brands worldwide, with ubiquity in branding,","breadcrumb":{"@id":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/carleton.ca\/sjc\/2023\/museum-mp3-apple\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carleton.ca\/sjc\/"},{"@type":"ListItem","position":2,"name":"Media Museum","item":"https:\/\/carleton.ca\/sjc\/category\/media-museum\/"},{"@type":"ListItem","position":3,"name":"iPod Classic (6th Generation)"}]},{"@type":"WebSite","@id":"https:\/\/carleton.ca\/sjc\/#website","url":"https:\/\/carleton.ca\/sjc\/","name":"School of Journalism and Communication","description":"Carleton University","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carleton.ca\/sjc\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/carleton.ca\/sjc\/#\/schema\/person\/dac439593a2c3ec3c7e6d62fff7419e6","name":"tifebode","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/carleton.ca\/sjc\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b55570fcc3699e54409b84f3b9813d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b55570fcc3699e54409b84f3b9813d1?s=96&d=mm&r=g","caption":"tifebode"}}]}},"acf":{"thumb_list":"blueprint","custom_thumbnail":{"id":19571,"alt":"","title":"apple-img1_400x300_acf_cropped","caption":"","description":"","mime_type":"image\/jpeg","url":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","width":400,"height":300,"sizes":{"thumbnail":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped-300x225.jpg","thumbnail-width":300,"thumbnail-height":225,"medium":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","medium-width":400,"medium-height":300,"medium_large":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","medium_large-width":400,"medium_large-height":300,"large":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","large-width":400,"large-height":300,"gallery-thumb":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped-300x230.jpg","gallery-thumb-width":300,"gallery-thumb-height":230,"1536x1536":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","1536x1536-width":400,"1536x1536-height":300,"2048x2048":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","2048x2048-width":400,"2048x2048-height":300,"wide-image":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","wide-image-width":400,"wide-image-height":300,"square-small":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped-150x150.jpg","square-small-width":150,"square-small-height":150,"people-thumbs":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped-300x300.jpg","people-thumbs-width":300,"people-thumbs-height":300,"card-thumbs":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","card-thumbs-width":400,"card-thumbs-height":300,"video-thumbs":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","video-thumbs-width":400,"video-thumbs-height":300,"text-image":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","text-image-width":400,"text-image-height":300,"rotator-image":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1_400x300_acf_cropped.jpg","rotator-image-width":400,"rotator-image-height":300},"original_image":{"id":19570,"alt":"","title":"apple img1","caption":"","description":"","mime_type":"image\/jpeg","url":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","width":468,"height":351,"sizes":{"thumbnail":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-300x225.jpg","thumbnail-width":300,"thumbnail-height":225,"medium":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-400x300.jpg","medium-width":400,"medium-height":300,"medium_large":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","medium_large-width":468,"medium_large-height":351,"large":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","large-width":468,"large-height":351,"gallery-thumb":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-300x230.jpg","gallery-thumb-width":300,"gallery-thumb-height":230,"1536x1536":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","1536x1536-width":468,"1536x1536-height":351,"2048x2048":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","2048x2048-width":468,"2048x2048-height":351,"wide-image":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","wide-image-width":468,"wide-image-height":351,"square-small":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-150x150.jpg","square-small-width":150,"square-small-height":150,"people-thumbs":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-300x300.jpg","people-thumbs-width":300,"people-thumbs-height":300,"card-thumbs":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-400x300.jpg","card-thumbs-width":400,"card-thumbs-height":300,"video-thumbs":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1-400x300.jpg","video-thumbs-width":400,"video-thumbs-height":300,"text-image":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","text-image-width":468,"text-image-height":351,"rotator-image":"https:\/\/carleton.ca\/sjc\/wp-content\/uploads\/apple-img1.jpg","rotator-image-width":468,"rotator-image-height":351}}},"add_banner":"no","thumbnail_type":"custom"},"_links":{"self":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/posts\/19569"}],"collection":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/comments?post=19569"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/posts\/19569\/revisions"}],"predecessor-version":[{"id":19732,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/posts\/19569\/revisions\/19732"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/media?parent=19569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/categories?post=19569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carleton.ca\/sjc\/wp-json\/wp\/v2\/tags?post=19569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}