{"id":209,"date":"2025-08-22T10:13:21","date_gmt":"2025-08-22T14:13:21","guid":{"rendered":"https:\/\/carleton.ca\/socialmedia\/?page_id=209"},"modified":"2025-11-19T16:18:45","modified_gmt":"2025-11-19T21:18:45","slug":"guidelines","status":"publish","type":"page","link":"https:\/\/carleton.ca\/socialmedia\/guidelines\/","title":{"rendered":"Social Media Account Guidelines and Frameworks"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 py-24 md:py-28 lg:py-36 xl:py-48\" style=\"background-image: url(https:\/\/carleton.ca\/socialmedia\/wp-content\/uploads\/sites\/175\/2025\/08\/social-media-hands-header-1600x700-1.jpg); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Social Media Account Guidelines and Frameworks\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n\n\n<h2 id=\"intent-scope\" class=\"wp-block-heading\">Intent \/ Scope<\/h2>\n\n\n\n<p>These guidelines are for those who manage (including create, moderate, curate, and\/or coordinate content) social media accounts on behalf of, or representing, Carleton University.<br><br>These guidelines are also suggested for any external agencies or contractors of the university who may be appointed to co-ordinate university social media accounts or who run parallel accounts which are associated with university programming, events, and\/or partnerships.<\/p>\n\n\n\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n                \n        <div class=\"cu-column cu-component not-contained mx-auto grid max-w-5xl md:grid-cols-3 gap-6 md:gap-10\">\n            \n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        1. Purpose\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/purpose\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        2. Goals and Principles\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/goals-and-principles\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        3. Before You Begin\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/before-you-begin\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        4. Getting Started\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/getting-started\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        5. Guidelines for Using Carleton University Social Media Accounts\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/guidelines-for-using-carleton-university-social-media-accounts\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        6. Content and Engagement\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/content-and-engagement\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        7. Representing Our Brand\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/representing-our-brand\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        8. Managing Your Accounts\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/managing-your-accounts\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        9. Community Guidelines\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/community-guidelines\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n\n    <div class=\"not-prose cu-card rounded-lg @container md:max-w-xl flex flex-col gap-3 bg-white shadow-lg shadow-cu-black-100 group duration-300 ease-in hover:scale-[1.02] hover:shadow-cu-black-200\">\n\n        \n        \n            <header class=\"flex flex-col gap-3  px-6 first:mt-6\">\n                \n        \n    \n    <h2 class=\"line-clamp-3 text-lg font-semibold text-cu-black @sm:md:text-xl leading-6 @sm:md:leading-8\">\n        10. Personal Use of Social Media\n    <\/h2>\n\n            <\/header>\n\n\n                \n                    <footer class=\"px-6 pt-3 mt-auto text-white md:pt-5\">\n                <a href=\"https:\/\/carleton.ca\/socialmedia\/guidelines\/personal-use-of-social-media\/\" class=\"cu-button cu-button--red cu-button--small\">\n                    View Page\n                <\/a>\n            <\/footer>\n            <\/div>\n\n\n        <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<h2 id=\"audience\" class=\"wp-block-heading\">Audience<\/h2>\n\n\n\n<p>Carleton\u2019s social media guidelines apply to any account or profile, public or private, which is created under the University brand (using its name, brand, logo, or in any manner which identifies itself as a representative entity of Carleton). The guidelines do not apply to the personal accounts of students, faculty or staff.<br>\u00a0<br>These guidelines are not University policy; however, they do align with <a href=\"https:\/\/carleton.ca\/secretariat\/policies\/\">Carleton policies<\/a> protecting brand, advertising, digital content, privacy and ensuring safety within our community. These guidelines are intended to promote best practice and to help our social media accounts meet the goals set out in our <a href=\"https:\/\/carleton.ca\/president\/strategic-integrated-plan-sip\/\">Strategic Integrated Plan<\/a> while supporting and advancing university reputation.<br>\u00a0<br>Social Media managers and coordinators should use the guidelines related principles to create specific and actionable goals, know and engage with their audience, and create on-brand channels and content.<\/p>\n\n\n\n<p><em class=\"myprefix-text-italic\">These guidelines have been developed in regard to best practice, with adaptations from <a href=\"https:\/\/carleton.ca\/socialmedia\/getting-started\/planning-guidelines-templates\/\">Carleton University digital archives<\/a>. Other higher education and non-profit guidelines were used as reference, including frameworks from the <a href=\"https:\/\/umanitoba.ca\/access_and_privacy\/media\/Social_Media_Guidelines.pdf\">University of Manitoba<\/a>, <a href=\"https:\/\/brocku.ca\/brand\/standards\/digital\/social-media\/\">Brock University<\/a>, University of British Columbia, The University of Michigan, amongst others.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intent \/ Scope These guidelines are for those who manage (including create, moderate, curate, and\/or coordinate content) social media accounts on behalf of, or representing, Carleton University. These guidelines are also suggested for any external agencies or contractors of the university who may be appointed to co-ordinate university social media accounts or who run parallel [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[],"class_list":["post-209","page","type-page","status-publish","hentry"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":5,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/209\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/209\/revisions\/384"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/cu_page_type?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}