{"id":213,"date":"2025-08-22T10:27:51","date_gmt":"2025-08-22T14:27:51","guid":{"rendered":"https:\/\/carleton.ca\/socialmedia\/?page_id=213"},"modified":"2025-08-22T10:39:52","modified_gmt":"2025-08-22T14:39:52","slug":"goals-and-principles","status":"publish","type":"page","link":"https:\/\/carleton.ca\/socialmedia\/guidelines\/goals-and-principles\/","title":{"rendered":"2. Goals and Principles"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        2. Goals and Principles\n                    <\/h1>\n                \n                                \n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<p>Carleton University holds its social channel to a high level of reputation and integrity. These social media guidelines highlight best practice that any social account created under the Carleton University brand should adhere to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"carleton-university-social-media-goals\">Carleton University Social Media Goals<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain and Increase the university\u2019s reputation through reach and engagement in popular social media platforms.<\/li>\n\n\n\n<li>Develop strong relationships with our intended audiences through two-way communication and unique interactive experiences.<\/li>\n\n\n\n<li>Keep Carleton ahead of dynamic trends in the digital media landscape to ensure that our stories, news, and other forms of critical information are accessible in multi-platform environments.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"carleton-university-social-media-principles\">Carleton University Social Media Principles<\/h3>\n\n\n\n<p>Engaging in our community\u2019s content and responding to comments where deemed appropriate allows us to communicate with audiences, garner trust, and develop a sense of confidence in the community related to the university\u2019s purpose and goals.<\/p>\n\n\n\n<p>Social media should be integrated and aligned with the strategic objectives of the university, our reputation enhancement activities and our broader communication and marketing strategies, tactics, and objectives.<\/p>\n\n\n\n<p>Audiences require consistent communication for engagement. To form a productive relationship with our community we require agility in crafting, customizing, curating and responding to content and feedback on digital channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carleton University holds its social channel to a high level of reputation and integrity. These social media guidelines highlight best practice that any social account created under the Carleton University brand should adhere to. Carleton University Social Media Goals Carleton University Social Media Principles Engaging in our community\u2019s content and responding to comments where deemed [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[],"class_list":["post-213","page","type-page","status-publish","hentry"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/213\/revisions"}],"predecessor-version":[{"id":262,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/213\/revisions\/262"}],"up":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/209"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/cu_page_type?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}