Anyone who acts as an administrator to a Facebook page may notice that posts you make are not shown to all the people who have liked your posts. This in itself is nothing new but since Facebook’s latest adjustment to its algorithm for showing stories to fans, page administrators have been noticing even lower uptake than usual.
These two articles, one from Mashable explaining what type of content is being more closely controlled and one outlining what Facebook page managers might look to next both present interesting information for our social managers.
How is your page doing? Any type of content working better than others? Is Facebook one of your top communication tools or simply something you use to supplement?