Yesterday 25 members from the Carleton community came out to hear members of the Social Media Advisory Working Group talk about Facebook and Twitter.
The event was an introduction to these two popular social media tools, presented by Chris Cline in the Department of University Communications and Mike Reynolds in the Office of the Vice-President Students and Enrolment.
Thank you to those who came out, and a special thanks to David Oladejo for creating our slides, Julie Carl for handling logistics, and Mary Kathryn Roberts and Nick Ward for being our masters of ceremonies.
Twitter and Facebook 101: Key Take-aways
Mike and Chris covered quite a bit in the hour, but if we had to break it down to seven key take-aways, here’s what they’d be:
- number of likes/followers should not be your only success metric
- when planning your content, plan to incorporate images and videos – these will help your post to stand out
- hashtags are amazing for large events, contents, and popular tags, though on Facebook they are used more for humour
- post often and stay current
- be social – respond to messages and interact with others
- there are lots of tools to help you manage your account, like Hootsuite, Tweetdeck, Buffer, and Bit.ly
- check your stats – to access Twitter analytics you have to go to analytics.twitter.com to set it up, Facebook stats are easy to get to (called ‘Insights’)
Upcoming Social Media Events
What Mike’s shirt says is true, we are social.